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OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Grupo Globo Announces Strategic Partnership with Google Cloud

Google Cloud will be the main provider of cloud solutions and also a catalyst for innovation for the Brazilian media company

Global CTV Impressions Up 60%, According to Innovid Study

Report highlights the surge in streaming and importance of keeping TV the centerpoint of omni-channel advertising strategies to seamlessly manage experiences across channels

id3as: Streaming Tech Designed for When Things Go Wrong

With clients and partners like Nasdaq, Arqiva, and Limelight Networks, id3as has made a name for itself as providing technology that's "good on a bad day."

Datazoom Launches Streaming Video Datatecture

New content and microsite take a deep look into the architecture and data landscape of the streaming video industry

Global Programmatic CTV Ad Spend Increases 2.2x

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420

Tremor Video Announces TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices

Media Industry Rife withCredential Stuffing Attacks, According to Akamai

Twenty percent of credential stuffing attacks directed toward media companies according to "Akamai 2020 State of the Internet/Credential Stuffing in the Media Industry" Report

Gracenote Introduces Personalized Imagery Solution to Improve Content Discovery and Drive Viewership

Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched

North American OTT Revenues To Reach Nearly $100 Billion by 2026

SVOD will lead the way as revenues hit $94 billion in 5 years, according to Digital TV Research.

Netflix Beats All Others on Originals, Says Hub Entertainment Research

But HBO Max and Disney+ could give Netflix a run for its money: their big bets on streaming distribution of films and franchise content are already luring new subscribers.

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Our latest Streaming Media survey looks specifically at the opportunities and challenges in the OTT space. Take it and register to win a live streaming bundle worth $300!

IBC Plans Hybrid Event for September, with Fallback Dates in December

Hybrid in-person and digital event set for September 10-13, with the RAI on hold for the first week of December as a backup.

Nielsen Launches Gracenote Inclusion Analytics to Accelerate Diversity in Hollywood

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

MGM Partners with Eluvio Content Fabric for Next-Gen Delivery

Eluvio Content Fabric used to support MGM sales with film and TV pre-releases, virtual premieres, screenings, marketing, and licensing of MGM's vast library

AVOD Service Tubi Reaches Audience 20+ Years Younger than Traditional Linear TV

With major viewership growth - +58% - over the past 12 months, Tubi viewers streamed 2.5 billion hours in 2020, nearly doubling in streaming hours year-over-year

CES 2021: The Dial's Not Moving on 5G

Mobile edge compute and in-person experiences provide the strongest use cases for 5G, but the pandemic has stalled progress. Wi-Fi 6, on the other hand, will have a real impact in the short term.

CES Talks Seismic Impact of Streaming

Netflix's "Ozark" led the SVOD original content pack in 2020 with 30 billion minutes viewed, in a year when the average U.S. household subscribed to four streaming services. 2021 looks even bigger.

Sony Is All Ears at Virtual CES

Sony showcased its 360 virtual mixing environment and 360 Reality Audio Services at its CES 2021 showcase

TikTok, YouTube Challenge OTT, According to Hub

During the pandemic, young consumers are watching nearly as much online video content as TV shows and movies

Gracenote Powers New Live Sports Experiences for Smart TV and Auto Platforms

Turnkey solution helps consumer electronics and auto manufacturers engage sports fans pre-, during, and post-game