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OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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How to Leverage Ad Tech Innovations

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming

The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.

Is Free Ad-Supported TV (FAST) the Future?

FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.

The Streaming Toolbox: Tedial, Frequency Studio, Mlytics

The set of tools I'll explore in this article will help you orchestrate workflows, create FAST broadcasts, and do multi-CDN worldwide live streaming management. Using all of these tools, you could get your own channel up and running and deliver it everywhere—even in China. These set of tools were demo'd for me. In order for me to test an application, vendors need to provide dummy data, and not everyone can make it available within our editorial timeframe.

Streamticker 2022: The Biggest Streaming Mergers and Acquisitions from Last Year

2021 was a heck of a year for streaming industry mergers and acquisitions, and there's no sign of them slowing down. Here are the deals that set the stage for 2022.

The State of OTT 2022

If the story of 2020 and 2021 was largely of pandemic-propelled streamer growth, then 2022 and beyond is shaping up to be a period in which the industry has to adapt to a more complex ecosystem.

The State of Live Streaming 2022

There is little doubt that an accelerated switch to streaming is underway —in the sports world especially—and that this is probably happening more rapidly in the U.S. than in any other market.

ATSC 3.0: NextGen TV Has Finally Arrived

Bringing together the best of OTT and the best of OTA, ATSC 3.0 is finally available out in the wild. Here's why you should care.

The Building Blocks of the Metaverse

The most important aspects of the entire metaverse project are the interchange standards and the tools, protocols, formats, and services that enable persistent and ubiquitous virtual simulations. Without them, there will be no metaverse.

Making Money From Streaming Video: You Might Be Doing It Wrong

The lean-back era is long gone, and if you're not engaging your audience, you're not building your business. Read on to see experts from Struum, Cinedigm, KweliTV, and VidCon have to say about new approaches to growing audiences and generating revenue.

The Complete Guide to Closed Captions

Closed captioning is legally required for some video, but it's the right thing to do for all video. Beyond the ethical and accessibility considerations, it engages more viewers and makes smart business sense. Here's all you need to know about captioning today.

The 2021 Streaming Media Readers' Choice Award Winners

New entrants join old standbys in our annual survey of readers' preferred technical solutions

The Streaming Media 50: The Most Important Companies in Online Video Tech

Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...

OTT Beyond Borders: Reaching Global Audiences

Expanding into new territories is fraught, but experts from Disney, DistroTV, and BritBox have found a way. Here are their insights into what OTT platforms need to do to make it work.

The 2021 Streaming Media Readers' Choice Awards Finalists

Nearly 2,000 readers voted in 22 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

Welcome to the Ad Tech Jungle

Advertising technology is scary. Here are a few solutions—for ad fill, multicast distribution, monitoring, contextual ad insertion, analytics, demand-side, and supply side—to help you make it out alive

How to Build Enhanced Sports and Esports Streaming Experiences

Even as fans return to the stands, savvy sports streamers realize that home viewers want more than just a game feed and player stats. FOX Sports, Cheesehead TV, and the Fan-Controlled Football League are pushing the envelope.

Why Should Broadcasters Make the Switch to the Cloud?

Broadcasting has been behind streaming in its embrace of the cloud, but the rewards of making the switch can be significant. We talk to executives from American Public Television, WarnerMedia, Paramount+, and Streaming Global to get their take on why you should make the change if you haven't already.

The Streaming Toolbox: GrayMeta Iris Anywhere, Vimond VIA Live, and StreamClick

The latest installment of the Streaming Toolbox looks at a remote production tool for creating interactive content, a scheduling tool for delivering live and live linear programming, and a collaborative quality-control (QC) tool for source file analysis.

Take the Content and Revenue Protection Trends 2021 Survey

Share your insights on how DRM and piracy affects you personally and professionally, and enter for the chance to win a $500 Amazon gift card.