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Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Video Streaming Will Be 5G's Killer App, Predicts IHS Markit

As the 5G era breaks, video streaming will be its killer app. IHS Market says 74% see streaming video as the most compelling reason to upgrade their home internet.

Netflix to Grow U.S. Subscribers But Lose Market Share: eMarketer

SVOD leader Netflix had a weak quarter, but the researchers at eMarketer see it bouncing back with strong subscriber numbers for the rest of the year.

Apple+ Will Reportedly Cost $9.99/Month at November Launch

Unconfirmed reports say Apple's Apple+ subscription video service will debut by November with a monthly price of $9.99.

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel

Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel.

Disney+ to Cost $6.99, Debut on All Major Platforms (But One)

The Disney+ service will be available in more than just the U.S. at launch, as the company announced Canada and the Netherlands will get it at the same time.

Global Sports Fans Prefer Smart Phones, Not Into in Cord-Cutting

In a sign that video streaming is now expected even by sports-loving pay TV customers, Grabyo found that 65% prefer phone viewing.

CBS, Viacom Form ViacomCBS, Merging to Combat Netflix and YouTube

"The streaming wars haven't even started!" With ViacomCBS now accelerating its online video strategy, viewers are going to see even more competition for their attention.

Global Pay TV Market Reaching 1.1B Subs by 2024: ABI Research

Don't count the pay TV market out too soon, because it's still growing. ABI Research forecasts the industry will count over 1.1 billion subscribers by 2024.

On-Demand Viewing Growing Much Faster Than Live, Says Conviva

Across all streaming devices, on-demand video viewing times are growing at a faster rate than live viewing times, finds a Conviva quarterly report.

Surprise: It's the Pay TV Companies That Are Driving Cord-Cutting

Pay TV operators are raising prices and forcing people to stop service. When consumers drop low-priced bundles they pay more for standalone broadband.

Pay TV Execs Optimistic They Can Adapt to Changes: Report

Declining subscriber numbers don't bother today's pay TV executives, who are "cautiously optimistic" their companies can adapt to changing viewer preferences.

Streaming Video Revenues Hold Steady, Pay TV Sees Sharp Decline

Household spending on online video has remained fixed since 2014, reports Parks Associates, staying at around $8 to $9 per month.

Netflix Rules in Global OTT Demand, But its Lead Is Slipping

Parrot Analytics sees cracks in the Netflix armor: It's still the dominant force in digital original video, but competition is slowly taking its market share.

The War for Sports Viewers: In the US, Only 12% Prefer Streaming

People are streaming video more than ever, but one area lagging behind is live sports. Lowering latency could attract more fans.

Cord-Cutting Reaching an All-Time High: 'Man the Lifeboats!'

The rate that U.S. households cut the cord is higher than ever, and the trend shows no sign of ending. Media companies need to worry as vMVPDs don't pick up the slack.

Where's the 4K? Consumers Don't Know How to Find 4K Video

Plenty of consumers have televisions that support 4K, but viewers don't know where to find UHD content—even when they have access to it through paid services.

BritBox Launch Will Pile More Pressure on Netflix

The "Best of British" SVOD launches domestically soon with content pulled from rivals including Netflix. But with BBC keeping content on iPlayer for 12 months, will it offer enough to get people to pay?

Amino Acquires UX Specialist 24i Media for €21.4 Million

The acquisition will allow Amino to offer pay TV operators a better-integrated user experience solution; 24i will retain its brand.

Skinny Bundles Plus A-List Content Could Sway Cord-Cutters

Pay TV providers remain under pressure from cord-cutting but could use skinny bundle offerings to staunch the flow, finds a new report.

Facebook’s Video Strategy Shows Signs of Success: IHS Markit

In a finding that will support the case short-form content service Quibi is making to advertisers, mobile devices have become a key area of growth in terms of video consumption.