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Live Streaming > Blog

Live streaming services are pushing the limits of online video and OTT, and live events are still the standards by which the success of the industry are judged. Look here for the latest news on live streaming trends, as well as how-to and technical articles on everything from live production to live linear channels.

Join us in person this November for Streaming Media West in Huntington Beach, CA. Register now to save $100 off your pass!

Amazon To Talk Thursday Night Football at Streaming Media West

Streaming Media West returns to Huntington Beach November 15-16, with Streaming Media University Workshops on November 14. Registration is open now.

Submit Your Nominations Now for the 2022 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by 11:59pm ET on August 1.

You Can Win The Streaming Wars! The Answer Is Interactivity

Streaming services are in a fragile state with decreasing profitability and subscription numbers. Exclusive content and bundling with other services certainly help differentiate, but the key to winning the streaming wars is keeping viewers engaged through interactive features to avoid churn and to further maximize revenue. To do this properly, the technology employed must be in real-time and in sync so everyone can engage at the same time. 

Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows

As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.

Monetization in the Streaming Era: Creating a Win-Win Relationship

While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings

5 Great Reasons to Attend Streaming Media East

Jan Ozer will lead workshops, presentations, and panels covering advanced codecs, gear for remote productions, WebRTC, low latency, and reducing bandwidth and storage costs at Streaming Media East in Boston May 23-25.

Webcasting, Videoconferencing, and FFmpeg in the Spotlight at Streaming Media East

Robert Reinhardt's workshops will cover the latest tips and tricks for using FFmpeg and managing inputs and outputs for videoconferencing, while presentations and panel discussions will look at taking your webcasting and event streaming efforts to the next level.

Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue

Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow

Scale Up to the Future of Live Streaming at Streaming Media East 2022

To help you manage the current and emerging challenges of live streaming at scale, Streaming Media East 2022-May 24-25, live and in-person-features a jam-packed Live Streaming at Scale track, including how-to's and best practices to make sure your live events go off without a hitch, whether your audience is in the thousands or the millions.

Peacock and Google TV to Forecast Future of Premium TV and the OTT Experience in Streaming Media East Morning Keynotes

Two can't-miss keynotes will map out streaming's future as it appears to companies poised to bring it to life: Peacock and Google TV.

Super Bowl Ads: Eccentricity and Local Advertising Can Make Spots Stand Out

The cost and sheer number of ad spots during the Super Bowl can make it difficult for brands to stand out in the crowd. Here's a look at what's worked, from Oreo cookies to Betty White.

Sustainability, Streaming, and the Data Attribution Challenge

"Sustainability" is perhaps the most important buzzword in the streaming industry, but most current efforts to define "green" or "net zero" streaming miss the target.

The Future of Distributed Live Video Production

The reliability, creativity, and cost-efficiency of remote, cloud and distributed production have been put to the test through the pandemic and shown outstanding results. This new menu of production capability has opened a whole range of opportunities for coverage of future live events.

How Edge Computing Will Revolutionize Live Video Streaming

Edge computing at the point of video origin allows industry players to continue innovating and pushing the boundaries of what's possible in live video streaming.

What Does It Mean To Be 'Better Than Broadcast?'

"Better than broadcast" has been much discussed among those in the business of providing broadcast and streaming media technologies. It is a call to action that asks how we can improve over the traditional expectation of how broadcast looks, feels and operates. It is a redefinition of what—or who—even qualifies themselves as a broadcaster anymore. It is an effort to get creative, easy-to-use, "broadcast-quality" tools in the hands of more creators.

The Streaming Industry's Stellar 2021 Opens the Door to an Even Better 2022

We'll see even more of the innovation—both technical and cultural—that we've seen over the past year, but temper your excitement with a healthy dose of skepticism about Web3.

Testing Wowza's Real-Time Streaming at Scale

Wowza's new ultra-low latency offering can deliver either an RTMP stream or a WebRTC stream, with WebRTC outperforming the legacy protocol

IBC: We've Been Apart for Too Long

The international focus of events like IBC generate a sense of excitement and a critical mass of activity that drives the whole industry forward. That momentum has been noticeably lacking in 2021, and it's time to get the ball rolling again.

How 5G Will Impact the Media Supply Chain

After a case of too much hype too early, 5G is having real impact on consumer experiences and, more importantly for the streaming media industry, video acquisition and delivery.

Enterprise Video Networks Need to Optimize for Increased IPTV Traffic

The use of enterprise video technology picked up significantly in the wake of COVID-19 and is projected to gain momentum through 2021 and beyond. That calls for more robust enterprise network infrastructure to support growing end-user demand for video applications, including IPTV content and digital signage.