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OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Global Streaming Up More Than 20% in March, Says Conviva

Viewing in the U.S. is up almost 27%, and daytime viewing is up most of all—a massive 39% rise since the first week of March.

Disney+, PPV Streaming Taking Off as People Stay at Home

We all know TV viewing is up these days, but data from Hub Entertainment and Wurl show just how much, and which services are seeing the biggest upticks.

News Streaming Views Are Up 31%, According to Brightcove Report

Other findings of the Q4 Brightcove Global Video Index include a staggering growth in connected TV viewing time.

NAB Decides "Not to Move Forward" with Vegas Show

The organization said it is working with partners on potential alternatives to the broadcast industry's largest annual gathering

U.S. SVOD Subscriptions on Pace to Pass 300 Million by 2025

Each SVOD household in the country is expected to add one service in the next 5 years, says Digital TV Research

COVID-19: All Eyes on NAB

NAB is still on for now, but now that AJA, Nikon, Adobe, and Avid have pulled out, exhibitors are taking a "watch and wait" approach as concerns about coronavirus increase and conferences across the globe cancel or postpone

Sports Fans Care More About Picture Quality Than Latency, Says Verizon Report

Viewers would rather have 4K than lower latency, according to a new study by the streaming platform and CDN that delivered the Super Bowl

Streaming Advertisers Still Face Challenges, Says Conviva Report

Ad start failures are down, but start times and buffering actually got worse compared to 2018. But overal streaming continues to grow, and quality of experience is better than ever.

Is Linear On Demand the Future? 3SS Is Betting on It

Super-aggregation requires a user experience capable of understanding individual taste and serving content from all of a viewer's video services. 3SS believes it has the solution.

Only 13% of Viewers Watch the Super Bowl on Connected TVs, Says AdColony

The ad platform's survey finds that 72% of viewers plan on watching the game on TV, while the number of smartphone viewers has gone up to 11%

What You Might Have Missed at CES 2020

CES isn't just about the biggest and best TVs. Here are a few new products that floated under the radar but are worth your attention.

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

The survey also predicts that linear TV ad spending will drop significantly in the next 12 months, while all forms of advanced TV advertising continue to grow

CES 2020: ATSC 3.0 Ready to Roll Out

NAB and others have been working on the ATSC 3.0 spec for a decade, and in 2020 we'll finally see it in action across the United States

CES 2020: ViacomCBS Boldly Goes Where None Have Gone Before

ViacomCBS chief digital officer Marc DeBevoise says CBS All Access has brought churn down to single digits and seen a 60% growth in subscribers.

TiVo Partners with SpotX to Manage TiVo+ and CTV Inventory

SpotX becomes TiVo's first-to-market supply-side platform

Walking with Daemons: BBC Imagines Interactive His Dark Materials

Latest BBC research into object-based media takes its cue from low-latency game streaming and puts data and compute as close as possible to the user device; uses BBC/HBO drama as example

Streaming Media East Is Shipping Up to Boston

The 2020 Streaming Media East conference moves to a new location: The Westin Copley Place in Boston.

Live Channels Not Part of Many Households' Streaming Strategies

Streaming video entertainment grows more popular each quarter, but will live channels be a part of it? "Live is dead," declares senior analyst Craig Moffett.

Subscription Fatigue Will Damage All Players, Warns Survey

Whether it's new subscription entries like Disney+ and Apple TV+ or established services like Netflix, they'll all feel the effects of consumer subscription fatigue.

CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer

The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.