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Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

The 2019 Streaming Media 50: The 50 Companies That Matter Most in Online Video in 2019

Our exclusive industry-defining list is back for 2019. Here are the 50 companies every Streaming Media reader must know, the ones leading us into the future. These are the most important, innovative, and interesting companies in the online video universe.

Advertisers See Need to Work Collaboratively to Drive Growth

The holy grail of being able to insert targeted ads into linear broadcast feeds for any spot is almost here, but first agencies need to learn how to work together.

Fullscreen to Announce Strategic Services for Mainstream Celebs

Taking the lessons its learned working with young online creators, Fullscreen has started strategizing with A-list talent from movies, TV, music, and sports.

Twitter Debuts ArtHouse at VidCon, Brings Delight to the Timeline

Brands can tap into a global network of creative talent using Twitter ArtHouse, launching one-of-a-kind projects that entertain while they sell.

How Brands Can Succeed With Sponsored Live Video Experiences

Engaging with fans through brand-sponsored live events can drive tremendous value, but getting them right means facing unique challenges.

SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion

Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.

SME '19: Stratigro's Denise Alison Talks Social Media Marketing

Streaming Media's Tim Siglin and Stratigro founder Denise Alison discuss how Stratigro works with service-based entrepreneurs to improve their B2B social media marketing strategies in this interview from Streaming Media East 2019.

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.

The State of Server-Side Ad Insertion 2019

SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Does Facebook's Video AI Suppress Some Clips? BET Says Yes

Network clips that display tune-in information are automatically suppressed by Facebook's AI, says BET, forcing the network to spend more on promotion.

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.

Sky: Personalization is a Powerful Proposition

In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising

CES 2019: The Future of TV

ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization

Speak at Streaming Media East 2019

Executives and engineers from companies like Facebook, Google, Netflix, Hulu, and Disney have presented at Streaming Media East in the past. This year, we'll be featuring the OTT Leadership Summit, Video Engineering Summit, and Live Streaming Summit, and it could be your turn.

DAZN, Sky to Keynote 2019 Streaming Forum

The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

Up to 40% of Ad Requests Never Reach the Ad Server: Conviva

Publishers have been diligent in uncovering and repairing quality issues in content delivery, and now they need to do the same for ads.

SMW '18: Brightcove's Lexie Pike Talks SSAI and Standardization

Streaming Media's Tim Siglin interviews Brightcove's Lexie Pike at Streaming Media West 2018.

The 2018 Streaming Media Readers' Choice Award Winners

The winners were announced today at Streaming Media West in Huntington Beach, California. Click through to see who took home this year's prizes.