OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

How Hulu Attracts Sports Fans to Build a Loyal Audience

Many pay TV customers don't believe they can get all the live sports they're used to from an OTT service. Hulu works with top sports talent to get its message out.

Streaming Sites Crunch the Numbers on Interactive Video

Creating an interactive online experience, such as Netflix's Black Mirror: Bandersnatch, takes a lot of extra footage and budget. Viewers like it so far, but do the economics add up?

SME '19: Tim Siglin Recaps Highlights of Streaming Media East

Tim Siglin of Streaming Media and Help Me! Stream hits the high points of two days of interviews and industry trends from Streaming Media East 2019.

SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion

Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.

SME '19: IBM Watson's Scott Grizzle Talks Live Captioning and the Rise of IP Video

Streaming Media's Tim Siglin interviews IBM Watson Media & Weather Senior Solutions Manager Scott Grizzle at Streaming Media East 2019.

SME '19: BritBox' Soumya Sriraman Talks OTT Targeting and Engagement

Streaming Media's Tim Siglin interviews Soumya Sriraman and Efe Akbulut of BritBox at Streaming Media East 2019.

Cheddar Succeeds With Innovation and eSports: Streaming Media East 2019

In the post-cable era, where does a youth-oriented news company go to connect with an audience? Wherever those viewers already are, says Cheddar.

Hulu Highlights Focus Areas for the Coming Year: Streaming Media East 2019

The future of television is here, Hulu declared. To help it scale up from 28 million subscribers today to 60 million in the future, the company is focusing on three key areas.

The State of Live Video 2019

From the big games to corporate events, live video remains the cutting edge of streaming video. Will 2019 be the year that many decide to cut the cord and stream their live channels?

WarnerMedia Builds a Better Streaming App for its Upcoming OTT Service

The company is listening to what consumers want in order to differentiate its offering. By asking questions and learning about pain points, it hopes to gain an advantage.

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.

The State of the OTT Market 2019

Where do the video-on-demand, live linear, and live event markets stand now? And what's coming next, as streaming media delivery enters its third decade?

The State of Media and Entertainment 2019

Peak TV has peaked. Well, that didn't take long. We now have more of a good thing than we ever wanted—and more is on the way. Just how long can this last?

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Tomorrow's Channel-as-a-Service Solutions Will Work in Minutes

If they're going to seize the moment and monetize all their available assets, content owners need to be able to create video channels in minutes, and those channels need to be highly robust.

How an Evolving Pay TV Infrastructure Can Coexist With OTT

The future belongs to blended servcies. Creating an IP transformation that relies on multicast-assisted ABR streaming is a potential key to quality improvements and cost savings.

Limelight Answers 5 Questions About Super Bowl LVIII. Yes, LVIII

8K football is coming, streamed with sub-second latency. Fans will bet on a variety of small outcomes as they watch, such as how long the National Anthem will last. Limelight gazes into its crystal ball to predict what the 2024 Super Bowl will look like.

MWC 19: Liberty Media Calls 5G a Pipe Dream Turned Bad Dream

5G's massive cost outlay is a concern for mobile operators, while Liberty Media's boss says increases in broadband speeds will feed a growing demand for content.

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.

Better Video Recommendations Require AI and the Smart Use of Data

The CTO of Penthera explains how to push the envelope with deep personalization, using content discovery to empower the streaming video user experience.