OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Most Pay TV Operators Will Gain Subscribers and Revenue: Forecast

A report created by Digital TV Research finds that, for 505 operators in 135 countries, three-quarters will increase their subscribers between 2018 and 2024.

Amazon Rebrands Freedive as IMDb TV, Plans European Rollout

The ad-supported service will still be free, and new deals with Warner, Sony, and MGM are helping bolster its catalog with more recent blockbusters and catalog titles.

Gracenote Creates Video Popularity Score to Deepen Engagement

Automating the process of identifying hot shows, entertainment data company Gracenote today unveiled the Video Popularity Score.

VidAngel Gets Potential Death Blow With $62.4M Judgment

A jury hit VidAngel with a $62.4 million fine for violating Hollywood studio copyrights by creating unauthorized reproductions from DVDs.

Tru Optik Launches Ad-Targeting Product for Political Advertisers

With the presidential election already underway, audience intelligence company Tru Optik launched Political Data Cloud, letting pollical advertisers reach targeted viewers.

Comscore Sees Trouble for vMVPDs as Growth Slows and Prices Rise

Pure-play virtual MVPD services are growing, but at a dramatically slower rate than they were last year, a report on OTT viewing habits shows.

Ad-Tech Firm Simulmedia Takes $29M in Series E Funding Round

The funding will help Simulmedia prepare for what it forecasts as a season of strong growth.

OTT Revenue Growing By $17B This Year, Reaching $159B By 2024

Subscription services are the biggest piece of the pie, and have been since 2014. Between 2018 and 2024 SVOD revenues will climb by $51 billion.

Penthera Creates Dynamic Ad Solution for Downloaded Video

Downloaded movies and TV shows are currently ad-free, but they won't be for much longer if a new offering from Penthera catches on.

Global OTT Revenues to Grow to $72.8B U.S. by 2023: PwC Report

Streaming entertainment growth is increasing steadily in developed countries, but at a much more aggressive rate in less-developed areas.

Video Enhancements Take Center Stage at Apple WWDC Keynote

Apple announced a variety of releases today at its Worldwide Developers Conference, with video enhancements showing up multiple times.

Number of Global SVOD Subscriptions to Near 1B by 2024: Report

The total number of subscriptions will grow by 439M from 2018 to 2024—an 86% increase—reaching 947M. In 2019 alone, the number will increase by 119M.

Industry Promotes TVOD Market With Ultimate Movie Weekend

Move over Prime Day, because there's a new fake holiday on the calendar: On-demand movie sites have declared this the Ultimate Movie Weekend.

NBC Launches Free, Ad-Supported Streaming News Channel

In a bid to reach young cord-cutting consumers, NBC today launches NBC News Now, a free and ad-supported streaming service.

Broadband-Only Customers Use Twice the Data of Bundle Subscribers

As households cut the cord and stream more of their video entertainment, data use is growing at a fast rate. 4.2% of homes are dubbed "power users."

Netflix Rules in Customer Satisfaction Survey, Followed By Vue

The American Customer Satisfaction Index (ASCI) released its annual telecommunications report today, and Netflix achieved the highest scores of all video streaming services.

WarnerMedia Makes SVOD Case to Advertisers

With established content brands plus AT&T's reach and a new cross-platform marketplace, WarnerMedia hopes to win ad dollars for platform launch in early 2020

Disney Takes Full Control of Hulu

And then there was one: Comcast will sell its stake in Hulu to Disney within five years, but The Mouse assumes full operational control immediately.

TiVo Will Split Into Two Separate Companies to Maximize Value

One company will control the TV platform and the other TiVo's IP licensing. The separation should be complete in the first half of 2020.

Mood Matters When it Comes to Video Ad Performance: NewFronts '19

A study from the IAB shows that why people stream videos varies during the day, and the mood viewers are in impacts how receptive they are to ads.