How Hulu Attracts Sports Fans to Build a Loyal Audience
Many pay TV customers don't believe they can get all the live sports they're used to from an OTT service. Hulu works with top sports talent to get its message out.
Streaming Sites Crunch the Numbers on Interactive Video
Creating an interactive online experience, such as Netflix's Black Mirror: Bandersnatch, takes a lot of extra footage and budget. Viewers like it so far, but do the economics add up?
SME '19: Tim Siglin Recaps Highlights of Streaming Media East
Tim Siglin of Streaming Media and Help Me! Stream hits the high points of two days of interviews and industry trends from Streaming Media East 2019.
SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion
Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.
SME '19: IBM Watson's Scott Grizzle Talks Live Captioning and the Rise of IP Video
Streaming Media's Tim Siglin interviews IBM Watson Media & Weather Senior Solutions Manager Scott Grizzle at Streaming Media East 2019.
SME '19: BritBox' Soumya Sriraman Talks OTT Targeting and Engagement
Streaming Media's Tim Siglin interviews Soumya Sriraman and Efe Akbulut of BritBox at Streaming Media East 2019.
Cheddar Succeeds With Innovation and eSports: Streaming Media East 2019
In the post-cable era, where does a youth-oriented news company go to connect with an audience? Wherever those viewers already are, says Cheddar.
Hulu Highlights Focus Areas for the Coming Year: Streaming Media East 2019
The future of television is here, Hulu declared. To help it scale up from 28 million subscribers today to 60 million in the future, the company is focusing on three key areas.
The State of Live Video 2019
From the big games to corporate events, live video remains the cutting edge of streaming video. Will 2019 be the year that many decide to cut the cord and stream their live channels?
WarnerMedia Builds a Better Streaming App for its Upcoming OTT Service
The company is listening to what consumers want in order to differentiate its offering. By asking questions and learning about pain points, it hopes to gain an advantage.
For CBS, Tentpole Shows and Intense Testing Lead to D2C Success
Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.
The State of the OTT Market 2019
Where do the video-on-demand, live linear, and live event markets stand now? And what's coming next, as streaming media delivery enters its third decade?
The State of Media and Entertainment 2019
Peak TV has peaked. Well, that didn't take long. We now have more of a good thing than we ever wanted—and more is on the way. Just how long can this last?
Project OAR Fights Fragmentation in Connected TV Advertising
NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.
Tomorrow's Channel-as-a-Service Solutions Will Work in Minutes
If they're going to seize the moment and monetize all their available assets, content owners need to be able to create video channels in minutes, and those channels need to be highly robust.
How an Evolving Pay TV Infrastructure Can Coexist With OTT
The future belongs to blended servcies. Creating an IP transformation that relies on multicast-assisted ABR streaming is a potential key to quality improvements and cost savings.
Limelight Answers 5 Questions About Super Bowl LVIII. Yes, LVIII
8K football is coming, streamed with sub-second latency. Fans will bet on a variety of small outcomes as they watch, such as how long the National Anthem will last. Limelight gazes into its crystal ball to predict what the 2024 Super Bowl will look like.
MWC 19: Liberty Media Calls 5G a Pipe Dream Turned Bad Dream
5G's massive cost outlay is a concern for mobile operators, while Liberty Media's boss says increases in broadband speeds will feed a growing demand for content.
Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup
The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.
Better Video Recommendations Require AI and the Smart Use of Data
The CTO of Penthera explains how to push the envelope with deep personalization, using content discovery to empower the streaming video user experience.