-->
Save your FREE seat for Streaming Media Connect this August. Register Now!

AWS Elemental Announces 5 Services to Streamline Video Workflows

Article Featured Image

Amazon Web Services (AWS) has announced five AWS Elemental media services that are designed to simplify video offering creation and save development time. The five services are:

• MediaConvert: This formats, compresses, and transcodes on-demand video so it can be streamed to any device.

• MediaLive: This does the same for live video, preparing it for TV or device playback.

• MediaPackage: Since viewers expect advanced functionality with streamed content, this enhances live streams with features like the ability to start viewing from the beginning.

• MediaStore: This service delivers video saved in high-performance storage systems that are optimized for media.

• MediaTailor: This lets publishers insert tailored advertisements in their video streams.

By offering these media services, AWS hopes to let traditional broadcasters spend more time innovating and less time creating and running basic infrastructure, says Alex Dunlap, the company's general manager. He believes these services will create new opportunities for startups, government agencies, schools, and multinationals. The services integrate with AWS's offerings for content ingestion, delivery, monitoring, and artificial intelligence.

One company looking at AWS and these five services is BT, which needs to stream to both traditional set-top boxes and its next-generation video headend infrastructure.

“Rationalizing our on-premises converged headend and extending that infrastructure widely across the BT enterprise requires an all-in shift to the cloud,” says Ian Parr, director of TV and broadband infrastructure for BT. “The new AWS Elemental media services are a natural extension of media workflows to the cloud. The ease of use of these AWS console-based services for end-to-end workflows will provide a level of flexibility and efficiency that will be a game-changer for our industry while providing a flexible option that can coexist with legacy on-premises live and on-demand infrastructures deployments.”

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

AWS Promises 25x Faster Processing With Accelerated Transcoding

NAB attendees are getting a first look at Amazon Web Services Accelerated Transcoding, a cloud-based feature for ultra-fast video processing.

AWS Debuts MediaConnect, Live Video Upload and Transfer Service

Getting live video streams into and out of the cloud becomes easier with the latest media service from AWS Elemental.

Amazon Expands Rekognition Image Detection Service to Video

With this cloud service, developers can build face, object, and action recognition into systems that work with stored or live video.

SMW 17: AWS Elemental's Keith Wymbs Talks Live 4K in the Cloud

Streaming Media's Tim Siglin interviews AWS Elemental CMO Keith Wymbs following Wymbs' opening keynote at Streaming Media West 2017.

AWS Elemental's Sam Blackman Dies at 41

Blackman led Elemental Technologies from a startup in 2006 to an acquisition by Amazon in 2015, inspiring the industry with his commitment to streaming technology and community service

Commentary: Pointing Fingers in the Wrong Direction After AWS Outage

Sites and services that went down when an Amazon Web Services region failed shouldn't blame Amazon. They should blame their own poorly architected cloud infrastructure.

Companies and Suppliers Mentioned