Video Streaming Will Be 5G's Killer App, Predicts IHS Markit
As the 5G era breaks, video streaming will be its killer app. IHS Market says 74% see streaming video as the most compelling reason to upgrade their home internet.
The Four Major Carriers Are Hyping 5G, and Using Social to Do It
5G networks and phones aren't available to most of us, but that hasn't stopped the four major carriers—AT&T, Verizon, T-Mobile, and Sprint—from promoting their services.
Verizon Improves its Mobile Video Streaming Experience, Finds Report
Verizon's video performance has improved in the last six months, as it achieved a 56.1 in Opensignal's latest report, making it the first U.S. carrier to reach the Good category.
Half of Young People See Major Tech Sites as Too Powerful, Finds Viacom
Companies such as Facebook, Amazon, and Google are too powerful, agree half of today's young people, says a VidCon panel called "Youth Culture: Power in Progress."
Facebook’s Video Strategy Shows Signs of Success: IHS Markit
In a finding that will support the case short-form content service Quibi is making to advertisers, mobile devices have become a key area of growth in terms of video consumption.
Americans Spend 11 Hours 27 Minutes Daily on Media, Up 21 Minutes
Nielsen also breaks down how long different age groups search for something to watch on a streaming service. The average is 7.4 minutes.
Quibi Sells $100M in Ad Inventory Well Ahead of April 2020 Launch
The mobile-only short form video network announced it has already taken in $100 million in upfront ad sales by selling category exclusives to major advertisers.
YouTube Gaming App to Finally Close on May 30, Google Says
Players got two extra months, but the YouTube Gaming app will close on May 30, according to an update to a YouTube Gaming support page.
80% of Video Caption Users Aren't Hearing Impaired, Finds Verizon
As viewers increasingly stream videos to mobile devices in public places, captions take on a greater importance.
Snapchat Users to Decline in 2019, Stabilize in 2020: eMarketer
Social video platform Snapchat is still paying for its unpopular redesign: It will lose users in the U.S. for the first time this year, dropping by 2.8%
JW Player Now Makes Custom Apps for Leading OTT Services
Connected viewing in the living room is only going to get more popular. JW offers an app-creation system that creates customized apps in weeks.
Mobile Video Frustrations Are on the Rise: 88% Report Issues
A report from Penthera shows that people expect instant start up and no buffering from mobile video. If they experience problems, most of them will leave.
Ad-Free Video App Portal Creates Subscription Payment Option
Brand advertising is a rip-off, claims the entirely user-supported video app. It lets creators bill fans directly and avoid the brand safety concerns of advertisers.
Twitter Creates Video Marketing Tool for Publishing Partners
Called Timing Is Everything, the tool presents a graphical view of when video watching is most active. But don't let that limit posting times, Twitter cautions.
Mobile Operators Are Being Crushed By the Demand for HD Video
Video is taking up an increasingly large share of mobile traffic. The reason is HD video using more data. So how will operators manage the shift to 4K?
Kaltura TV SDK Offers Improved Mobile Streaming and HEVC Support
The SDK now keeps an eye on connectivity data at the network, device, and player level, which should improve mobile connections in emerging markets.
Video Will Make Up 79% of All Mobile Traffic By 2022, Says Cisco
In 2022, 71% of the world's population will have a mobile device and the internet of things will increase mobile traffic greatly.
Epix Debuts Epix Now Streaming Service, Starts With Mobile
The $5.99 per month service includes a library of movies and series, original programming, and downloadable content for offline viewing.
Verizon Offers Best Mobile Video Performance: OpenSignal Report
Surprise: AT&T, didn't take second place, it took fourth. AT&T has been building up its content portfolio, not its back end.
ESPN+ Gains Personalization, Offline Viewing, New Platforms
The ESPN+ experience get tailored with recommendations customized for each subscriber, while the mobile apps can download favorite shows.