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Cloud Video > News

As video providers and content owners look to slash costs, improve efficiency, and stay flexible, they’re turning to the cloud for some or all of the video workflow, from encoding and transcoding to packaging, storage, DRM, and more.  Here you’ll find news, reviews, and analysis of the latest in cloud video services and workflows.

How Will AI Change Your Streaming Business?

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.

ICYMI: Streaming Media Connect November 2024

Streaming Media presented its 15th Connect virtual conference November 12-14, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Microsoft, Paramount, Warner Bros. Discovery, Vevo, Philo, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

Cloud Streaming Experts Talk Live Broadcast Workflow Challenges at Streaming Media Connect 2024

On Tuesday, November 12, at Streaming Media Connect, streaming industry consultant Nadine Krefetz moderated the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." The group of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect discussed actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jumping and dodging the hurdles that threaten to break your stride.

Sneak Preview: Cloudsplitting - Tackling Common Cloud Live Broadcast Workflow Challenges

On Tuesday, November 12, streaming industry consultant Nadine Krefetz will moderate the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." Some elements of streaming workflows and architecture may always stay on-prem. However, the cloud affords streaming pros opportunities for scaling and cost-cutting that make the lure of cloud workflows too powerful to resist for most live streamers intent on managing large and unpredictable audiences, improving QoE, increasing ROI, and satisfying brands. The panel of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect will discuss actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jump and dodge the hurdles that threaten to break your stride.

Take Streaming Media's Interactive Ultra-Low-Latency & Live Streaming Trends Survey

New survey gauges the impact of (and planning for) hardware acceleration

To Cloud, or Not to Cloud? A Live Streaming Producer's Dilemma

Maybe we've been looking at "the cloud" all wrong. It doesn't have to be some 3rd party place we push all our live streaming production elements to. Let's start looking at the production space right in front of us as "the cloud" and see what opportunities that opens up. What do you think?

IBC 2024 Streaming Media Digest – AI, 5G, Live Sports, Monetization, Content Curation, and More

ICYMI: here is a complete collection of Streaming Media's IBC 2024 coverage. With exhibitors, speakers, and visitors from more than 170 nations, this year's event was an in-depth cornucopia of all the latest streaming, broadcasting, media, and entertainment hot topics, including AI, 5G, live sports, content creation, and much more.

IBC 2024: Four Things You (Might Have) Missed at IBC

New innovations in server-guided ad insertion, NRCS-based news program production management, cost and carbon emission reductions for AI workflows, AI-based cloud storage and media asset management and more at IBC 2024.

2024 Live-Streaming Technology Trends Brief Launches

Hot on the heels of one of the industry's premier live-broadcast events, IBC, comes the annual Live-Streaming Technology Trends brief. The report covers a variety of topics of interest to live-streaming professionals, including the popularity of audio and video codecs, trends in acquisition and delivery protocols, and business challenges faced by streaming professionals across multiple industries.

IBC 2024: Pivot to Streaming Paying Off, Says Paramount Global CTO Wiser

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, Phil Wiser.

IBC 2024: AI’s Greatest Power in Media is to Make it Seem Normal

It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media tech conversation.

IBC 2024: 5G and Live Sports Contribution

Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prowess. While 5G and prop bets remain a well-matched pair, much of the 5F buzz at IBC2024 concerned the ways 5G is enabling live sports streamers doing cloud production to bring in multiple feeds and deliver more dynamic and engaging streams and quick-turn highlights.

Vote in the 2024 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards has grown along with the industry. In 2024, we've got 17 categories. The polls are open! Let the voting begin!

ICYMI: Streaming Media Connect August 2024

Streaming Media presented its 14th Connect virtual conference August 20-22, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Google, Amazon, Roku, Bloomberg, DAZN, Fubo, IMAX, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

CTV Ad Strategists and Adtech Pros Talk Making Streaming Ads Perform at Streaming Media Connect 2024

On Tuesday, August 20, 2024, at Streaming Media Connect, Alan Wolk, one of the industry's most influential thought leaders, moderated a panel that confronted the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discussed innovative technologies and strategies to make streaming ads perform. Panelists included Christina Chung of Estrella MediaCo, Julie Triolo of Vevo, C.J. Leonard of Mad Leo Consulting, and Erin Firneno of Advertiser Perceptions.

Telestream: “What’s Going to Happen if the AI Gets an Answer Wrong?”

AI enhancements and a Cloud platform build out are the twin developments promoted by Telestream heading into IBC. This includes the unveiling of a comprehensive Cloud platform which will eventually house all of its products, and a focus on AI to streamline user operations.

Streaming Media Connect Sneak Preview: Hat Trick - Delivering Live-Streaming Experiences that Scale, Perform, and Engage

On Tuesday, August 20, leading streaming consultant Nadine Krefetz will moderate the panel "Hat Trick: Delivering Live-Streaming Experiences That Scale, Perform, and Engage." Live streams at scale offer great payoffs for fans and brands alike for all kinds of events, from sports to concerts and festivals. Effective streams deliver personalized, interactive experiences that traditional broadcasts can't match. A panel of industry experts from DAZN, AWS, B Live, and Infinitive will delve into the ongoing challenges of delivering great streams at scale in 2024.

Telestream CTO Simon Clarke Talks AI, Cloud, and Wirecast and Vantage Trajectories

In a recent interview, Simon Clarke, Chief Technology Officer of Telestream, discussed two key products, Wirecast and Vantage. Celebrating Wirecast's 20th anniversary, Clarke reflected on its evolution from a nascent streaming tool to a robust application used by a diverse range of streaming producers, including educators, business professionals, and houses of worship.

Streaming Media Connect Sneak Preview: Ex-Factor - Cutting Cloud Streaming OpEx With Zixi, Paramount, SVTA, A+E, and Amazon Web Services

On Wednesday, August 21, Jason Thibeault, CEO, Streaming Video Technology Alliance, will moderate the panel "Ex-Factor: Cutting Cloud Streaming OpEx." An expert group will discuss managing and streamlining cloud OpEx and implementing strategies and technologies for making cloud operations as cost-efficient as possible. Confirmed panelists include Eric Bolten of Zixi, John Barber of AWS, Corey Smith of CBS Sports and Paramount Global, and Dave Klee of A+E Networks.

Nominate Now for the 2024 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most innovative gear in the business? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.