WBD Debuts Technology Platform for Winter Olympics and Beyond

Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production

Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale of an Olympics and current technological limitations on behalf of rights-holding broadcasters meant elimination of a physical International Broadcast Center (IBC) is not likely soon, or even desirable.

Sports Streaming Piracy Has Moved Into the Pipes

When access becomes complicated, alternatives become tempting. Piracy has quietly become a symptom of fragmentation rather than a fringe criminal behavior. And that changes how the industry has to respond.

Disney at CES 2026: House of Mouse Talks Verts, Dollars, and Sense

At this year's CES, Global Tech and Data Disney produced an event that offered insight into a few of their latest public tech strategies, including how they are funneling data intelligence through their environment to provide real ROI for advertisers. The event was designed to make the case to advertisers why buying placement with Disney is so compelling. However, it was also a chance to hear about how the company is thinking about what it means to run a modern media company in the world of data everywhere, AI, and changing consumer multi-screen behavior.

New TV Advertising Research from Hub: The ad experience is getting better, and viewers are more receptive to ads

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

Free Live Sports Expands Global Footprint, Signing 7 New Distribution Deals to Bring Its Unparalleled Sports Content to Over 75 Million Households

Sports Studio Inc. today announced a major milestone for its flagship streaming platform, Free Live Sports (FLS), securing seven new global distribution deals that will extend the platform's reach to more than 75 million households worldwide

Sports in 2026 Will Be Smarter. Let’s Make Sure They're Still Human

With smart stadiums, distributed production, automation, and data-driven decision-making, we're seeing a sea change in the way sports streams are produced, delivered, and consumed. None of this is a bad thing. Much of it is necessary. But it is also worth pausing to remember what sports are actually built on. Not code. Not platforms. Not dashboards. But people, emotion, and shared experience.

Sports Media Predictions: Looking Ahead to 2026

The next phase of sports media will not be defined by breakthroughs alone. It will be defined by decisions. About focus. About balance. And about where value really sits.

When Stadiums Start Thinking for Themselves

There is something special about walking into a stadium. The noise, the anticipation, the energy you can feel in your chest. For all the things technology has transformed in sports, that moment has remained stubbornly human. But stadiums are changing. Slowly, quietly, and in ways most fans never see, the matchday venue is becoming one of the most technologically sophisticated environments in sports.

Roundup: Streaming Industry Predictions for 2026

The predictions game is a fascinating one, and one that's hard not to play at year's end, whether we're talking about what's to come in the next year or three, or what's just as likely to be gone. In the last few weeks, my own editorial inbox has filled to bursting with unsolicited but much-welcomed season's greetings from a disparate array of industry experts and thought leaders ringing in "End-of-Year Prediction Season" with all manner of educated guesses and promising bets about what's going to happen in 2026.

A Tipping Point for Live Sports: Personalized Multiview and L-bar Ad Tech

A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital's #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live sports and CTV ad tech.

Instant Replay: Streaming Media Connect December

Streaming Media Connect December was all about live and featured exclusive keynote fireside chats with Rebecca Sirmons of NASA+ and Neal Roberts of WarnerBros. Discovery and a slate of live streaming panels packed with speakers from Peacock TV, Paramount+, Google, Globo, EZDRM, nanocosmos, CommScope, Starz, Professional Fighters League, LG, and more. Check out a playlist with Streaming Media Connect December sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

MediaKind and Harmonic’s Video Business to Combine, Creating a Leading Streaming-Infrastructure Platform

Combined business will be the #1 independent comprehensive streaming-infrastructure platformBrings together complementary product teams to drive faster advancement across cloud and appliance technologiesFurthers MediaKind's mission to redefine the future of media and entertainment through advanced video technology

Even if Netflix Gets the Library, Can It Take the Stadium?

What the Netflix-Warner Bros. deal means for sports. And why it is not simple.

Automation Fatigue: Finding the Balance

The more we automate, the less we notice when creativity starts to fade. You can feel it in production teams that stop questioning. You can hear it when the director's voice is replaced by a workflow alert. When efficiency becomes the loudest voice in the room, the human instinct that makes sport so compelling starts to fade.

The Champions League Goes Global. But Can Streaming Carry the Weight?

News of Paramount's successful bid for the Champions League and the weeks of rumours that preceded it have set the industry buzzing. It feels like a natural next step. Fans are global. The game is global. The biggest platforms in the world want premium, live, must-watch content.

YES Network – America’s pre-eminent Regional Sports Network and the exclusive regional home of the New York Yankees and Brooklyn Nets – and CAMB.AI enter into an agreement to explore strategic AI initiatives

Partnership comes as CAMB.AI continues to break down language barriers between sports and fans, including recent live multilingual broadcasts with MLS and NASCAR

Verizon Business Powers Next-Generation Broadcasts for Monumental Sports & Entertainment

100G Optical Network Backbone enables broadcast innovation for the Washington Capitals, Washington Wizards, Washington Mystics, and Capital City Go-Go

Field & Stream and Outdoor America Partner to Launch “Field & Stream TV”

New Channel Combines Iconic Outdoor Legacy with Expanded Content and Industry-Leading Reach

AI Alone Can't Deliver Smart Sports Streams

When it comes to algorithm-based sports coverage, from capture to cuts to commentary by synthetic voice, much of the tech required to remove humans from the equation already exists. AI can recognize goals, track the ball, and switch between angles faster than any human. But you can't replicate the buzz, the instinct, the unspoken coordination of a team reacting in real time. That's what makes live sports feel alive.