The State of Video Ad Tech 2021
As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale
Navigating the Ad Tech Maze
Here's how five industry experts are finding their way through the complicated world of advertising technology.
The 2020 Streaming Media 50: The 50 Companies That Matter Most in Online Video
Who made our annual list of the most important, most innovative, and just plain most interesting companies in the online video space? Read on ...
How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio
If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.
5 Tips for Live Retail Streaming from Be.Live
It's more important than ever to meet your customers where they want to be, and since the beginning of the COVID-19 pandemic, that's online. Be.Live CEO Daniel Mayer offers tips on how to provide the best live shopping experience possible.
Server-Side Ad Insertion: Have a Good DAI
Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.
Report: Streaming Monetization in 2020
How exactly do organizations generate video-based revenues? A new report from Streaming Media, Unisphere Research, and Amazon Web Services sheds light on subscription vs. advertising vs. transactional, SSAI, and more.
The State of Video Monetization 2020
It's no longer SVOD vs. AVOD, and innovative approaches to both content, subscription formats, and advertising are generating new revenue streams for every business model.
Take Our Streaming Monetization Survey
This time of year, your mind is probably on your money—so why not take a few minutes to respond to our survey about how you are (or aren't) monetizing your streaming content?
The 2019 Streaming Media Readers’ Choice Award Winners
The people have spoken. These are their choices for the best products and services in 28 categories from analytics to webcasting and everything in between.
Streaming Media West 2019 Keynote: Sports Streaming for the Win!
Google and three of its sports partners—WWE, World Surf League, and NASCAR—explained how they're using streaming tech to create direct relationships and compelling experiences.
How to Create Company Videos People Will Want to Watch
Videos are a great way to connect with prospective buyers and turn casual customers into superfans. Here's how to create corporate videos people actually enjoy watching.
How to Succeed on Patreon: A Guide for Video Publishers
Over 100,000 creators use Patreon to run their creative businesses, and brands can tap the platform's enthusiasm and resources. Here's how to succeed on Patreon.
The 2019 Streaming Media Readers' Choice Finalists
220 nominees. More than 28,000 votes. 84 finalists. Here's who made the shortlist of the top streaming video products and services in our annual reader poll.
Addressable Television: The Holy Grail of Personalization
From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?
Partnerships Critical for Streaming Video Ad Success: Comscore
Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.
Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'
Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.
A+E and CBS Debate the Merits of Walled Gardens in an OTT World
Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.
Hulu Says Creativity and Engagement Will Win the Next Era of TV
The current environment offers an opportunity to rethink advertising: Innovative storytelling from brands and agencies will keep viewers engaged.
Imminent Privacy Regs Force Brands to Get Serious About Data
The California Consumer Privacy Act will go into effect in a few short months, requiring a whole new approach in how companies collect and transact personal data.