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OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

The 2019 Streaming Media Readers' Choice Finalists

220 nominees. More than 28,000 votes. 84 finalists. Here's who made the shortlist of the top streaming video products and services in our annual reader poll.

The Future of OTT Is in Tailored Experiences, Says Android TV

Today's streaming TV providers don't know what tomorrow's viewers will want, which is why Android TV was created with a modular approach that allows for fast updates.

Review: Roku Ultra Adds Valuable, if Minor, Remote Features

TV time becomes a little more enjoyable thanks to an upgraded remote with mute and two programmable buttons. It's appreciated, but it's no reason to upgrade.

7 Steps to Live Stream a Local Sporting Event Like a Pro

In the age of streaming video, as long as you have the right equipment you can live stream just about anything for the world to see. Here's how to make sure remote fans can enjoy every play of the game.

Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020

The pace of innovation is getting faster and the demands on video codecs are getting greater. MPEG's three-part plan answers questions of royalties, licensing, and computational efficiency. Meet VVC, MPEG-5 Part 1 (EVC), and MPEG-5 Part 2 (LCEVC).

Netflix Goes to the Other Side of the Mirror With Bandersnatch

Learn the streaming challenges Netflix faced presenting Black Mirror: Bandersnatch, which gave viewers choices and advanced interactive storytelling.

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.

A+E and CBS Debate the Merits of Walled Gardens in an OTT World

Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.

Hulu Says Creativity and Engagement Will Win the Next Era of TV

The current environment offers an opportunity to rethink advertising: Innovative storytelling from brands and agencies will keep viewers engaged.

IBC '19: Harmonic Aims to Reinvent Live Sports on Android TV

Partnering with Google and 3SS, Harmonic promises personalized sports viewing experiences that bridge the gap between broadcast and OTT.

IBC '19: YouTube Makes Play for Broadcaster Support at Keynote

With a shift away from commissioning premium original content, YouTube wants broadcasters to see it as an ally, not a competitor.

Shangri-LA Chases Streaming Video Success in Paradise: A Q&A

Online series Shangri-LA is a funny and heartfelt look at oddballs on the extreme fringes of Hollywood. Here's a conversation with the director about calling in favors and creating a show.

The 2019 Streaming Media 50: The 50 Companies That Matter Most in Online Video in 2019

Our exclusive industry-defining list is back for 2019. Here are the 50 companies every Streaming Media reader must know, the ones leading us into the future. These are the most important, innovative, and interesting companies in the online video universe.

How to Optimize a Corporate YouTube Channel and Attract Viewers

Many brands maintain a YouTube channel, but barely skim the surface of what the platform can do. Here's a step-by-step guide to optimizing a corporate YouTube account.

Announcing the State of Streaming 2019 Survey: We Need Your Help

StreamingMedia.com is undertaking the first-ever survey calculating the size and health of the entire streaming industry. Take a few minutes to answer our questions and you just might win a prize!

The List of the 50 Companies That Matter Most in Online Video in 2019

Our panel of streaming media experts has spoken, and these are the 50 companies doing the most important and innovative work in online video today.

Big Data's Big Value: How Broadcasters Can Get an Upper Hand

Streaming services are collecting huge volumes of data on viewer preferences and histories, then using that data to drive new content production decisions.

Akamai Explains the Security Risks With Streaming Video Services

Data breaches aren't just a concern for financial platforms. Hackers also target OTT platforms. Here are three best practices for keeping subscriber data safe.

Facebook Emphasizes Positivity at VidCon 2019 Fireside Chat

With so much negativity in the world today, Facebook wants online video to be a source of positivity in people's lives, and shared words from a top creator.