Q&A: Accenture's John Peters Talks MotoGP and the Future of Direct-to-Fan Sports Streaming

In this Q&A, Accenture Global Media & Entertainment Lead John Peters discusses how MediaEngage is poised to transform the MotoGP fan experience, what "personalization at scale" really means in sports streaming, how AI is changing sports streaming ops and capabilities, and how direct-to-fan capabilities are likely to change the way leagues deliver sports and how fans consume them going forward.

When Millions Tune In at Once, Observability Has to Keep Up

The World Cup experience points to several broader lessons for streaming providers preparing for major live events. When millions of people are watching simultaneously, observability has to operate at the same scale, speed, and fidelity as the stream itself.

In Sports Streaming Production, Judgment Becomes the Competitive Advantage

I came away from IBC this year with a slightly different feeling than usual. Normally, there are one or two technologies or trends that dominate the conversation. This year, what struck me wasn't any individual technology. It was the sheer amount that is now possible.

Q&A: Recurly CCO Rachel Sheriff Talks Keeping Sports Streaming Subscribers Engaged Through the Off-Season

In this Q&A with Rachel Sheriff, Chief Customer Officer at subscription management and billing platform Recurly, we explore the challenges sports streamers face when trying to keep loyal fans on the subscriber rolls and tuning in after the last game of the season, and a variety of innovative strategies for sustaining engagement even when the countdown to opening day still feels frustratingly long.

FloSports Launches ‘CAA Game of the Week’ and ‘FloCollege Showcase Series’ on Prime Video

College Spotlights to Stream Weekly on the FloSports Channel Bringing Standout Division I, Division II and Division III Football Matchups To Millions Of Homes

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow

New research from Premion and Advertiser Perceptions finds that nearly three-quarters (73%) of advertisers plan to allocate budget to live sports streaming/CTV advertising over the next 6-12 months, driven by engaged fans and major live events. Agency demand is even stronger, with 79% planning to invest, compared with 65% of marketers.

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

New Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView Ads

CAMB.AI Unveils the World’s First Multilingual Broadcasting Agent Powered by NVIDIA

CAMB.AI unveils its new Streaming Dashboard and SDK at IBC2026, bringing real-time multilingual broadcasting into live production workflows.

Eluvio Claims Breakthrough in Ultra-Low-Latency Streaming After World Cup Pilot

Eluvio CEO and co-founder Michelle Munson says the streaming industry is entering a new phase where ultra-low-latency performance is no longer a niche requirement but a fundamental expectation for global sports. After a summer of high-pressure testing during the FIFA World Cup, she argues that Eluvio's Content Fabric has demonstrated a level of consistency that conventional cloud/CDN architectures simply cannot match.

We Keep Blaming Fans for Problems the Sports Industry Created

Maybe the clip isn't always replacing the match because the fan doesn't have the attention span for the match. Maybe sometimes the clip is simply easier to find. That's an uncomfortable distinction because one explanation puts the responsibility on the fan. The other puts some of it back on us.

Gap Between Live Sports and Gaming Nears Primetime

The ability to stream alternative animated and video game versions of a live sports event have taken a step closer with tests involving EA Sports, broadcaster Sky, and German premier soccer league Bundesliga.

Instant Replay: Streaming Media Connect August 2026

Streaming Media Connect returned this week with six dynamic keynotes from NASA+, Google, TiVo, BallySports, Wowza, and TwelveLabs, and peak-form panels on refining your live streaming playbook, tuning latency, matching ads to content, scaling streaming architecture, curbing churn, leveraging AI in personalized content discovery, innovating streaming UX, optimizing QoS and QoE, and a timely dissection of Disney's 4K EU blackout.

NASA, Google, TiVo, Bally's, Wowza & TwelveLabs to Headline Streaming Media Connect with Must-See Series of Keynote Fireside Chats

On Tuesday, August 11, Streaming Media will launch 20th Streaming Media Connect virtual event with an exclusive fireside chat with NASA's GM & Head of NASA+ Rebecca Sirmons, back by popular demand! Each morning of the 3-day event will kick off at 11am ET/8am PT with back-to-back keynote fireside chats featuring a varied array of industry luminaries, including TwelveLabs' Simon Lecointe, Google's Shobana Radhakrishnan, Wowza's Krish Kumar, TiVo's Briana Larsen, and Bally's Media's Jon Lin.

What It Takes to Power World Cup Livestreams on a Massive Global Scale: A Q&A with Deltatre COO Gilles Mas

During the 2026 FIFA World Cup, Deltatre operated the broadcasting and streaming infrastructure for a number of major rights holders' World Cup platforms worldwide. In this Q&A, Gilles Mas, Chief Operating Officer at Deltatre, discusses the challenges and intricacies of pulling off this achievement and what this success means for the future of large-scale livestreamed events.

LiveU Delivers Record-Breaking LIQ and Cloud Service Deployment for World Football Championship 2026

LiveU deploys a record number of 5G and LIQ field units, powering multi-nation remote cloud production workflows across the US, Mexico, and Canada

Are Sports Organizations So Busy Chasing New Fans that We're Forgetting the Ones We Already Have?

The sports industry has become increasingly focused on acquisition. We spend huge amounts of time discussing how to attract new fans, yet relatively little time discussing how to keep existing ones engaged. That's becoming a problem.

Sneak Preview: Optimizing Live Streaming QoS and QoE

On August 12, panelists from AWS, Paramount, Al Jazeera, and TAG Video Systems will join the Streaming Media Connect panel "Optimizing Live Streaming QoS and QoE." From measuring and improving rebuffering, startup time, and bitrate quality to tying QoE metrics directly to retention, this panel focuses on quantifiable streaming metrics that matter, as well as harder-to-measure viewer satisfaction signals that define true QoS (quality of service) and QoE (quality of experience). Come for the real-world war stories from high-stakes live events, where every hiccup costs viewers and revenue, and stay for the real-time QoS/QoE Q&A with live streaming's best and brightest.

Wowza Moves Up the Stack with the Video Intelligence Framework (VIF)

Wowza's Video Intelligence Framework (VIF) is a Wowza Streaming Engine module that can dramatically cut the cost of mission-critical analytics that organizations would run anyway, turning required workflows into far cheaper ones. For many others, these factors will enable producers to get more from their videos, like scene-level metadata to feed programmatic advertising and enable more personalized and higher-performing ads and higher CPMs. In short, if you're streaming live video for mission-critical operations or revenue, VIF is a technology you need to know about.

Sneak Preview: The Retention Game: Managing Subscriber Acquisition and Churn

On Thursday, Aug. 13, Roku's Nicole Fencel, Philo's Steven Chang, Women in Streaming Media's Deepali Narsiker, and Horse & Country's David Guinan will join Chris Pfaff for the Streaming Media Connect panel "The Retention Game: Managing Subscriber Acquisition and Churn." Join this closing panel for a candid discussion on which subscriber acquisition and retention strategies work in 2026 and which ones fail to move the needle. Learn how leading streaming platforms are drawing on data science insights and leveraging personalization to turn one-show drop-ins into long-term, loyal subscribers.

Building the Perfect Live-Event Operations Playbook

On Thursday, Aug. 13, LinkedIn's Chris Packard, LiveX's Corey Behnke, and MemeHouse's Zylo Hefferan will join the SVTA's Bhavesh Upadhyaya for a Streaming Media Connect panel that examines how top streaming teams prepare for, monitor, and recover from tentpole live events like sports and concerts. The discussion will range from pre-event capacity planning, load testing, and failover strategies to establishing best practices for managing traffic spikes when the stakes are highest.