Feeling Woozy? Why Immersive Live Sports Might Be Hard To Stomach, and What Can Be Done About It

Ivo Ivanov of DE-SIX discusses the immersive, multisensory experiences that are changing how people watch sports. However, he discusses studies that have found that 30% - 80% of users have experienced mild to severe short-term side effects of wearing immersive technologies. While immersive streaming might represent the future format for live sports, with an estimated CAGR of 24.64% from 2024 to 2031 to reach $133bn, issues such as poor internet connectivity could derail that growth and stop immersive sports in its tracks.

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

The streaming business is more competitive than ever. Amid a proliferation of content and viewing devices, battling for consumer attention is tough. Keeping it is even harder. In a market where profitability and engagement are key, real-time interactivity has emerged as a streaming powerplay that can turn passive viewers into active participants and revenue game-changers. But here's the issue: the cost barriers associated with delivering high-quality video are preventing many emerging streaming companies from experimenting with interactivity. Hunter Hillman of Livepeer Studio discusses ways providers can sidestep these barriers to unlock real-time interactivity.

The Complexities of Sports Streaming Requires Continuous Testing

Adrian Garcia of Applause writes about how the intersection of streaming, sports, and gambling has created a dynamic and rapidly evolving landscape. As streaming technology improves and sports betting becomes more accessible, testing and integration of these elements is needed to transform how seamlessly fans enjoy sports and gambling.

At NAB, Content Will be at the Mercy of Connectivity

As broadcasters and content providers head to next week's NAB conference in Las Vegas, a quiet transformation is unfolding within the world of content and, more specifically, content delivery. It isn't just content evolving, but how it is consumed and delivered. That's why connectivity is a major theme at this year's event.

Singing in the Digital Subway: How Livestreaming Bridges Our Need for Connection

After human connection hit an all-time low in 2020, people flocked to online platforms like Twitch to fill the sudden void we were suddenly and collectively experiencing. Streaming quickly grew to accommodate passions of all kind, from gaming to cooking to sports and beyond. Lux Narayan, Co-Founder and CEO at StreamAlive, outlines the specific ways that streaming stands to benefit from a conversational atmosphere and offers actionable ways that streamers can implement these interactions to connect with their audience.

Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

Beat the Clock: Live Sports Streaming at Scale

To succeed in streaming sports at scale, streamers must commit to delivering the best video quality and reliable and advanced experiences, all while cracking down on piracy. Simon Brydon of Synamedia breaks down exactly how to get all bases covered in sports streaming.

The Rise of the Ad Tier: How Streaming Business Models Determine the Content We Watch

In the pursuit of catalyzing profit, large video streaming companies have been radically altering their approach to growing top-line revenue and curtailing costs for some time now, be it through layoffs, password-sharing crackdowns, licensing of catalog content to rival streamers, and, notably, the introduction of advertising tiers.

Is the Future of Music Events Hybrid?

Richard Evans, Senior Content Producer at Vizrt, discusses the future of music events and the ways that live events, including major festivals such as South by Southwest (SXSW) are considering the digital experience more than ever.

The (R)evolution Will Be Streamed: Shoppable TV in Our Living Rooms

Max Heiderscheid of UIC Digital writes about the opportunities that shoppable TV brings and what challenges lie ahead in weaving together the fabrics of content and commerce within the sanctity of our living rooms.

Navigating the Cloud Transition: Tailored Strategies for Broadcasters in the Digital Age

The broadcast industry has identified the benefits of cloud technology, including its adaptability and versatility. Cloud technologies facilitate remote production and streamline workflows. However, this shift may come with an adjustment period and a myriad of other challenges, which broadcasters today are still overcoming.

What’s Next for AI Dubbing in the Media Industry?

Anton Dvorkovich, CEO and Founder of Dubformer, writes about how AI dubbing is poised to dramatically transform the broadcast media industry as recently developed solutions are set to be widely implemented. 

The Future of Sports Viewing: Free Agent Fans

Matt Del Percio of Altman Solon discusses their 2023 Global Sports Survey, highlighting the current fragmentation of the streaming sports media landscape that has allowed sports fans to be "free agents" who pick and choose services to pay for and why broadcasters must now rethink their monetization models.

Fan-Focused Future: Hyper-Personalization is Elevating Sports Streaming Experiences

Allan Nicholson at Harmonic discusses the challenges and significance of personalization in live sports streaming today, and he outlines innovative personalization strategies, emphasizing the critical role of advertising technology in personalization with a focus on targeted ads that enhance monetization opportunities.

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, especially for live sports broadcasting.

What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences

Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.

As Netflix Makes Its Gaming Play, Can It Avoid Alienating Users?

Netflix, which can trace its roots back to a DVD-by-mail rental business model, has mostly blazed its own trail through what was - and in some ways still is - the undiscovered territory that is the streaming video market. But how will Netflix do with its recent move into the gaming space? Aaron Jacobson of Zollpa Games explores the implications for the mega streamer.

How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV

Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.

Post-Game Strategies to Help Brands Win the Super Bowl

In just a few months, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.