OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

SVODs Reach 60% of North American Households, Finds Futuresource

As the streaming video market gets more crowded, consumers get more confused. Look for aggregation services to grow in importance, with Apple and Amazon taking the lead.

How Much Will Fans Spend on Sports Content? $39/Month: Deltatre

For two-thirds of sports fans, their devotion has a financial limit of $39 per month. Two-thirds refuse to pay more than that for content from their favorites teams.

AT&T Sells its 10% of Hulu Back, Valuing the Company at $15B

Three years ago, Time Warner bought a minority stake in the streaming service for $600 million. Yesterday, AT&T sold that minority position for $1.43 billion.

Disney+ Competes on Price, Could Have 75M Subscribers by 2024

Disney revealed several details on its long-awaited direct-to-consumer video streaming service, Disney+, which will go for $6.99 per month.

Pluto TV Signs Agreement for 700 Hours of BBC Programming

Ad-supported free video streaming service Pluto TV has signed a deal with BBC Studios to bring nearly 1,000 episodes of its programming to U.S. viewers.

Akamai Finds Widespread SVOD Credential Attacks From Hacking

Entertainment and gaming services are increasingly suffering from credential stuffing attacks, in which hackers attempt to gain access using stolen IDs.

U.S. Cord-Cutting Is Slowing Down as Fewer Do Without Cable

Here comes Warner Media, Apple, and Disney, giving viewers more OTT choices than ever. So why are many keeping their cable cord intact?

JW Player Now Makes Custom Apps for Leading OTT Services

Connected viewing in the living room is only going to get more popular. JW offers an app-creation system that creates customized apps in weeks.

Applicaster Takes $20M in Funding, Serves D2C Media Market

Applicaster runs a software-as-a-service platform called Zapp that lets content owners create and launch over-the-top D2C services and integrate media in third-party apps.

Interactive Connected TV Ads Lead to Dramatic Lift in Engagement

Connected TV had a strong 2018, as viewers warmed to the idea of streaming premium on-demand programming to the biggest screen in the house.

Sony and Chicken Soup Announce Crackle Plus, an AVOD Aggregator

Sony will contribute movies, TV shows, the brand, the audience, and even the back-end technology to the new company. But what it won't contribute is any more money.

Adobe Announces First-Party Ad Data Partnership With Roku

Advertisers will be able to target likely prospects at scale, buy OTT ads programmatically, and measure the results. The partnership could be a win for Adobe, Roku, and even the viewers.

Apple Pitches Revamped Apple TV as One-Stop Content Aggregator

Onboarding Amazon Prime and Hulu's subscriber base to Apple TV alone gives the service the potential to become largest single VOD platform in the U.S., while Apple TV+ will feature shows from Hollywood A-listers like Oprah Winfrey and Steven Spielberg.

Variety and Ease Most Important Qualities in a Streaming Service

While niche video services proliferate, viewers prefer offerings with a wide range of content—and few are interested in skinny bundles, reports Nielse.

The Average Household Spends $8 Per Month on Streaming Services

More cold water on the financial side of streaming video: The average household spends $8 per month on streaming services, and that number hasn't budged in three years.

Comcast Launches Xfinity Flex, a Low-Priced Streaming Service

For $5 per month, Xfinity customers get access to free ad-supported channels and the option to subscribe to others. Is this a good deal?

Mobile Video Frustrations Are on the Rise: 88% Report Issues

A report from Penthera shows that people expect instant start up and no buffering from mobile video. If they experience problems, most of them will leave.

The Average Video Streamer Has 3.4 Services and Pays $8.53 Each

A report from Vindicia and nScreenMedia shows people like having multiple streaming services and prefer low-cost options. Also, Amazon Channels has a strong following.

FreeWheel Media Offers Unified Solution for TV and OTT Ad Buying

Tearing down its internal silos, FreeWheel reorgs and rebrands, creating a streamlined way for video ad buyers to run campaigns on TV, OTT, or both.

DirecTV Now Simplifies Streaming Plans and Raises Prices

Consumers will like that it's easier to choose a plan—and that HBO is included—but might balk at paying more money for fewer channels.