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Video Advertising > Featured Articles

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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The 2022 Streaming Media Readers' Choice Awards Finalists

More than 1,600 readers voted in 22 categories. We'll announce the winners at Streaming Media West in Huntington Beach on November 16, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

How to Leverage Ad Tech Innovations to Win Budgets as Streaming and Broadcast Viewerships Converge

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming

The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.

Is Free Ad-Supported TV (FAST) the Future?

FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.

The Streaming Toolbox: Eventuall, GumGum, and Monterosa

Looking for ways to increase engagement and viewer dwell times, make your videos more interactive, and offer gamification? These solutions from Eventuall, GumGum, and Monterosa might be just what you need.

Making Money From Streaming Video: You Might Be Doing It Wrong

The lean-back era is long gone, and if you're not engaging your audience, you're not building your business. Read on to see experts from Struum, Cinedigm, KweliTV, and VidCon have to say about new approaches to growing audiences and generating revenue.

Blockchain and NFTs: Power to the Creators

Some say NFTs (non-fungible tokens) are a novelty, a status symbol for the crypto rich, and a bubble that's bound to burst. Others argue that NFTs will fundamentally change business models in the creative industries. It's early days, but there's plenty of momentum behind NFTs and blockchain. Here's what you need to know.

The 2021 Streaming Media Readers' Choice Award Winners

New entrants join old standbys in our annual survey of readers' preferred technical solutions

The Streaming Media 50: The Most Important Companies in Online Video Tech

Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...

The 2021 Streaming Media Readers' Choice Awards Finalists

Nearly 2,000 readers voted in 22 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

The Streaming Toolbox: Vistex GTMS, Agora, Transmit

Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising

Welcome to the Ad Tech Jungle

Advertising technology is scary. Here are a few solutions—for ad fill, multicast distribution, monitoring, contextual ad insertion, analytics, demand-side, and supply side—to help you make it out alive

3 Questions to Ask Before Making an Online Video

It's not so simple as "Post it and they will watch." Ask these three questions to make sure every video achieves your goals and finds the audience it deserves

Streaming Media Readers' Choice Awards Nomination Deadline Extended Until August 20

We've got two new categories this year—Best Streaming Innovation and Best New Streaming Company—along with 23 other categories from analytics to webcasting and everything in between. We've extended the nomination deadline to August 20, so don't delay.

The Streaming Toolbox: Push Live, MediaMelon, and Ryff

This issue, I'm focusing on products from the world of advertising. Push Live is used to deliver live broadcasts to multiple destinations while providing customized branding for monetization on different platforms or in different regions. MediaMelon's Smart­Sight for Ads delivers detailed analytics and QoE for ad-supported content. While both of these products respond to existing market needs, the last product—Ryff—sets out to create a whole new market altogether.

Navigating the 'COVID Content Collapse:' What's Next for Streaming TV

Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.

The State of OTT Video Advertising

The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The Streaming Toolbox: Hovercast, Prophet, and Pulsar

In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.