Choice Matters: What Comes Next in the C-Band Clearing

The next phase of the C-band transition is about choice and execution. The FCC is defining the relocation and reimbursement options available to broadcasters and programmers, while satellite operators develop new Ku-band services and IP distribution providers are demonstrating how terrestrial delivery can support national scale with reliability that surpasses what C-Band once provided. What broadcasters need now is a practical plan that connects regulatory choices to operational reality.

SRT Over the Internet vs. SRT in the Cloud: Where the Operational Differences Begin

Both SRT and RIST address the same fundamental challenge: transporting high-quality live video reliably across unpredictable, best-effort networks. Because these protocols work so well, it is easy to assume that selecting SRT or RIST largely solves the problem. In reality, selecting the transport protocol is only the first step.

"Lightweight" Production Doesn't Mean Less: Why Hybrid IP Is the Destination, not a Detour

Broadcast is entering an era of resource discipline: every dollar of production capability must answer for its utilization. The industry assumes only two answers: spend more and stack equipment, or scale down to "good enough." We believe that the assumption that shifting to "lightweight" production means accepting trade-offs is false.

Enhancing the Fan Experience: How Interactivity Became the Locomotive of Sports Streaming

The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetization. As a result, it is reshaping how sports are produced, distributed, and consumed.

Changing the Game: Female Viewers, Gen Z Audiences, and the New Sports Era

Two key audiences driving sports' shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sports delivery. Understanding how these audiences watch sports, the challenges they encounter, and what they expect is now essential to the future growth of sports media.

Programmatic Advertising's Next Chapter: Selling the Moments That Matter in Live Sports

The next evolution of sports monetization isn't about selling more inventory. It's about pricing the moments that matter most.

Streaming’s Next Challenge Isn’t Video Quality, It’s Delivery Efficiency

Since streaming has become the dominant way audiences consume content, the next major constraint isn't the ability to create better video experiences, it's how to deliver those experiences effectively at scale.

World Cup: Argentina vs. Egypt—The Reigning Champion’s Comeback and Added-Time gift for Advertising

Yospace is collecting streaming and advertising data from 14 OTT rights-holders worldwide throughout the tournament, showing how in-match events shape streaming audiences and advertising opportunities. In this article, we're analyzing Argentina's 3-2 win against Egypt, with a stunning comeback perhaps only the reigning champions could secure.

Moving Beyond Cost-Cutting to Optimize Streaming TCO

Video services are under immense pressure to reduce costs and optimize Total Cost of Ownership (TCO). However, a tunnel vision focus on cost efficiency alone is a risky strategy for a number of reasons. If video services want to truly optimize TCO, they need to look much wider than solely focusing on cutting costs.

Live at Scale: The World Cup Exposed Advertising's Infrastructure Gap

With 104 matches, 48 teams, and three host countries, the 2026 World Cup would challenge any campaign plan. But this tournament poses even more structural complexity than ever before: for the first time, a single sporting event of this magnitude is simultaneously airing across broadcast television, multiple streaming services, smart TV homescreens, and social feeds, often within the same household, sometimes on the same couch. And most advertising infrastructure was not built for that.

What the Satellite-to-IP Transition Means for TV Advertising

The move toward managed IP distribution gives broadcasters an opportunity to rethink how linear channels are packaged, customized and monetized. While a measured transition away from satellite is the first priority, many forward-looking organizations are also planning for the commercial advantages that follow.

Reducing TCO for Streaming Services

Financial pressures felt over the last few years has led to a new set of challenges around total cost of ownership (TCO). Video services are now tasked with finding ways to reduce spending and increase revenue generation, all without increasing churn, and this has caused the age-old build versus buy debate to resurface.

The 6 Principles That Will Define the Future of Streaming Infrastructure

The current delivery environment is fragmented and dynamic. In this environment, the industry needs to shift its focus from trying to optimize a stable system to instead operate effectively within an unstable one. That requires a different architectural mindset built around six core principles.

Take the Director’s Seat with Multiview Streaming

Multiview opens the possibility to follow what matters most - whether that's tracking a long jumper through their run-up and jump or staying with a sprinter as they race for the finish line in medal-defining moment. 

Beyond Delivery: Why Streaming Success Is Defined by Customer Experience

QoE is no longer a technical KPI; it is a business-critical metric. Yet, despite its importance, many organizations still lack the tools and visibility needed to measure and optimize it effectively.

The Biggest Summer in Live Sports is Being Priced Like One Product

The richest live sports slate this market has ever seen is arriving at exactly the moment buyers have more evidence than ever to tell the properties apart. The ones who use it will own the second half of the tournament, and they will set a sharper standard for how live inventory earns its premium in the first place.

Beyond the Hype: Where MoQ Fits in Live Streaming

The conversation around Media over QUIC (MoQ) can sometimes move faster than the technology itself. There is strong momentum behind the initiative and encouraging technical demonstrations, but there is still a meaningful gap between early interoperability testing and operating a mature, large-scale production ecosystem. That is why it is important to approach MoQ pragmatically and understand both what it changes technically and where it realistically fits within existing streaming architectures.

Video Expectations Are Changing in Enterprise – It’s Now All About Value

According to AVIXA, global Pro AV revenue is forecast to reach $402 billion by 2030, driven not by broadcasters scaling up but by non-traditional verticals building video capabilities for the first time. The central question for every organization entering this space is the same: how do you deliver broadcast-quality output without broadcast-scale resources?

What the FIFA World Cup Tells Us About Reaching Sports Audiences Today

The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.

This World Cup, CTV Becomes the New Stadium

Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.