Reading a Codec Patent Claim Against Your Own Streaming Stack

What a claim chart needs from your encoder, packager and player before anyone can call it infringement

Choice Matters: What Comes Next in the C-Band Clearing

The next phase of the C-band transition is about choice and execution. The FCC is defining the relocation and reimbursement options available to broadcasters and programmers, while satellite operators develop new Ku-band services and IP distribution providers are demonstrating how terrestrial delivery can support national scale with reliability that surpasses what C-Band once provided. What broadcasters need now is a practical plan that connects regulatory choices to operational reality.

Building a Browser Multiview with Media over QUIC

Quicly turns live contribution feeds into a viewer-controlled multiview that teams can embed as one iframe. It manages media preparation, per-angle publishing, readiness, recovery, diagnostics, and the browser experience as one product. Existing encoders stay useful, Cloudflare provides distribution, and viewers get immediate control without a server-rendered composite.

What the Satellite-to-IP Transition Means for TV Advertising

The move toward managed IP distribution gives broadcasters an opportunity to rethink how linear channels are packaged, customized and monetized. While a measured transition away from satellite is the first priority, many forward-looking organizations are also planning for the commercial advantages that follow.

Take the Director’s Seat with Multiview Streaming

Multiview opens the possibility to follow what matters most - whether that's tracking a long jumper through their run-up and jump or staying with a sprinter as they race for the finish line in medal-defining moment. 

Beyond the Hype: Where MoQ Fits in Live Streaming

The conversation around Media over QUIC (MoQ) can sometimes move faster than the technology itself. There is strong momentum behind the initiative and encouraging technical demonstrations, but there is still a meaningful gap between early interoperability testing and operating a mature, large-scale production ecosystem. That is why it is important to approach MoQ pragmatically and understand both what it changes technically and where it realistically fits within existing streaming architectures.

Audio and Video Have Improved Dramatically, So Why Don’t We Feel Present?

For many years, sharper images and clearer sound were treated as largely independent challenges, each optimized in isolation. The result often looks impressive but can still feel incomplete. Presence is not delivered by resolution or clarity alone. It emerges when depth, motion, timing, and sound work together, as they do in the physical world.  

Ad Measurement: The Key to Maximizing OTT Ad Revenue

Measurement is the foundation of trust in the ad-funded streaming economy. Advertisers seek transparency, publishers rely on predictable revenue, and platforms want efficiency. None of these goals can be reached solely through ad insertion. Measurement, especially as new standards aim to simplify how engagement is captured across devices, is central to sustainable monetization.

How L-Band Advertising is Unlocking Non-Intrusive Monetization in Streaming

Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle yet effective way, L-band ads offer a compelling solution for service providers seeking to balance monetization with viewer satisfaction.

Anatomy of a Low-Latency Origin Service

At the core of every streaming workflow is the origin server—the system that receives encoded video segments and playlist files from an encoder and makes them available to the distribution network. The origin acts as the authoritative source for the stream, ensuring that each request from a video player, whether for the latest HLS segment or an updated manifest, is served with accuracy and speed. Its performance directly impacts startup latency, playback stability, and the ability of a stream to scale to millions of concurrent viewers.

Going All-In on Audio-Over-IP: How We Future-Proofed kronehit’s Broadcast Network

Running Austria's largest private radio station means living with the expectation of perfection. Every day, nearly a million listeners count on kronehit to deliver their soundtrack, whether via FM, DAB+, or digital streams. For us, "dead air" isn't just a technical term; it's a scenario we simply cannot afford. Our reputation and our audience's trust depend on seamless, round-the-clock operation. This is the story of why we took the leap to IP-based infrastructure, how we executed the migration without a single second of downtime, and what we learned along the way.

From Dish to Digital: How Standards and Smart Protocols Are Powering IP distribution

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained satellite models toward smarter, agile, software-defined workflows built on interoperable standards.

Dynamic HDR and the Future of Visual Differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Why SRT Is Powering the Next Generation of Streaming Workflows

Designed to transmit encrypted, low-latency video over the public internet, SRT enables broadcasters to replace legacy distribution models with more cost-effective and flexible IP workflows. Whether deployed in contribution, remote production or distribution, SRT is increasingly at the heart of how live media is delivered.

Beyond Broadcast: How Streaming is Reinventing the Live Sports Experience

Success today isn't defined by simple reliability. It's about delivering live sports at broadcast-level speed, enhancing it with personalized viewing options, and orchestrating a broader digital ecosystem that keeps fans connected before, during, and after the game. Streaming isn't a replacement for TV - it's a complete redefinition of what sports media can be.

Adopting IPv6 Will Improve CTV Advertising

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't any business pressure to switch over to it. With advertisers looking for more precision, now is the right time to make the switch. TrueData's VP of products David Berman explains why IPv6 is a meaningful improvement and what it can do for the advertising industry.

Challenges of New Encoding Scenarios: Reflections on Measuring Perceived Quality

While VMAF has been a valuable tool for assessing video quality, its limitations highlight the need for complementary metrics or the development of new assessment methods. These new metrics should address VMAF's shortcomings, especially in the context of modern video encoding scenarios that incorporate AI and other advanced techniques. For the best outcomes, a combination of VMAF and other metrics, both full-reference and no-reference, might be necessary to achieve a comprehensive and accurate assessment of video quality in various applications.

Why Pay for What You Don’t Use? The Argument for Composable Storage Solutions

Sean Lee, CEO of OpenDrives, discusses the critical ways the storage industry solutions and models must transform in order to add value for today's businesses. Today, high performance, efficiency, and scalability are required to remain competitive—all while managing ever-tightening budgets with larger monetization expectations.

The Quest for Greater Efficiency in Video Processing

Viewer demand for high-quality 4K video content has skyrocketed, and there is an expectation that 8K video will also surge in the coming years. However, with increased resolution comes much larger file sizes, which is challenging for media providers because of the increased storage and processing power needed. Naturally, media companies are seeking ways to process video more efficiently. Frank Schönberger of MainConcept explores how content providers and video services leverage technological developments in video compression and AI to improve efficiency at every stage of the broadcast workflow, from the point of capture to delivery to the end user.

Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.