Adap.tv Intros Ad-management System
Expanding its advertising options beyond its video ad exchange. Adap.tv today introduces Adap.tv for Advertisers, a platform for buying and managing online video advertising through a single interface. The offering lets advertisers run campaigns across publishers, ad networks, and the Apap.tv Marketplace to even reach viewers on mobile devices, set-top boxes, and connected televisions.
With Adap.tv for Advertisers, ad buyers can create their own private network of preferred inventory sources and connect with thousands of publishers that already work with the Adap.tv Marketplace. They'll get the use of targeting tools, audience data, global frequency capping, unified reporting, and custom analytics.
"Adap.tv for Advertisers provides advertisers, agencies, and ad networks with a powerful solution for managing the complete scope of their video advertising business - direct to publisher, spot market, and cross platform buying," says Amir Ashkenazi, CEO & co-founder of Adap.tv.
Caderon, the proprietary custom audience marketplace of Interpublic Group's Mediabrands, is one of the first to use the new platform.
"Adap.tv for Advertisers was easily integrated with our data, targeting algorithms, and back-office systems. It quickly extended the Cadreon platform with the tools to efficiently plan, buy, manage and evaluate our online video campaigns and the ability to operate them at a significant scale," says Brendan Moorcroft, CEO of Cadreon.
Study shows that advertisers will increase online video spending this year, and that brands want viewer engagement.
Partnership allows brands to augment their broadcast campaigns with online video ads.
The online video ad platform delivers greater transparency with advanced filters.
Before they can commit to spending their ad budgets on online video, brand advertisers have a few concerns about the medium.
Investment will be used to grow internationally and improve the company's technology platform.
As more ad networks appear on the scene, with better solutions that are easier to use, advertisers are opening their pocketbooks.
Agreement gives premium content owners a way to tap the growing demand for advertising on multiple screens.
Advertisers will get more effective returns, thanks to partnerships in the suite.