Save your FREE seat for Streaming Media Connect this August. Register Now!

Apple Set to Revolutionize Smart TV Market, Predicts Analyst

Article Featured Image

In the same way that the iPhone revolutionized the smartphone market by providing a vast amount of content, an Apple television could dramatically change television viewing, says Ross Rubin, executive director and principal analyst for connected intelligence at NPD Group, in this video segment.

Rubin explains that the current crop of connected TVs offerers  limited streamed content, thus providing Apple with an opportunity to enter the market.

Today, the Wall Street Journal reported on developments around an Apple television.

Rubin is interviewed in this segment by Maggie Reardon, senior reporter for CNET News.com.

Both Rubin and Reardon participated in a two-hour Beet.TV live webcast produced in the Livestream Manhattan studios on December 14, 2011. 

Scroll down to view the video (used courtesy of Beet.TV).

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Apple TV Rumors Disrupt the Tech World: What to Expect

If the rumors are true, Apple is pivoting on its original plans and will now try to work closely with the cable operators.

Apple is Lining Up a Sneak Attack on Television, Says Brightcove

Using AirPlay technology and dual-screen apps, Apple will create a new television experience that works any set -- all driven by the iPad.

What's Coming in the Apple iTV? Online Video Insiders Predict

Seven heavyweights from the online video world tell us what they think the iTV will look like, as well as their own wish list of features.

Apple iTV Surfaces in Canada, Reports Globe and Mail

As elusive as Bigfoot, the Apple iTV has finally been spotted; Apple removes the wrapping to hunt for partners.

Samsung: Apple TV Won't Solve Problem of Communal Viewing

A Samsung exec thinks Steve Jobs cracked the problem of working with TV carriers and advertisers, but fell short of creating a device for the whole family.