Video Advertising > Featured Articles

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.

The State of Server-Side Ad Insertion 2019

SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Does Facebook's Video AI Suppress Some Clips? BET Says Yes

Network clips that display tune-in information are automatically suppressed by Facebook's AI, says BET, forcing the network to spend more on promotion.

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.

Sky: Personalization is a Powerful Proposition

In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising

CES 2019: The Future of TV

ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization

Speak at Streaming Media East 2019

Executives and engineers from companies like Facebook, Google, Netflix, Hulu, and Disney have presented at Streaming Media East in the past. This year, we'll be featuring the OTT Leadership Summit, Video Engineering Summit, and Live Streaming Summit, and it could be your turn.

DAZN, Sky to Keynote 2019 Streaming Forum

The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

Up to 40% of Ad Requests Never Reach the Ad Server: Conviva

Publishers have been diligent in uncovering and repairing quality issues in content delivery, and now they need to do the same for ads.

SMW '18: Brightcove's Lexie Pike Talks SSAI and Standardization

Streaming Media's Tim Siglin interviews Brightcove's Lexie Pike at Streaming Media West 2018.

The 2018 Streaming Media Readers' Choice Award Winners

The winners were announced today at Streaming Media West in Huntington Beach, California. Click through to see who took home this year's prizes.

SMW '18: Twitch's Tarek Amara Talks Multi-Codec Streaming

Streaming Media's Tim Siglin interviews Twitch's Tarek Amara at Streaming Media West 2018.

SMW '18: THEO Technologies' Pieter-Jan Speelmans Talks Modular Player APIs

Streaming Media's Tim Siglin interviews THEO Technologies CTO Pieter-Jan Speelmans at Streaming Media West 2018.

OTT Leadership Summit: The IAB on Server-Side Ad Insertion

SSAI is succeeding for publishers, and that's leading to increased investment in the ad technology. Hear what's coming next at Streaming Media West.

Live Streaming Summit: The.LAND Charts New Monetization Territory

This year's Live Streaming Summit at Streaming Media West kicks off with a discussion about the challenges and opportunities around monetizing live streams. We spoke with moderator Christopher Roselli of The.LAND about new approaches to monetization.

OTT Leadership Summit: Crunchyroll on How to Super-Serve Fans

At the OTT Leadership Summit at Streaming Media West, Michael Dale of Ellation—which runs both Crunchyroll and VRV—will join panelists from Fox, Tribune Media, and Vubiquity to discuss how to create OTT services consumers want.

Reaching Multicultural Audiences in a Fragmented Media Ecosystem

Horowitz Research data shows that multicultural audiences are ahead of the curve on streaming TV, watching on multiple devices. Brands need to be bold and innovative to speak to these viewers.

The State of Server-Side Ad Insertion 2018

For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?