-->
OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Register free and join us online for Streaming Media Connect in August

HBO Max and Snapchat Partner for Co-Viewing

HBO Max becomes the first OTT service to build a Snap Mini, allowing Snapchatters to view select episodes of Gossip Girl, Game of Thrones, Looney Tunes, and more.

Younger Viewers Are Embracing Co-Viewing Apps

Both third-party co-viewing apps and co-viewing features built in to OTT apps are finding favor with younger viewers

JW Player Raises $100 Million in Series E Funding

Coming hot on the heels of its acquisition of Vualto, the funding will allow the company to expand globally, increase staffing, and invest in product development

Canadian YouTube TV Viewership Grows 30% During 2020 Pandemic

Canadians are also watching more YouTube on TVs, bringing new opportunities to advertisers. To take advantage of that, Google is launching brand extensions embedded into YouTube content.

New Report Reveals Radical Changes to Streaming Industry Over the Past Year

Streaming Media's State of Streaming Spring 2021 report, sponsored by Harmonic, shows the massive increases in streaming in previously underserved markets, as well as how the industry is addressing on-going bandwidth challenges.

IBC Show Moves to December

Citing vendor and attendee reluctance to attend a September event, and the need to guarantee health and safety, IBC announced that this year's event will take place December 3-6 in Amsterdam

Disney+ Chooses AWS to Support Global Expansion

With AWS as its preferred public cloud infrastructure provider, The Walt Disney Company leverages AWS's proven global infrastructure to improve performance and reliability for Disney+ as the streaming service continues to scale globally

Nielsen Doubles Down on Streaming, Adds Viewership by Platform and Advanced Audience Demographics

Adds unique visibility into total viewership by streaming platform alongside linear TV ratings

Take the Content Delivery and Edge Compute Trends Survey

New survey explores the current content delivery landscape, with a focus on security and edge compute

Grupo Globo Announces Strategic Partnership with Google Cloud

Google Cloud will be the main provider of cloud solutions and also a catalyst for innovation for the Brazilian media company

Global CTV Impressions Up 60%, According to Innovid Study

Report highlights the surge in streaming and importance of keeping TV the centerpoint of omni-channel advertising strategies to seamlessly manage experiences across channels

id3as: Streaming Tech Designed for When Things Go Wrong

With clients and partners like Nasdaq, Arqiva, and Limelight Networks, id3as has made a name for itself as providing technology that's "good on a bad day."

Datazoom Launches Streaming Video Datatecture

New content and microsite take a deep look into the architecture and data landscape of the streaming video industry

Global Programmatic CTV Ad Spend Increases 2.2x

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420

Tremor Video Announces TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices

Media Industry Rife withCredential Stuffing Attacks, According to Akamai

Twenty percent of credential stuffing attacks directed toward media companies according to "Akamai 2020 State of the Internet/Credential Stuffing in the Media Industry" Report

Gracenote Introduces Personalized Imagery Solution to Improve Content Discovery and Drive Viewership

Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched

North American OTT Revenues To Reach Nearly $100 Billion by 2026

SVOD will lead the way as revenues hit $94 billion in 5 years, according to Digital TV Research.

Netflix Beats All Others on Originals, Says Hub Entertainment Research

But HBO Max and Disney+ could give Netflix a run for its money: their big bets on streaming distribution of films and franchise content are already luring new subscribers.

Take the "OTT Trends 2021" Survey

Our latest Streaming Media survey looks specifically at the opportunities and challenges in the OTT space. Take it and register to win a live streaming bundle worth $300!