WarnerMedia Builds a Better Streaming App for its Upcoming OTT Service
The company is listening to what consumers want in order to differentiate its offering. By asking questions and learning about pain points, it hopes to gain an advantage.
For CBS, Tentpole Shows and Intense Testing Lead to D2C Success
Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.
The State of the OTT Market 2019
Where do the video-on-demand, live linear, and live event markets stand now? And what's coming next, as streaming media delivery enters its third decade?
The State of Media and Entertainment 2019
Peak TV has peaked. Well, that didn't take long. We now have more of a good thing than we ever wanted—and more is on the way. Just how long can this last?
Project OAR Fights Fragmentation in Connected TV Advertising
NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.
Tomorrow's Channel-as-a-Service Solutions Will Work in Minutes
If they're going to seize the moment and monetize all their available assets, content owners need to be able to create video channels in minutes, and those channels need to be highly robust.
How an Evolving Pay TV Infrastructure Can Coexist With OTT
The future belongs to blended servcies. Creating an IP transformation that relies on multicast-assisted ABR streaming is a potential key to quality improvements and cost savings.
Limelight Answers 5 Questions About Super Bowl LVIII. Yes, LVIII
8K football is coming, streamed with sub-second latency. Fans will bet on a variety of small outcomes as they watch, such as how long the National Anthem will last. Limelight gazes into its crystal ball to predict what the 2024 Super Bowl will look like.
MWC 19: Liberty Media Calls 5G a Pipe Dream Turned Bad Dream
5G's massive cost outlay is a concern for mobile operators, while Liberty Media's boss says increases in broadband speeds will feed a growing demand for content.
Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup
The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.
Better Video Recommendations Require AI and the Smart Use of Data
The CTO of Penthera explains how to push the envelope with deep personalization, using content discovery to empower the streaming video user experience.
ATSC 3.0 and the Future of Broadcast Television: OTA Meets OTT
A new television standard, expected to debut in live broadcasts by 2020, brings the best of streaming—such as 4K video—to over-the-air delivery.
Sling TV Readies its Offerings for the Coming SVOD Onslaught
Dish Network's live streaming service tackles mass personalization and aggregation in an effort to create something viewers can't get anywhere else.
Sky: Personalization is a Powerful Proposition
In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising
DAZN CTO: OTT Will Replace Broadcast TV
In this Streaming Forum keynote preview, DAZN Group CTO Florian Diederichsen talks about the future of OTT and the sport SVOD service's rapid growth: "Our vision is to do for sport what Spotify has done for music and Netflix has done for TV."
CES 2019: D2C in 1, 2, 3
With Apple, Warner, and Disney prepare to launch direct-to-consumer (D2C) offerings, other streaming services might struggle to keep up. At CES, executives from YouTube, Hulu, FandangoNow, Tubi, and others offered suggestions on how to compete.
CES 2019: How Will Blockchain Reinvent Media?
Whether ensuring creators get paid, content stays locked down, or personal data is treated like intellectual property, blockchain offers solutions to some of digital media's biggest challenges, according to a CES panel.
CES 2019: The Future of TV
ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization
Speak at Streaming Media East 2019
Executives and engineers from companies like Facebook, Google, Netflix, Hulu, and Disney have presented at Streaming Media East in the past. This year, we'll be featuring the OTT Leadership Summit, Video Engineering Summit, and Live Streaming Summit, and it could be your turn.
DAZN, Sky to Keynote 2019 Streaming Forum
The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.