'Performance Everywhere' Optimization of Your Streaming Solution for Ultimate QoE
08 Mar 2023
Alexander Skamarokha, Head of Performance Optimization Team at Oxagile, discusses ways to optimize your streaming solutions and get an ultimate QoE for your users.
Advertising, Bundling, and the Future of Premium Streaming
09 Feb 2023
With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, ongoing changes to the streaming landscape are transforming consumer behaviour and adoption of pay TV and streaming services. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a "Great Rebundling" afoot, as so many pundits have claimed over the last 6 months?
Preserving Our Intergenerational Legacy (or Streaming Media's Feet of Clay)
09 Feb 2023
So considering streaming, file transfer, or even leaving the long tail simply unused and archived as the storage media changes around it over years, there's much to think about for anyone wanting to leave a video as an intergenerational legacy.
Winning the Data War: Accessing and Leveraging Streaming Analytics
09 Feb 2023
This article explores the topic of data rights versus technology capabilities as it impacts media companies' ability to leverage accrued data and analytics to target relevant audiences, expand their reach, and monetize their content offerings. If the intersection of data rights ownership and technology capabilities access were captured in a Venn diagram, the space in between would be very small for some media companies.
Ad Tech Raises the Stakes as Streaming and Broadcast Viewerships Converge
23 Aug 2022
Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.
The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide
23 Nov 2022
All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.
Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming
19 May 2022
The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.
Is Free Ad-Supported TV (FAST) the Future?
19 May 2022
FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.
The Streaming Toolbox: Tedial, Frequency Studio, Mlytics
02 Aug 2022
The set of tools I'll explore in this article will help you orchestrate workflows, create FAST broadcasts, and do multi-CDN worldwide live streaming management. Using all of these tools, you could get your own channel up and running and deliver it everywhere—even in China. These set of tools were demo'd for me. In order for me to test an application, vendors need to provide dummy data, and not everyone can make it available within our editorial timeframe.
Streamticker 2022: The Biggest Streaming Mergers and Acquisitions from Last Year
26 Mar 2022
2021 was a heck of a year for streaming industry mergers and acquisitions, and there's no sign of them slowing down. Here are the deals that set the stage for 2022.
The State of OTT 2022
26 Mar 2022
If the story of 2020 and 2021 was largely of pandemic-propelled streamer growth, then 2022 and beyond is shaping up to be a period in which the industry has to adapt to a more complex ecosystem.
The State of Live Streaming 2022
26 Mar 2022
There is little doubt that an accelerated switch to streaming is underway —in the sports world especially—and that this is probably happening more rapidly in the U.S. than in any other market.
ATSC 3.0: NextGen TV Has Finally Arrived
15 Feb 2022
Bringing together the best of OTT and the best of OTA, ATSC 3.0 is finally available out in the wild. Here's why you should care.
The Building Blocks of the Metaverse
15 Feb 2022
The most important aspects of the entire metaverse project are the interchange standards and the tools, protocols, formats, and services that enable persistent and ubiquitous virtual simulations. Without them, there will be no metaverse.
Making Money From Streaming Video: You Might Be Doing It Wrong
22 Mar 2022
The lean-back era is long gone, and if you're not engaging your audience, you're not building your business. Read on to see experts from Struum, Cinedigm, KweliTV, and VidCon have to say about new approaches to growing audiences and generating revenue.
The Complete Guide to Closed Captions
19 Apr 2022
Closed captioning is legally required for some video, but it's the right thing to do for all video. Beyond the ethical and accessibility considerations, it engages more viewers and makes smart business sense. Here's all you need to know about captioning today.
The 2021 Streaming Media Readers' Choice Award Winners
11 Nov 2021
New entrants join old standbys in our annual survey of readers' preferred technical solutions
The Streaming Media 50: The Most Important Companies in Online Video Tech
07 Oct 2021
Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...
OTT Beyond Borders: Reaching Global Audiences
09 Nov 2021
Expanding into new territories is fraught, but experts from Disney, DistroTV, and BritBox have found a way. Here are their insights into what OTT platforms need to do to make it work.
The 2021 Streaming Media Readers' Choice Awards Finalists
06 Oct 2021
Nearly 2,000 readers voted in 22 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.