Q&A: Globo Director of Product & Engineering Igor Maciel Macaubas Talks Content Delivery, Discovery, and Build vs. Buy

In this wide-ranging conversation with Globo Director of Product & Engineering for Digital Products Igor Maciel Macaubas, we discussed Grupo Globo digital products that deliver content at scale monthly to 90 million unique Brazilian viewers.

How the Gen Z Playbook Is Reshaping Next-Gen Sports Streaming

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including building interactive experiences, emphasizing player-centric fandom, and embracing gaming and social media-based fan communities.

Producing Seamless Multi-Lingual Live Streams: A Practical Guide for Independent Producers

In this article, I'll walk you through a practical workflow for producing multilingual live streams with real-time translation—a solution that's often simpler than managing a complex hybrid event.

Review: YoloLiv YoloBox Extreme

YoloBox, an Android-based tablet with live production software and hardware-based connectivity, marries the capabilities of software, the I/O of hardware, and the portability of a tablet. The all-in-one tablet-based streaming solution market also has entries from Magewell (Director and Director One) and Cinetreak. YoloLiv is not only the pioneer in this segment; it also offers the most diverse solutions, from the single-input Mini to the new device I'll be looking at here, the eight-input Extreme.

What Engages Younger Gamers and Sports Fans and How to Measure It

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and more social platforms, it becomes harder and harder to measure. iGaming, by contrast, is uniquely measurable. What can leagues learn from sim racing and other gaming platforms that integrate with live sports action when it comes to measurement, and are gaming levels of measurement really attainable? Hub Entertainment Research's Jon Giegengack, WTFast's Darcy Lorincz, and the NBA's Michelle Auguste discuss the opportunities and challenges of increasing and tracking diversified fan engagement from sports to esports in this clip from May's Streaming Media Connect.

Q&A: Google's Shalini Govil-Pai Talks the Future of Android TV

In this interview with Streaming Media's Nadine Krefetz, Google VP & General Manager Shalini Govil-Pai discusses ongoing developments at Google TV, the state and future of streaming, and the growing impact of AI on streaming recommendations, user experiences, and monetization.

The Smart Set: OEMs, OS Wars, and the New CTV Playing Field

How are the OEM and OS battles changing the way TV is marketed and distributed, from live linear to FAST, AVOD, and all other forms of free streaming? Are we heading toward a closed society in terms of CTV, as the worldwide competition for control of TV interfaces continues and dominant OEMs consolidate their power as content gatekeepers? In this article, several leading industry figures weigh in on these questions, offer insight about what is at stake for providers and users, and discuss the current CTV landscape.

REMI Production with LiveU LU800-PRO4 and LiveU Studio

This article will highlight the features of LiveU's LU800-PRO mobile unit and how it can be used for REMI lightweight production, webcasting, online interviews, and multi-camera streaming productions. You'll learn how to get up and running with the LU800-PRO and how to use it for production with LiveU Studio 2.0. You'll also learn how to create channels, add media and live-streaming inputs, and configure multicam streams.

Software Decoding and the Future of Mobile Video

If you'll be encoding with SVT-AV1 or VVC, in this article you'll learn a bit about how to optimize your encodes, particularly the trade-offs that pre­sets deliver, and how many logical processors to use. With SVT-AV1, I also explore the qual­ity and playback efficiency of the fast decode option, although I didn't find much to show for it. You can also peruse the FFmpeg command strings used for all encodes.

The 2025 Streaming Media All-Stars

After a 12-year hiatus, Streaming Media is bringing back the Streaming Media All-Stars for 2025 to pay tribute to a select group of key technology innovators who are driving and disrupting the streaming industry.

The State of OTT and CTV Monetization 2025

Conversation about monetization is so nuanced that after a decade of writing on this topic, I am still looking for meaning where there may be little to find. Essentially, what I've come to understand is that ad­vertising is like the stock market: Certain aspects of advertising deals are not transparent now and may never become fully transparent. What is clear, ac­cording to research from Statista, is that 64% of rev­enue growth in the U.S. in OTT is coming from ad­vertising.

The State of Generative AI 2025

Can generative AI (gen AI) rip things apart and then try to glue it all back together with more insight, more intelligence, more efficiency, and more value? It really depends on what the application is. Within the video workflow, some tasks are good matches for using gen AI, and others aren't.

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Old Hollywood got Wall Street's memo: "Do whatever it takes to do what Netflix is do­ing." And finally, the studios have begun making money from streaming. With the exception of NBCUniversal, the biggest leg­acy media companies all reported a profit from their direct-to-consumer (DTC) businesses in Q3 2024. They got there by variously writing down or shedding ca­ble assets, slashing jobs, hiking prices, policing pass­word-sharing, improving bundled offerings, and put­ting the full focus of their business strategy into online.

Buyers' Guide: Hardware Transcoders

Although software transcoding is accept­able for transcoding most VOD streams and even low-volume live programming, most high-volume live applications need hardware for efficient transcoding, both to save you money and to save the planet. This buyers' guide will cover: What hardware transcoders are, what you need to bring to the table to identify the best hardware transcoder, factors to consider when choosing one, choosing a hardware transcoder for cloud workflows, and choosing a hardware transcoder for on-prem workflows.

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

All-in-One (AIO) Production Tablet Live-Streaming Devices

This article focuses on AIO tablets for live production and streaming—devices so little that you really can put the smallest of them in your back pocket. The larger ones will travel well in a jacket pocket. The only thing they don't include is the cameras.

The State of Live Sports Streaming 2025

The sports media sector continues to undergo rapid change, with streaming aggregators attempting to reconsolidate for greater ef­ficiency but still falling short of traditional broadcast models in reach and revenue.

Streamticker: The Biggest Streaming Mergers and Acquisitions of 2024

The 2024 edition of Streamticker, recapping the streaming industry's most momentous mergers and acquisitions of 2023, kicked off with Disney's gobbling up the last extant portions of Hulu, as Comcast ceded its re­maining 33% stake. But if the late-2023 deal marked only the quiet conclusion of an already-silent part­nership, the much noisier news of Jan. 6, 2025, found Disney absorbing sports-centric streamer Fubo and merging it with Hulu Live + TV. Here we'll review this and other done (or more nearly done) M&A deals that reshuffled the stream­ing industry in 2024.

The State of Streaming Sustainability 2025

In this article, I'm going to look at a few of the un­derlying issues facing the industry when it comes to sustainability, starting with one of the biggest pow­er consumption challenges of our generation: the explosion in data center growth.

Buyers' Guide: Third-Party Commercial Streaming Codecs

For some streamers, open-source solutions meet all their needs. For others, commercial codecs deliver efficiency and optimizations that justify the cost. This article explores the factors that influence those decisions.