Adap.TV Partners with AdAdvisor to Support Brand Impact Suite
It's only been a few days since Adap.TV announced its Brand Impact suite of tools that help online video advertisers find their audience and measure their campaigns, and Adap.TV already has related news. The Brand Impact suite will provide data on online video advertising effectiveness thanks to a multi-year partnership with TargusInfo.
Data from AdAdvisor helps advertisers target their campaigns in a variety of ways. They can identify the groups of consumers that will be most receptive to brand influences will respond positively to a campaign, thanks to AdAdvisor's access to thousands of possible targeting criteria.
"We partnered with industry leaders such as TargusInfo for Brand Impact to provide advertisers brand safety, advanced targeting, increased measurability, and verification for their online video ad campaigns," says Toby Gabriner, President of Adap.tv. "The integration of TargusInfo AdAdvisor audience groups offers our customers insight into the audiences that produce the highest return."
TargusInfo's data is used by Fortune 500 companies to provide better consumer targeting, customer experiences, and conversion rates.
"The ability of Adap.tv's Brand Impact to automatically manage and optimize online video ad campaigns in real-time cannot be overstated," says Dave Helmreich, vice president at AdAdvisor. "Agencies and advertisers are the winners here. Creating online video advertising campaigns with rich predictive consumer segments will quickly become the new definition of success."
Investment will be used to grow internationally and improve the company's technology platform.
Agreement gives premium content owners a way to tap the growing demand for advertising on multiple screens.
Advertisers will get more effective returns, thanks to partnerships in the suite.