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OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

5G's Future Is Broken. Here's Why We Need 6G

InterDigital, one of the chief architects of generational telecoms developments, says true immersive video experiences are a bust at 5G

Riding the 5G Wave

Carriers are moving to standalone networks to fulfill 5G's true potential, but it remains a work in progress

ATSC 3.0: The Future Is Now

The broadcast industry has been looking for ways to compete with OTT, and ATSC 3.0 gives it its last, best chance.

8K: History Repeats Itself

With production challenge solved, smarter AI upscaling and enhanced codec technologies will enable 8K streaming to the home—inevitably.

Solving the OTT Worfklow Puzzle

With so many moving parts in the streaming workflow, are best practices even possible? Five industry leaders share their insights into how to make all of the pieces fit

Sky: "It's All Digital Now"

It's time to get beyond the notion that it's pay TV vs OTT, argued executives from Sky, ViacomCBS, YouTube, and Roku at a "virtual IBC" event hosted by Bitmovin

The 2020 Streaming Media 50: The 50 Companies That Matter Most in Online Video

Who made our annual list of the most important, most innovative, and just plain most interesting companies in the online video space? Read on ...

Revry Takes the "Tribrid" Approach with its LGBTQ OTT Network

Revry is the first global LGBTQ video service, and it's growing like crazy. This year, it expanded with Brightcove's Beacon to offer a three-pronged approach to programming and monetization: live linear, SVOD, and AVOD.

The Algorithm Series: Video Player Performance

Multiple algorithms for encoding, transfer, and playback intersect in the end user's player. So how can you make the numbers work in your favor?

How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio

If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.

Server-Side Ad Insertion: Have a Good DAI

Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.

The Greening of Streaming

The time has long since passed to turn our attention to making the streaming delivery ecosystem more environmentally friendly. Here are some of the key challenges, as well as some suggested first steps towards solutions.

Android TV: The Future of Television?

Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.

The Streaming Toolbox: Zixi, Cleeng, and Penthera

We look at a B2B intelligence layer for content transport, a company that enables customer relationship management decisioning, and a service that facilitates offline viewing.

Report: Streaming Monetization in 2020

How exactly do organizations generate video-based revenues? A new report from Streaming Media, Unisphere Research, and Amazon Web Services sheds light on subscription vs. advertising vs. transactional, SSAI, and more.

The State of Streaming 2020 Research Report

Live or VOD? Cloud or on-prem? The 2020 State of Streaming report reveals exclusive insights into the workflows behind the screens—download your copy now.

The State of Video Monetization 2020

It's no longer SVOD vs. AVOD, and innovative approaches to both content, subscription formats, and advertising are generating new revenue streams for every business model.

The State of Media & Entertainment Streaming 2020

Competition in live-streaming services has intensified, but there are warnings that consumers are nearing their limit. We look back on the last 12 months in our annual industry update.

Buyers' Guide to Low-Latency Solutions

If you need low latency, here's how to pick the technology solution that's right for you. But it's not a one-size-fits-all affair.

Building the Future of the Video Industry Trade Show

Nothing can replace the efficiency and networking value of the international trade show, but environmental and health concerns are causing the industry to evaluate alternatives.