For CBS, Tentpole Shows and Intense Testing Lead to D2C Success
Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.
The State of Server-Side Ad Insertion 2019
SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.
Project OAR Fights Fragmentation in Connected TV Advertising
NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.
Does Facebook's Video AI Suppress Some Clips? BET Says Yes
Network clips that display tune-in information are automatically suppressed by Facebook's AI, says BET, forcing the network to spend more on promotion.
Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup
The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.
Sky: Personalization is a Powerful Proposition
In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising
CES 2019: The Future of TV
ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization
Speak at Streaming Media East 2019
Executives and engineers from companies like Facebook, Google, Netflix, Hulu, and Disney have presented at Streaming Media East in the past. This year, we'll be featuring the OTT Leadership Summit, Video Engineering Summit, and Live Streaming Summit, and it could be your turn.
DAZN, Sky to Keynote 2019 Streaming Forum
The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.
SMW '18: Tim Siglin Recaps Highlights of Streaming Media West
Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.
Up to 40% of Ad Requests Never Reach the Ad Server: Conviva
Publishers have been diligent in uncovering and repairing quality issues in content delivery, and now they need to do the same for ads.
SMW '18: Brightcove's Lexie Pike Talks SSAI and Standardization
Streaming Media's Tim Siglin interviews Brightcove's Lexie Pike at Streaming Media West 2018.
The 2018 Streaming Media Readers' Choice Award Winners
The winners were announced today at Streaming Media West in Huntington Beach, California. Click through to see who took home this year's prizes.
SMW '18: Twitch's Tarek Amara Talks Multi-Codec Streaming
Streaming Media's Tim Siglin interviews Twitch's Tarek Amara at Streaming Media West 2018.
SMW '18: THEO Technologies' Pieter-Jan Speelmans Talks Modular Player APIs
Streaming Media's Tim Siglin interviews THEO Technologies CTO Pieter-Jan Speelmans at Streaming Media West 2018.
OTT Leadership Summit: The IAB on Server-Side Ad Insertion
SSAI is succeeding for publishers, and that's leading to increased investment in the ad technology. Hear what's coming next at Streaming Media West.
Live Streaming Summit: The.LAND Charts New Monetization Territory
This year's Live Streaming Summit at Streaming Media West kicks off with a discussion about the challenges and opportunities around monetizing live streams. We spoke with moderator Christopher Roselli of The.LAND about new approaches to monetization.
OTT Leadership Summit: Crunchyroll on How to Super-Serve Fans
At the OTT Leadership Summit at Streaming Media West, Michael Dale of Ellation—which runs both Crunchyroll and VRV—will join panelists from Fox, Tribune Media, and Vubiquity to discuss how to create OTT services consumers want.
Reaching Multicultural Audiences in a Fragmented Media Ecosystem
Horowitz Research data shows that multicultural audiences are ahead of the curve on streaming TV, watching on multiple devices. Brands need to be bold and innovative to speak to these viewers.
The State of Server-Side Ad Insertion 2018
For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?