OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

WarnerMedia Builds a Better Streaming App for its Upcoming OTT Service

The company is listening to what consumers want in order to differentiate its offering. By asking questions and learning about pain points, it hopes to gain an advantage.

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.

The State of the OTT Market 2019

Where do the video-on-demand, live linear, and live event markets stand now? And what's coming next, as streaming media delivery enters its third decade?

The State of Media and Entertainment 2019

Peak TV has peaked. Well, that didn't take long. We now have more of a good thing than we ever wanted—and more is on the way. Just how long can this last?

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Tomorrow's Channel-as-a-Service Solutions Will Work in Minutes

If they're going to seize the moment and monetize all their available assets, content owners need to be able to create video channels in minutes, and those channels need to be highly robust.

How an Evolving Pay TV Infrastructure Can Coexist With OTT

The future belongs to blended servcies. Creating an IP transformation that relies on multicast-assisted ABR streaming is a potential key to quality improvements and cost savings.

Limelight Answers 5 Questions About Super Bowl LVIII. Yes, LVIII

8K football is coming, streamed with sub-second latency. Fans will bet on a variety of small outcomes as they watch, such as how long the National Anthem will last. Limelight gazes into its crystal ball to predict what the 2024 Super Bowl will look like.

MWC 19: Liberty Media Calls 5G a Pipe Dream Turned Bad Dream

5G's massive cost outlay is a concern for mobile operators, while Liberty Media's boss says increases in broadband speeds will feed a growing demand for content.

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.

Better Video Recommendations Require AI and the Smart Use of Data

The CTO of Penthera explains how to push the envelope with deep personalization, using content discovery to empower the streaming video user experience.

ATSC 3.0 and the Future of Broadcast Television: OTA Meets OTT

A new television standard, expected to debut in live broadcasts by 2020, brings the best of streaming—such as 4K video—to over-the-air delivery.

Sling TV Readies its Offerings for the Coming SVOD Onslaught

Dish Network's live streaming service tackles mass personalization and aggregation in an effort to create something viewers can't get anywhere else.

Sky: Personalization is a Powerful Proposition

In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising

DAZN CTO: OTT Will Replace Broadcast TV

In this Streaming Forum keynote preview, DAZN Group CTO Florian Diederichsen talks about the future of OTT and the sport SVOD service's rapid growth: "Our vision is to do for sport what Spotify has done for music and Netflix has done for TV."

CES 2019: D2C in 1, 2, 3

With Apple, Warner, and Disney prepare to launch direct-to-consumer (D2C) offerings, other streaming services might struggle to keep up. At CES, executives from YouTube, Hulu, FandangoNow, Tubi, and others offered suggestions on how to compete.

CES 2019: How Will Blockchain Reinvent Media?

Whether ensuring creators get paid, content stays locked down, or personal data is treated like intellectual property, blockchain offers solutions to some of digital media's biggest challenges, according to a CES panel.

CES 2019: The Future of TV

ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization

Speak at Streaming Media East 2019

Executives and engineers from companies like Facebook, Google, Netflix, Hulu, and Disney have presented at Streaming Media East in the past. This year, we'll be featuring the OTT Leadership Summit, Video Engineering Summit, and Live Streaming Summit, and it could be your turn.

DAZN, Sky to Keynote 2019 Streaming Forum

The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.