What Google Chrome's Cookie Apocalypse Means for Streaming Advertising

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater efficiency to marketers and increased CPM on your ad inventory. In this article, I'll cover Google's proposed actions regarding third-party cookies, the status of those plans, who this impacts, and what advertisers and publishers can do to mitigate this impact.

Gatsby TV CEO Gatsby Frimpong Talks AI, Streaming Content Discovery, and The “Paradox of Choice”

Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, Prime, Disney, and more. In this interview with Streaming Media's Tyler Nesler, he discusses his professional background, what led him to create the app, how it helps customers save money, the AI foundation model it uses, and more.

To AI or Not to AI? Industry Thought Leaders Make Their Cases in a Lively Debate at Streaming Media Connect 2024

On Thursday, August 22, 2024, at Streaming Media Connect, key industry thought leaders and stakeholders engaged in a lively debate on "The Real Value of Artificial Intelligence" in today's streaming ecosystem. Panelists included media cartographer Evan Shapiro, Chris Giliberti of Avail, H Schuster of HUSSLUP, and Peter Csathy of Creative Media.

ICYMI: Streaming Media Connect August 2024

Streaming Media presented its 14th Connect virtual conference August 20-22, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Google, Amazon, Roku, Bloomberg, DAZN, Fubo, IMAX, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

CTV Ad Strategists and Adtech Pros Talk Making Streaming Ads Perform at Streaming Media Connect 2024

On Tuesday, August 20, 2024, at Streaming Media Connect, Alan Wolk, one of the industry's most influential thought leaders, moderated a panel that confronted the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discussed innovative technologies and strategies to make streaming ads perform. Panelists included Christina Chung of Estrella MediaCo, Julie Triolo of Vevo, C.J. Leonard of Mad Leo Consulting, and Erin Firneno of Advertiser Perceptions.

Altman Solon’s David Dellea Discusses the 2024 Olympics and New Global Sports Survey Insights

Boston-based consulting firm Altman Solon recently released "Going for Gold: The Paris 2024 Summer Olympic Games, media, and digital native fans," which used their annual Global Sports Survey findings to understand how broadcasters are adapting their 2024 Summer Olympics coverage to appeal to a digitally native fan base. David Dellea, Partner, Altman Solon, talks with Streaming Media's Tyler Nesler in-depth about the findings of this survey, and he provides his professional insights and expertise into the rapidly evolving sports media business.

Nominate Now for the 2024 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most innovative gear in the business? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Snap’s Walled Garden Opens to VideoAmp for Industry-First Strategic Collaboration

Social technology platform Snap has opened its walled garden for an industry-first strategic collaboration with the leading media measurement company VideoAmp. Snap will be able to "independently run supplemental measurement and planning alongside its core advertising" by utilizing VideoAmp's large data and tech engine, VALID. As AR becomes more popular, VideoAmp's current video planning features will also be a useful tool for marketers wishing to investigate and test out new AR formats.

IBC Unveils Lineup for 2024 Show, Promises Tweaks to Familiar Formula

Trade show IBC is back on track to almost pre-Covid levels, and will feature Content Everywhere and AI pavilions, according to organisers, in an update given three months before the show on September 13-16 opens in its usual Amsterdam home.

SMNYC: Four Debates, Two Topics, One Educational Day

On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.

SMNYC Keynote Highlights: Beat The BUZZR & Brand Vs. Retail

On Tuesday, May 21, at Streaming Media NYC, a series of morning keynotes featuring leading industry figures covered a wide range of topics, including how Microsoft and Fremantle are gamifying FAST and capitalizing interactive TV, and a lively debate about brand versus retail with Crackle, Uber Advertising, IAB, and Witz About Her.

