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OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Server-Side Ad Insertion: Have a Good DAI

Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.

The Greening of Streaming

The time has long since passed to turn our attention to making the streaming delivery ecosystem more environmentally friendly. Here are some of the key challenges, as well as some suggested first steps towards solutions.

Android TV: The Future of Television?

Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.

The Streaming Toolbox: Zixi, Cleeng, and Penthera

We look at a B2B intelligence layer for content transport, a company that enables customer relationship management decisioning, and a service that facilitates offline viewing.

Report: Streaming Monetization in 2020

How exactly do organizations generate video-based revenues? A new report from Streaming Media, Unisphere Research, and Amazon Web Services sheds light on subscription vs. advertising vs. transactional, SSAI, and more.

The State of Streaming 2020 Research Report

Live or VOD? Cloud or on-prem? The 2020 State of Streaming report reveals exclusive insights into the workflows behind the screens—download your copy now.

The State of Video Monetization 2020

It's no longer SVOD vs. AVOD, and innovative approaches to both content, subscription formats, and advertising are generating new revenue streams for every business model.

The State of Media & Entertainment Streaming 2020

Competition in live-streaming services has intensified, but there are warnings that consumers are nearing their limit. We look back on the last 12 months in our annual industry update.

Buyers' Guide to Low-Latency Solutions

If you need low latency, here's how to pick the technology solution that's right for you. But it's not a one-size-fits-all affair.

Building the Future of the Video Industry Trade Show

Nothing can replace the efficiency and networking value of the international trade show, but environmental and health concerns are causing the industry to evaluate alternatives.

Deepfakes and the War on Reality

Deepfakes are becoming harder and harder to spot, but the streaming video industry is digging into ways to both detect them and stop their spread. For now, though, it's "viewer beware."

Operators Can Help Tame the Tyranny of OTT Choice

Set-top boxes, smart TVs, and other consumer devices aren't created equal. Operators can help integrate and optimize the delivery of streaming services to viewers.

In-Vehicle and In-Flight Video Takes Off

Cars and airplanes are now moving entertainment platforms. Here's how you'll be connecting to your favorite video on the road and in the air.

L.A. Stories: Facebook and Verizon Bring Video Production In-House

Nestled in Los Angeles' Playa Vista neighborhood, Facebook and Verizon Media's RYOT 5G Studio are using the latest social strategies and technologies to create innovative content that connects with viewers in unpredictable ways

8K and Beyond: How Much is Too Much?

With higher-quality source material, new forms of content can take shape, from top-shelf VR to immersive live event viewing, as home TVs morph into giant, modular, wall-sized viewing platforms.

The Streaming Toolbox: Cinnafilm PixelStrings, THEOplayer, and Resonance AI

In this installment of The Streaming Toolbox, we'll cover a platform that transforms video formats, another tool that actually looks at what is resonating with viewers using AI and machine learning (ML), and a third that is a player which is delivering the product the first two tools are working with.

The HBO Max Formula

How will HBO Max stand out in the crowded SVOD landscape? WarnerMedia execs laid out plans for the service at CES 2020.

How to Build Live Linear OTT Channels in the Cloud

Rather than building a schedule and expensively re-encoding assets in real time for broadcast, this article explains how how to decouple the monolith of playout software into discrete components on top of AWS services. The approach discussed will open new possibilities of channel customization, personalization, and end-user quality, while also dramatically reducing running costs.

Winning in 2020: What Incumbents Can Do to Compete with Netflix, Disney, Hulu, Apple

The same technology that has become a massive enabler for new market entrants can also be used by incumbents saddled with legacy systems to transform their businesses into nimble, omnichannel offerings.

SMW '19: Tim Siglin and Friends Wrap Up Streaming Media West

Streaming Media Contributing Editor Tim Siglin is joined by fellow contributing editor Robert Reinhardt and Editor-in-Chief and VP Eric Schumacher-Rasmussen as he wraps up 2 days of interviews at Streaming Media West 2019.