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Cloud Video > News

As video providers and content owners look to slash costs, improve efficiency, and stay flexible, they’re turning to the cloud for some or all of the video workflow, from encoding and transcoding to packaging, storage, DRM, and more.  Here you’ll find news, reviews, and analysis of the latest in cloud video services and workflows.

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Wowza Moves Up the Stack with the Video Intelligence Framework (VIF)

Wowza's Video Intelligence Framework (VIF) is a Wowza Streaming Engine module that can dramatically cut the cost of mission-critical analytics that organizations would run anyway, turning required workflows into far cheaper ones. For many others, these factors will enable producers to get more from their videos, like scene-level metadata to feed programmatic advertising and enable more personalized and higher-performing ads and higher CPMs. In short, if you're streaming live video for mission-critical operations or revenue, VIF is a technology you need to know about.

Visualizing Verticalization at Scale: A Q&A with Ateliere's Flavius Goman on Ateliere Storyline

This Q&A with Ateliere president and COO Flavius Goman explores how Ateliere Storyline tackles high-volume content verticalization, including meeting the challenges of conscientious frame-cropping (especially for complex and high-action scenes), manual review, the story interpretation involved in compelling automated serialization, and how this technology might be used outside of a strictly entertainment context.

QC’ing Live Streams at Scale in the Age of AI: A Q&A with Interra Systems' Anupama Anantharaman

In this Q&A, I had the opportunity to discuss the fast-evolving requirements and best practices for live streaming QC at scale with Anupama Anantharaman, VP Product Management at Interra Systems, developers of the ORION-OTT comprehensive monitoring solution for live and OTT. The 2025 Streaming Media All-Star offers insights into how AI is changing live stream monitoring, how performing "deep QC" impacts streaming workflows, the best KPIs for predictive monitoring, and the continuing role of humans in an increasingly AI-supported QC world.

Vote in the 2026 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards are ready to roll. The polls are open! Let the voting begin!

FIFA World Cup 2026: The '104 Super Bowls' Broadcast Machine

On the eve of kickoff, the scale of FIFA World Cup 2026 still staggers. FIFA president Gianni Infantino has compared the undertaking to "104 Super Bowls," with a global audience of six billion predicted to watch some of the 104 matches packed into 39 days from 16 venues across the United States, Canada, and Mexico. For 2026, FIFA is deploying 16 dedicated venue crews — one per stadium — rather than rotating a smaller pool. They will be supported by seven centralized replay teams based in Dallas.

Powering Interactive Streaming for DDG's Blame the Chat Tour: A Q&A With MemeHouse Head of Marketing Sandra Aderibigbe

Earlier this year, cloud streaming and live production company MemeHouse powered the full backend interactive live streaming infrastructure for DDG's 'Blame the Chat' Tour, constructing and managing a complete real-time production environment. In this Q&A, MemeHouse's Sandra Aderibigbe discusses the logistical resources needed to pull off these massive livestreaming feats including a successful Coachella event, and what these accomplishments signal for the future of ambitious creator-driven livestreaming events.

ICYMI: Streaming Media Connect May 2026

Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

Nominate Now for the 2026 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most important new innovation in the business in 2026? It's time to make your nominations for Streaming Media's 2026 Readers' Choice Awards, our annual industry awards program chosen by end users.

NAB 2026: Things You Might Have Missed

An in-depth look some developments that may have flown under the radar at NAB 2026, from the rise of differentiated agentic media solutions and workflows and the demise of SaaS to advances in audio stem separations and the industry's better-late-than-never cult of content authenticity via C2PA.

NAB 2026: NVIDIA’s Not-So-Secret AI Agents

One demo I saw at NAB 2026 covered using agents to create content. Obviously, agents need to be managed so they don't think too far outside the box. In this demo, NVIDIA talked about their control plane for a multitask agent project that helps create both a script and animated characters.

NAB 2026: AMC Global Media's AWS-Driven AI Journey

My visit to NAB 2026 skewed heavily toward talking about workflow changes with AI. I tried to keep my travels on the convention floor to very specific examples of AI's impact on streaming workflows, and this article will explore the most interesting ones I found. First up is how AMC Global Media (newly rebranded from AMC Networks) is working with AWS to leverage AI to create better content access.

What Live Sports Still Do Better Than Anything Else

Over the past decade, the streaming industry has worked hard to make sports more flexible. Cloud production, remote workflows, personalized streams, highlights on demand, clips everywhere. All of this has been important and largely positive. It has expanded access and reach. It has lowered barriers and opened new audiences. But in doing so, it has sometimes overlooked the one thing sports have always done better than anything else. It creates shared moments, in real time, that pull people into the same emotional space.

Why the Future of Remote Production May Run at the Speed of Light

If immersive, real-time, and AI-driven production is the future, the underlying network must change, argue photonics advocates and members of IOWN.

The Games Behind the Games: Winter Olympics From Mountain Slope to Mobile Screen

That illusion of effortlessness is what makes the Winter Olympics such a powerful lens for understanding where streaming and live production are heading next. Because what happened at Milano Cortina 2026 is not just about new cameras or sharper graphics. It is about the entire journey from capture to cloud to consumer.

WBD Debuts Technology Platform for Winter Olympics and Beyond

Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production

Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale of an Olympics and current technological limitations on behalf of rights-holding broadcasters meant elimination of a physical International Broadcast Center (IBC) is not likely soon, or even desirable.

Sports in 2026 Will Be Smarter. Let’s Make Sure They're Still Human

With smart stadiums, distributed production, automation, and data-driven decision-making, we're seeing a sea change in the way sports streams are produced, delivered, and consumed. None of this is a bad thing. Much of it is necessary. But it is also worth pausing to remember what sports are actually built on. Not code. Not platforms. Not dashboards. But people, emotion, and shared experience.

Sports Media Predictions: Looking Ahead to 2026

The next phase of sports media will not be defined by breakthroughs alone. It will be defined by decisions. About focus. About balance. And about where value really sits.

When Stadiums Start Thinking for Themselves

There is something special about walking into a stadium. The noise, the anticipation, the energy you can feel in your chest. For all the things technology has transformed in sports, that moment has remained stubbornly human. But stadiums are changing. Slowly, quietly, and in ways most fans never see, the matchday venue is becoming one of the most technologically sophisticated environments in sports.

Roundup: Streaming Industry Predictions for 2026

The predictions game is a fascinating one, and one that's hard not to play at year's end, whether we're talking about what's to come in the next year or three, or what's just as likely to be gone. In the last few weeks, my own editorial inbox has filled to bursting with unsolicited but much-welcomed season's greetings from a disparate array of industry experts and thought leaders ringing in "End-of-Year Prediction Season" with all manner of educated guesses and promising bets about what's going to happen in 2026.