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Video Advertising > Featured Articles

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.

Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'

Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.

A+E and CBS Debate the Merits of Walled Gardens in an OTT World

Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.

Hulu Says Creativity and Engagement Will Win the Next Era of TV

The current environment offers an opportunity to rethink advertising: Innovative storytelling from brands and agencies will keep viewers engaged.

Imminent Privacy Regs Force Brands to Get Serious About Data

The California Consumer Privacy Act will go into effect in a few short months, requiring a whole new approach in how companies collect and transact personal data.

IBC '19: Facebook Shows Live and Interactive Tools for Publishers

The social network outlined how it grows partnerships with broadcasters and content owners, then unveiled new tools and a route to audiences and monetization.

IBC '19: YouTube Makes Play for Broadcaster Support at Keynote

With a shift away from commissioning premium original content, YouTube wants broadcasters to see it as an ally, not a competitor.

The 2019 Streaming Media 50: The 50 Companies That Matter Most in Online Video in 2019

Our exclusive industry-defining list is back for 2019. Here are the 50 companies every Streaming Media reader must know, the ones leading us into the future. These are the most important, innovative, and interesting companies in the online video universe.

Advertisers See Need to Work Collaboratively to Drive Growth

The holy grail of being able to insert targeted ads into linear broadcast feeds for any spot is almost here, but first agencies need to learn how to work together.

Fullscreen to Announce Strategic Services for Mainstream Celebs

Taking the lessons its learned working with young online creators, Fullscreen has started strategizing with A-list talent from movies, TV, music, and sports.

Twitter Debuts ArtHouse at VidCon, Brings Delight to the Timeline

Brands can tap into a global network of creative talent using Twitter ArtHouse, launching one-of-a-kind projects that entertain while they sell.

How Brands Can Succeed With Sponsored Live Video Experiences

Engaging with fans through brand-sponsored live events can drive tremendous value, but getting them right means facing unique challenges.

SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion

Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.

SME '19: Stratigro's Denise Alison Talks Social Media Marketing

Streaming Media's Tim Siglin and Stratigro founder Denise Alison discuss how Stratigro works with service-based entrepreneurs to improve their B2B social media marketing strategies in this interview from Streaming Media East 2019.

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.

The State of Server-Side Ad Insertion 2019

SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Does Facebook's Video AI Suppress Some Clips? BET Says Yes

Network clips that display tune-in information are automatically suppressed by Facebook's AI, says BET, forcing the network to spend more on promotion.

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.