No Second Chances: Why Streaming Providers Should Embrace a Unified Observability Approach to Avoid Costly Site Failures

When millions tune in for live events, just seconds of downtime can have irreversible costs. Here's how providers can build resilience into their tech stack.

The Six Big Advertising Trends that Will Shape Live Streaming in 2026

Millions of people are abandoning linear for streaming, with live sports causing the biggest shift of all. As audiences embrace streaming, advertisers follow. Here are the six major trends that will define this new phase of streaming.

How Sports Betting Apps Are Gamifying the TV Sports Viewing Experience

Sports apps are having a ripple effect across connected TV. Features like interactive stats and polls are blurring the line between content and participation. Broadcasters and streamers are racing to keep up, building experiences that reward every tap, scroll, and cheer with data-driven connections. You could call it the FanDuel effect; I think of it as the gamification of live sports.

How L-Band Advertising is Unlocking Non-Intrusive Monetization in Streaming

Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle yet effective way, L-band ads offer a compelling solution for service providers seeking to balance monetization with viewer satisfaction.

Media Companies Show Signs of Technical Progress

After mostly "kicking AI tires" over the last 18 months, media executives are ready to commit and are looking for solutions that can help them find efficiencies, reduce manual work and automate some of the more labor-intensive processes that are causing a drag on their operation. The pivot towards realistic technological advancements signals that media companies are serious about adapting to the new reality of streaming, AI, and automation.

The Next Generation of Sports Fans Isn’t Where You Think They Are

Live sports remain one of the biggest draws in TV advertising as both TV and the sports fan evolve. We've reached a point where the next generation of sports fans may not even align with the image of the traditional cord cutter or streaming viewer when it comes to engaging with their teams. In fact, they may not even watch the games in full. These passionate fans are engaging with the content and conversation that happens around sports, and this shifting dynamic means advertisers need new strategies for reaching this audience. 

Anatomy of a Low-Latency Origin Service

At the core of every streaming workflow is the origin server—the system that receives encoded video segments and playlist files from an encoder and makes them available to the distribution network. The origin acts as the authoritative source for the stream, ensuring that each request from a video player, whether for the latest HLS segment or an updated manifest, is served with accuracy and speed. Its performance directly impacts startup latency, playback stability, and the ability of a stream to scale to millions of concurrent viewers.

How AI is Transforming Content Discovery in Streaming

With AI and machine learning, computer vision, and natural-language processing, AI can analyze video at the frame level, identifying faces, logos, scenes, emotional tone, and spoken keywords. The result is metadata that's deeper, more dynamic, and far more actionable. For streaming providers, it's not just about fixing a bottleneck but about turning discovery into a competitive advantage.

The Next Evolution in Streaming Depends on Distribution

In the modern streaming ecosystem, the content owner often must now deliver the content to numerous streaming platforms while modifying the content in each case to meet the tangled web of unique needs associated with distributing their content on each streaming platform. 

Beyond Bottlenecks: Modernizing File Workflows for Sports Broadcasting

Behind every real-time sports highlight is a complex web of file movement infrastructure, and increasingly, that infrastructure is cracking under pressure. As sports production teams grow more distributed and timelines shrink from hours to minutes to seconds, legacy file transfer systems are becoming a silent liability. It's time to address the root cause and embrace a new model for how media moves in the modern broadcast environment.

Intuit Dome Is Just Fan Engagement, and That Means More Than You Think

With the rise of live events, redesigning for a better connection is the key to success. Some may say it's just about fan engagement. And they're right, but it's also much more than that: it's about creating unforgettable experiences that no one will want to miss.

REMI Broadcast Workflows: The New Pillar of Live Broadcasting

In recent years — particularly following the pandemic — new methods of television production had to be adopted. Initially, technology would typically evolve in response to cost optimization needs or equipment obsolescence, as is common in the electronics industry. However, during the pandemic and beyond, many of these methods rapidly evolved and became permanent fixtures. In this article, I want to focus specifically on the rise of remote broadcast productions using the REMI (Remote Integration) model.

Smarter Streaming with DVB-NIP

Service provision in areas with poor or unreliable connectivity remains a major challenge for the industry. Additionally, many areas of the world remain unserved by terrestrial broadband for a variety of reasons, and so broadcasters and video providers are also challenged with how to reach these untapped markets where audiences are currently unserviceable. DVB Native-IP, or DVB-NIP as it's also known, is a new standard developed by the Digital Video Broadcasting Project (DVB) to help the industry address these very challenges.

Why Smarter Production Will Power Niche Sports Streaming Growth — and Higher Rights Value

Today's rights buyers prefer high-quality content that can be tailored for multiple platforms and devices. Leagues looking for competitive differentiation should prioritize flexibility in how audiences can consume their content, enabling rights buyers to leverage that product in multiple ways to drive maximum ROI. Smarter production technology makes that flexibility much easier to achieve for fast-growing organizations.

From Dish to Digital: How Standards and Smart Protocols Are Powering IP distribution

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained satellite models toward smarter, agile, software-defined workflows built on interoperable standards.

Dynamic HDR and the Future of Visual Differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Live Sports Aren’t Just for Legacy Brands Anymore

It's never been easier for brands of all sizes to reach highly engaged audiences through live sports. Here's why it's a game-changer for brands looking to show up on game day, no matter the size of their budget.

Why Speed is Reshaping Sports Media Economics

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, apps, and OTT platforms to complement multi-screen viewing habits.

No Weak Links: Security for Streaming and Remote Production

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security checks. Software-defined architectures and IP connectivity turns this model on its head, with creation, processing and control sited where you need it as a business, not where the hardware tells you.

Three Emerging Forces That Will Reshape the Content Delivery Space

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all friction. Several emerging technologies and standards are poised to meaningfully improve Quality of Experience (QoE)—not just in a piecemeal way, but across the entire delivery path. Here's a closer look at three forces that will reshape the future of content delivery.