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OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Only 13% of Viewers Plan to Watch Super Bowl on Connected TVs, Says AdColony

The ad platform's survey finds that 72% of viewers plan on watching the game on TV, while the number of smartphone viewers has gone up to 11%

What You Might Have Missed at CES 2020

CES isn't just about the biggest and best TVs. Here are a few new products that floated under the radar but are worth your attention.

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

The survey also predicts that linear TV ad spending will drop significantly in the next 12 months, while all forms of advanced TV advertising continue to grow

CES 2020: ATSC 3.0 Ready to Roll Out

NAB and others have been working on the ATSC 3.0 spec for a decade, and in 2020 we'll finally see it in action across the United States

CES 2020: ViacomCBS Boldly Goes Where None Have Gone Before

ViacomCBS chief digital officer Marc DeBevoise says CBS All Access has brought churn down to single digits and seen a 60% growth in subscribers.

TiVo Partners with SpotX to Manage TiVo+ and CTV Inventory

SpotX becomes TiVo's first-to-market supply-side platform

Walking with Daemons: BBC Imagines Interactive His Dark Materials

Latest BBC research into object-based media takes its cue from low-latency game streaming and puts data and compute as close as possible to the user device; uses BBC/HBO drama as example

Streaming Media East Is Shipping Up to Boston

The 2020 Streaming Media East conference moves to a new location: The Westin Copley Place in Boston.

Live Channels Not Part of Many Households' Streaming Strategies

Streaming video entertainment grows more popular each quarter, but will live channels be a part of it? "Live is dead," declares senior analyst Craig Moffett.

Subscription Fatigue Will Damage All Players, Warns Survey

Whether it's new subscription entries like Disney+ and Apple TV+ or established services like Netflix, they'll all feel the effects of consumer subscription fatigue.

CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer

The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.

Study Sees a Generational Shift in How Fans Watch Sports

The streaming era is bringing big changes to sports viewing, finds a study by Imagen, which sees young people watching different sports and watching them in new ways.

Streaming Video Quality Way Up But Not for Ads, Says Conviva

Even as streaming quality goes up, video ad performance is suffering. The report also looks at the connected device market and finds Roku still king.

HBO Max Launching in May With 10K Hours and a $14.99 Price Tag

AT&T plans to invest $4 billion in HBO Max over the next three years, and believes it will be profitable by 2025. By that time it hopes to have 80 million subscribers.

Hub Survey Finds OTT Subscription Fatigue: 66% Dropping Subs

With high-profile OTT services launching in the near future, how will households cope with the growing demand on their wallet? By dropping subscriptions.

Sony Shutting Down PlayStation Vue; First vMVPD Casualty?

The company cited the expense of network contracts as a key reason it will shut down the four-year-old subscription service in January 2020.

Average Viewing for Streamed Video and Broadcast Video Now Equal

Have we reached a tipping point? Hardly! We've already reached it—young adults watch much more online video than broadcast, says Limelight.

Verizon Will Offer Free Disney+ for a Year to Some Customers

Verizon 4G LTE and 5G unlimited wireless, as well as Fios Home Internet and 5G Home internet customers, will get a year of free access.

Quibi, T-Mobile Announce Partnership, Although Details Are Scarce

The short-form mobile video service will partner with T-Mobile for its April 2020 launch, but what that means is unclear. Can subscribers expect a discount?

Consumers Would Prefer Streaming Service Bundles: Survey

Households subscribe to more streaming services than they did a year ago, but they're having trouble managing them all. The biggest hassle? Too many passwords.