-->
Cloud Video > News

As video providers and content owners look to slash costs, improve efficiency, and stay flexible, they’re turning to the cloud for some or all of the video workflow, from encoding and transcoding to packaging, storage, DRM, and more.  Here you’ll find news, reviews, and analysis of the latest in cloud video services and workflows.

Register now to save your FREE seat for Streaming Media Connect, Feb 24-26!

WBD Debuts Technology Platform for Winter Olympics and Beyond

Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production

Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale of an Olympics and current technological limitations on behalf of rights-holding broadcasters meant elimination of a physical International Broadcast Center (IBC) is not likely soon, or even desirable.

Sports in 2026 Will Be Smarter. Let’s Make Sure They're Still Human

With smart stadiums, distributed production, automation, and data-driven decision-making, we're seeing a sea change in the way sports streams are produced, delivered, and consumed. None of this is a bad thing. Much of it is necessary. But it is also worth pausing to remember what sports are actually built on. Not code. Not platforms. Not dashboards. But people, emotion, and shared experience.

Sports Media Predictions: Looking Ahead to 2026

The next phase of sports media will not be defined by breakthroughs alone. It will be defined by decisions. About focus. About balance. And about where value really sits.

When Stadiums Start Thinking for Themselves

There is something special about walking into a stadium. The noise, the anticipation, the energy you can feel in your chest. For all the things technology has transformed in sports, that moment has remained stubbornly human. But stadiums are changing. Slowly, quietly, and in ways most fans never see, the matchday venue is becoming one of the most technologically sophisticated environments in sports.

Roundup: Streaming Industry Predictions for 2026

The predictions game is a fascinating one, and one that's hard not to play at year's end, whether we're talking about what's to come in the next year or three, or what's just as likely to be gone. In the last few weeks, my own editorial inbox has filled to bursting with unsolicited but much-welcomed season's greetings from a disparate array of industry experts and thought leaders ringing in "End-of-Year Prediction Season" with all manner of educated guesses and promising bets about what's going to happen in 2026.

Instant Replay: Streaming Media Connect December

Streaming Media Connect December was all about live and featured exclusive keynote fireside chats with Rebecca Sirmons of NASA+ and Neal Roberts of WarnerBros. Discovery and a slate of live streaming panels packed with speakers from Peacock TV, Paramount+, Google, Globo, EZDRM, nanocosmos, CommScope, Starz, Professional Fighters League, LG, and more. Check out a playlist with Streaming Media Connect December sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

MediaKind and Harmonic’s Video Business to Combine, Creating a Leading Streaming-Infrastructure Platform

Combined business will be the #1 independent comprehensive streaming-infrastructure platformBrings together complementary product teams to drive faster advancement across cloud and appliance technologiesFurthers MediaKind's mission to redefine the future of media and entertainment through advanced video technology

ICYMI: Streaming Media 2025's VOD Archive is Live

Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out a playlist featuring the complete Streaming Media 25 program on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

Streaming Media 2025 Chair Andy Beach Talks Must-See Netflix and BET+ Keynotes and More at SM 2025

Streaming Media 2025 Conference Chair Andy Beach and Streaming Media Editor in Chief Steve Nathans-Kelly discuss Netflix and BET keynotes and other can't miss content at SM 2025 coming up October 6-8 in Santa Monica.

IBC2025: 5G Finally Winning for Live Sports

Rewind to last year and 5G was still more proof of concept than real world scenario. Not any more. "5G is here and real," said Brad Cheney, VP, Field Operations & Engineering, Fox Sports at the IBC2025 trade event in the Netherlands.

IBC2025: Supply Chain Efficiencies Won’t Save Sinking Legacy Media

One word dominated conversations at broadcast equipment show IBC this week - and it wasn't AI. Efficiency is on everyone's lips. With little genuine tech innovation around the legacy media business and the vendors who supply it are battling to survive by stripping cost and speeding processes. Applying artificial intelligence to pretty much everything seems to offer the only hope for broadcasters needing to balance the books before their audience is vaporized by streamers, social media and YouTube.

The 2025 Streaming Media Readers' Choice Awards Finalists Revealed

More than 1,200 readers voted in 19 categories. We'll announce the winners on October 8 at Streaming Media 2025, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

Sneak Preview: AI and Live Streaming: Automation and Analytics at Streaming Media 2025

On Tuesday, October 7, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media 2025 panel "AI and Live Streaming: Automation and Analytics." AI and machine learning are enabling new efficiencies in streaming workflows and taking live stream monitoring to new levels for those who know how to leverage them. Join this panel to see the cutting edge of real-time production workflows, automation, and predictive analytics.

Sneak Preview: Cloud vs. On-Prem vs. Hybrid Workflows: What’s Next? at Streaming Media 2025

On Tuesday, October 7, Eyevinn's Magnus Svensson,will moderate the Streaming Media 2025 panel "Cloud vs. On-Prem vs. Hybrid Workflows: What's Next?" featuring AWS's Matt Herson, Wowza's Barry Owen, TATA's Corey Smith, and Qualabs' Juan Pablo Saibene.

Vote in the 2025 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards has grown along with the industry. In 2025, we've got 19 categories. The polls are open! Let the voting begin!

Q&A: Verizon CTO Josh Arensberg Talks Revolutionizing Live Sports Streaming via Private 5G Networks

In this interview, Verizon CTO of Media and Entertainment Josh Arensberg explores how the company is revolutionizing live sports production through the use of private 5G networks, pushing the boundaries of cloud-based workflows, real-time AI, and immersive fan experiences.

Deltatre Announces Acquisition of Endeavor Streaming

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive agreement to acquire Endeavor Streaming from Endeavor Group Holdings, Inc. 

Under New Management, Brightcove VP Phil Green Talks New Chapter, Reimagined Platform

Today, video platform and solutions provider Brightcove announced what a company press release described as a "bold new chapter in its evolution" that integrates proprietary AI tech from Bending Spoons, which completed its acquisition of the venerable OVP in February 2025. In this Q&A, Brightcove VP, Media & Strategic discusses the company's recent evolution and how its February 2025 acquisition by Bending Spoons has impacted its approach.

Nominate Now for the 2025 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most important new innovation in the business in 2025? It's time to make your nominations for Streaming Media's 2025 Readers' Choice Awards, our annual industry awards program chosen by end users.