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OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The State of OTT Video Advertising

The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated

The State of OTT 2021

Taking stock of where OTT is at, with a look back at an unprecedented year and how it will impact the rest of 2021

Navigating a Multi-Codec World

AVC led to format consolidation, but we've seen more fragmentation in recent years. Fortunately, the huge critical mass around AOMedia might lead to a simpler future.

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.

The Algorithm Series: Digital Rights Management (DRM)

The math behind the magic of protecting live and on-demand streaming video content

How Can Direct-to-Consumer Platforms Better Protect Their Exclusive Regional Content?

Staggered release schedules, the explosion of direct-to-consumer offerings, the cost of multiple subscriptions, and the ease of finding illegal or unlicensed content online is resulting in growing amounts of piracy. A multi-pronged approach to combating piracy is necessary to prevent lost revenue, job cuts, and poor brand association.

5G's Future Is Broken. Here's Why We Need 6G

InterDigital, one of the chief architects of generational telecoms developments, says true immersive video experiences are a bust at 5G

Riding the 5G Wave

Carriers are moving to standalone networks to fulfill 5G's true potential, but it remains a work in progress

ATSC 3.0: The Future Is Now

The broadcast industry has been looking for ways to compete with OTT, and ATSC 3.0 gives it its last, best chance.

8K: History Repeats Itself

With production challenge solved, smarter AI upscaling and enhanced codec technologies will enable 8K streaming to the home—inevitably.

Solving the OTT Worfklow Puzzle

With so many moving parts in the streaming workflow, are best practices even possible? Five industry leaders share their insights into how to make all of the pieces fit

Sky: "It's All Digital Now"

It's time to get beyond the notion that it's pay TV vs OTT, argued executives from Sky, ViacomCBS, YouTube, and Roku at a "virtual IBC" event hosted by Bitmovin

The 2020 Streaming Media 50: The 50 Companies That Matter Most in Online Video

Who made our annual list of the most important, most innovative, and just plain most interesting companies in the online video space? Read on ...

Revry Takes the "Tribrid" Approach with its LGBTQ OTT Network

Revry is the first global LGBTQ video service, and it's growing like crazy. This year, it expanded with Brightcove's Beacon to offer a three-pronged approach to programming and monetization: live linear, SVOD, and AVOD.

The Algorithm Series: Video Player Performance

Multiple algorithms for encoding, transfer, and playback intersect in the end user's player. So how can you make the numbers work in your favor?

How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio

If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.

Server-Side Ad Insertion: Have a Good DAI

Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.

The Greening of Streaming

The time has long since passed to turn our attention to making the streaming delivery ecosystem more environmentally friendly. Here are some of the key challenges, as well as some suggested first steps towards solutions.

Android TV: The Future of Television?

Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.