Netflix's Movie Library Is Kind of Terrible, But Does It Matter?
Today, Netflix got its first Oscar nomination for Best Picture. That doesn't change the fact that its movie library is shrinking—and often bad.
6 Ways Influencer Marketing Can Go Wrong, With Examples!
Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.
Make Those Dollars: How Online Video Stars Pay the Bills
YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.
Why Publishers Chase the Teen Video Market and Lose Every Time
The biggest online publishers have created video platforms for tweens and teens, then watched them fold one-by-one. Here's what they still don't get.
Publishers Learn NewFronts Equation: Content + Scale = Impossible
Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.
Netflix Uses Data to Drive Creativity, and It Terrifies Hollywood
The leading SVOD has become the first global network, and detractors accuse it of making creative decisions based on algorithms. It doesn't, but here's the real reason it's winning.
Popular Skinny Bundles Still Aren't Catering to Cord Cutters
Skinny bundles have made a lot of improvements in a short time, but until they can detail exactly what live sports they carry they aren't replacements for pay TV.
Active Shooters: When a Closer Look Gets Far Too Close
Snapchat videos expire after 24 hours, but the images they show can remain burned into viewers' memories for far longer.
Breaking Windows: It's Time to Change the Movie Release System
The current windowed release system is slow to put premium movies online. Hollywood is prioritizing its short-term profits, but could hurt itself in the long run.
So Many Decisions! The Future of Streaming TV Is Nettlesome
Some people are never happy. U.S. viewers now have scores of premium streaming options at their fingertips, but a few see those choices as a problem.
The Great Winnowing: How OTT Will Crush Unloved Pay TV Networks
In pay TV packages, there's a small group of A-list channels and a much larger group of B-list channels. But in the skinny bundle world, no one has time for B-list.
Online Video Publishers Take a Hard Pivot at 2017 Newfronts
This year's newfront presentations marked a shift in thinking by online video publishers. They're not going to create series that win against Netflix, so they'd better focus on what works.
Streaming for Good: Online Video Companies Are Feeling Charitable
Many companies in the online video industry put their money and their employees to good use, actively supporting causes they care about. Here's an overview of how they give back.
The Many Generation Z Video Services Are Due for a Shakeup
There's a lot of original online video being created for young viewers. It's hard for the players to stand apart when they all look the same.
What the Kids Are Watching: The World of Tween Live Streaming
Personality-driven live streaming apps have become a huge trend for tweens and teens, but people over 30 don't know anything about them.