70% of Mobile Traffic Will Be Video By 2016: Frost & Sullivan
Analysis by the researchers at Frost & Sullivan points to big growth for TV Everywhere content, as well as a rising need for quality of service (QoS) and quality of experience (QoE) monitoring solutions.
By 2013, over 70 percent of data traffic for mobile devices will be video, says Frost & Sullivan. This is driven by cable providers offering more interactive content and applications, broadcasters and other video providers adopting IP delivery, and increasing consolidation among operators. The global IP video network management market will grow from $217.8 million in 2012 to $442.4 million in 2017.
That rise in multi-screen viewing is going to spur a huge demand for video quality monitoring solutions, especially for telecommunications companies. Frost & Sullivan foresee growth in video network management equipment such as probes, video analyzers, and data-mining systems, which are used to examine the quality of service and the equipment. Probes offer real-time and offline quality loss measures; analyzers monitor compliance with industry regulations (such as closed captioning); and data-miners provide metrics for both QoS and QoE.
Video quality is linked to survival, says Frost & Sullivan. Noting that video delivery is growing in complexity, it says that service providers need to future-proof their IP video network management solutions.
While all players agree on the value of moving ahead with HEVC, they see getting different benefits coming from its widespread adoption.