Warner Bros. Discovery Showcases New Slate of Content Offerings, Ad Solutions, and Highly Regarded Talent at Annual Upfront Event

On Wednesday, May 15, 2024, Warner Bros. Discovery (WBD) held its annual Upfront presentation at New York City's Madison Square Garden. With the theme of "Make it Happen Here," WBD leadership emphasized its strong positioning in the evolving media landscape, facilitating optimized reach for brands via new ad formats and sophisticated advertising and measurement solutions.

UK Broadcasters Plot Managed Transition to Universal Access Streamed TV

UK broadcasters, including the BBC, have said that delivering TV over the air is no longer economically viable and envisage an increased reliance on broadband networks for video streaming in the future. In a comprehensive report submitted to the UK government regarding the future of TV distribution, regulator Ofcom found widespread support across the sector for TV services continuing to be available to all but no shared view about how to achieve this. Adrian Pennington lists the three broad strategies Ofcom outlined instead and the challenges for achieving them.

SMNYC Sneak Preview: CTV vs. Mobile - Where Is the Value Debate With YumCrunch, Sling, Vevo, Telly, and Totem

On Monday, May 20, at Streaming Media NYC, Mike Duffy of YumCrunch will be moderating a debate about the current value of CTV vs. Mobile. Confirmed panelists Kent Rees of Sling Freestream, Hedvig Arnet of Vevo, Dallas Lawrence of Telly, and Steve Crombie of Totem will discuss how to recognize generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform, along with finding the value proposition for each in the current landscape and where the key content categories of premium, niche, and social factor into the equation.

Vevo at the IAB NewFronts: Short-Form Optimization for FAST, CTV, OTT, and Programmatic

On Thursday, May 2, Vevo, the world's leading music video network, presented "Watch More Music" at the 2024 IAB NewFronts. Topics covered included the challenges of achieving reach, recency, relevancy, and measurement in the current streaming ecosystem, the importance of brand safety and transparency in FAST, Vevo's continued expansion into the CTV space, and its ambition to become the world's largest programmatically traded TV network.

Q&A: AI in Advertising With Rembrand’s Cory Treffiletti

Cory Treffiletti, CMO of Rembrand, discusses the company's innovative use of programmatic generative AI for virtual product placements, along with how speedily AI is developing within the advertising industry and the ways it is upending the traditional media buying process.

NAB 2024: Top New Tech for a Disruption-Ready Streaming Industry

Exciting new and (mostly) AI-driven tools and services from NAB 2024 that very specific problems, from shooting great iPhone footage to automatically creating short clips to providing live low-latency translation and captioning to creating customized radio programming to building purpose-driven social communities.

Streaming Media Sneak Preview: Computing While Cooling With Netflix, Adeia, the Greening of Streaming, and Help Me Stream Research Foundation

On Wednesday, May 22 at Streaming Media NYC, Dom Robinson, Founder, Greening of Streaming and Director id3as/Norsk, will moderate an all-star panel of leading streaming technology providers and innovators to discuss how to make media's tech stack more cost and energy efficient and implement sound and sustainable best practices throughout the media supply chain, with insights from Sujana Sooreddy, Senior Lead Software Engineer at Netflix, Serhad Doken, CTO of Adeia, and Tim Fore-Siglin, founding executive director of Help Me Stream Research Foundation.

Is the AI Powering Your AI-Powered Gear Really AI?

A lot of products tagged as "AI-powered" were doing exactly the same thing before AI. But labeling their familiar features as "powered-by-AI" makes the same tech seem fresh and innovative.

Streaming Media NYC Sneak Preview: The Subscription Prescription with Philo, Bango, Lightswitch, and Hub Entertainment Research

On Tuesday, May 21 at Streaming Media NYC, Lightswitch Co-Founder & CEO of Monica Villar will moderate an all-star panel exploring the ever-shifting landscape of subscription streaming television. Confirmed panelists include Philo Head of Business Development and Partnerships Adam Salmons, Bango VP Marketing Giles Tongue, and Hub Entertainment Senior Consultant Mark Loughney.