Video Quality > Featured Articles

Viewers demand that OTT and online video give them the same quality as broadcast, or at least as close as possible, and savvy content owners are using the wealth of data generated by video to constantly improve the viewer experience and their bottom line. Check here for news, research, and analysis into video quality metrics, quality of service (QoS), quality of experience (QoE), video analytics, and video data.

Hulu Highlights Focus Areas for the Coming Year: Streaming Media East 2019

The future of television is here, Hulu declared. To help it scale up from 28 million subscribers today to 60 million in the future, the company is focusing on three key areas.

NAB 2019: NPAW Talks Analytics and Quality of Engagement

At NAB, NPAW showed off its new smart ads service, which not only measures whether or not an ad is delivered but looks at its streaming quality and how it impacts overall viewer engagement.

Buyers' Guide to Video Quality Metrics

Video quality measurement is more crucial than ever. In this buyers' guide, we'll identify the most commonly used metrics and discuss tools that deploy them.

Best Practices For Premium Video Streaming, Part 5: Performance Testing

Advances in monitoring and analytics anchor superior OTT user experiences. Here's a road map for pre-event testing that will ensure high-quality performance across the board.