-->
OTT TV > News

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Join us in person this November for Streaming Media West in Huntington Beach, CA. Register now to save $100 off your pass!

Google and Paramount at IBC 2022: Use Data for Personalization, Storytelling, and Customer Retention

Data is worth its weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalized content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week. 

Warner Bros. Discovery Talks Synergies, Scale, and Live in IBC Keynote

"We want to be whatever we wish to be in the content landscape," said Warner Bros. Discovery CIO Dave Duvall in a keynote at the IBC media and entertainment technology trade show in Amsterdam. "Our ambition is not limited by resource. Now it's about product market fit with our D2C business and scale is a big driver." 

Real-Time Streaming Business Value Report Launched

Report delves into ways to deliver, monetize real-time streaming

Discovery + HBO: Streaming App Merger Inevitable but Risky

As of summer 2023 for US customers, the two apps will be one consolidated service, with both an "ad-lite" and an ad-free version becoming available. A LatAm expansion follows, and the European market launch is in 2024. 

Vote in the 2022 Streaming Media Readers' Choice Awards

Voting is open until September 26 in 22 categories. Cast your vote today!

Nominate Now for the 2022 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the year's biggest innovation? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Comcast Urges Advertisers to Buy into FAST

In a report designed to focus advertiser attention on its own FAST service Xumo, Comcast finds that FAST penetration has more than doubled year-over-year. 

Netflix and Microsoft Team for Ads as Wider Consolidation Looms 

Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.  

SVODs Target Growth in Central and Eastern Europe

As more OTT services begin to look to the region as an expansion point, CEE's SVOD subscriber base is projected to grow over 60% from 2020 to 2022, primarily driven by Netflix. This strong growth is forecast to continue into the future, supported by the launch of new services including SkyShowtime and the steady improvement of broadband availability.

State of Streaming Spring 2022 Report Launches

New report expands on trends revealed during Streaming Media East 2022 Research Keynote

Pay TV Fighting Decline With OTT Offerings: PwC Report

While pay TV revenues are down overall, as cable companies step up as OTT aggregators. That's one of the notable findings in the new Global Entertainment & Media Outlook report from PwC.

Innovid Launches New Cross-Platform TV Measurement Service

InnovidXP is driven by more than one billion TV impressions daily and delivered to more than 95 million households, tied to an ad-serving footprint representing 88% of U.S. connected TV homes.

Research Brief Exposes File-Transfer Challenges and Opportunities

Legacy solutions don't address overall workflow complexities, especially in the face of partner growth, increased production scale, and disparate storage and workforce locations. This new survey-based research brief highlights the complexity of delivering and tracking file transfers, and provides insights into current industry trends.

Comcast Report Suggests Advertisers Spend Up To a Third of Their Budget on CTV

Advertisers are advised to use a combination of tactics to achieve their goals: Reach more potential buyers with traditional data-driven TV and then use addressable advertising as a tactic to reach those more likely to buy sooner.

Plex Introduces Discover, a "Google for Streaming TV"

In addition to its own library of free, on-demand movies and shows, Plex is now offering Discover and Universal Watchlist, which allow viewers to find content across streaming services and save it to their personal watchlist

Bitmovin Introduces Stream Lab, an Automated Streaming Testing Platform

Bitmovin's Stream Lab allows for easy testing of streaming experiences across multiple devices and platforms; will debut at NAB

NFTs Come To Connected TV

"What we've created isn't TikTok or YouTube, it's straight art," says Kevin McCarthy of StreamNFT, which just launched on the Roku Channel Store, bringing non-fungible tokens to your TV set.

Survey: Broadcast TV Is Here To Stay (For Now), But Convergence Is On the Way

As broadcasters, operators, and streaming services work to bring combined service offerings to consumers, they're looking for converged security and content protection solutions. Those are the key takeaways from the latest research from Streaming Media, Help Me Stream, and Intertrust ExpressPlay

Brightcove Acquires Wicket Labs

The acquisition will give customers greater insights into content and subscriber analytics

FuboTV Acquires Premier League Rights for Canada, Starting with 2022/2023 Season

FuboTV will carry all 380 Premier League matches each season through 2024/2025, as well as shoulder content.