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OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Subscription Fatigue Will Damage All Players, Warns Survey

Whether it's new subscription entries like Disney+ and Apple TV+ or established services like Netflix, they'll all feel the effects of consumer subscription fatigue.

CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer

The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.

Study Sees a Generational Shift in How Fans Watch Sports

The streaming era is bringing big changes to sports viewing, finds a study by Imagen, which sees young people watching different sports and watching them in new ways.

Streaming Video Quality Way Up But Not for Ads, Says Conviva

Even as streaming quality goes up, video ad performance is suffering. The report also looks at the connected device market and finds Roku still king.

HBO Max Launching in May With 10K Hours and a $14.99 Price Tag

AT&T plans to invest $4 billion in HBO Max over the next three years, and believes it will be profitable by 2025. By that time it hopes to have 80 million subscribers.

Hub Survey Finds OTT Subscription Fatigue: 66% Dropping Subs

With high-profile OTT services launching in the near future, how will households cope with the growing demand on their wallet? By dropping subscriptions.

Sony Shutting Down PlayStation Vue; First vMVPD Casualty?

The company cited the expense of network contracts as a key reason it will shut down the four-year-old subscription service in January 2020.

Average Viewing for Streamed Video and Broadcast Video Now Equal

Have we reached a tipping point? Hardly! We've already reached it—young adults watch much more online video than broadcast, says Limelight.

Verizon Will Offer Free Disney+ for a Year to Some Customers

Verizon 4G LTE and 5G unlimited wireless, as well as Fios Home Internet and 5G Home internet customers, will get a year of free access.

Quibi, T-Mobile Announce Partnership, Although Details Are Scarce

The short-form mobile video service will partner with T-Mobile for its April 2020 launch, but what that means is unclear. Can subscribers expect a discount?

Consumers Would Prefer Streaming Service Bundles: Survey

Households subscribe to more streaming services than they did a year ago, but they're having trouble managing them all. The biggest hassle? Too many passwords.

Device UI Important to Consumers When Making a Purchase: Parks

Apple TV and Roku lead in providing easy interfaces for customers, an important feature for streaming video service satisfaction. However, people will leave if they can't find enough to watch.

Amazon Brings Unlimited Kids' Video, Book, Game Service to Canada

Amazon is bringing its subscription offering for 3- to 12-year-olds that combines video, books, and games, to Canada.

Group Nine Acquiring Popsugar, Adding Scale and a New Demographic

Group Nine announced it will acquire Popsugar, which will help it grow reach for advertisers and tap into a new, largely female audience.

U.S. Households With 2 or More OTT Services Rises to 46%: Parks

One streaming service isn't enough for nearly half of broadband-enabled households, as niche services fill a void in their entertainment lineup.

Half of Video Ads Now Streamed to Connected TVs: Extreme Reach

The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.

TiVo Eyes Cord-Cutters With Hardware and Streaming Service

The company announced set-top boxes and an ad-supported streaming service today, and both show it paying attention to the growing number of cord-cutters.

Android Phones Are Gaining in Popularity for Video: Brightcove

Ease of use gave Apple iOS devices an early lead in online video viewing, but "times have changed" notes a Brightcove report.

Roku Devices Get Smaller, Faster to Battle the Competition

An upgrade to the Roku OS will offer curated selections for popular searches, the ability to search by movie quote, and a sleep timer for Roku TVs.

Facebook Announces Portal TV, Video Calling Device for the Home

Video calling comes to the biggest screen in the house with the introduction of Portal TV. But is this something consumers have been asking for?