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Video Advertising > Featured Articles

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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The Streaming Toolbox: Push Live, MediaMelon, and Ryff

This issue, I'm focusing on products from the world of advertising. Push Live is used to deliver live broadcasts to multiple destinations while providing customized branding for monetization on different platforms or in different regions. MediaMelon's Smart­Sight for Ads delivers detailed analytics and QoE for ad-supported content. While both of these products respond to existing market needs, the last product—Ryff—sets out to create a whole new market altogether.

Navigating the 'COVID Content Collapse:' What's Next for Streaming TV

Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.

The State of OTT Video Advertising

The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The Streaming Toolbox: Hovercast, Prophet, and Pulsar

In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.

The 2020 Streaming Media 50: The 50 Companies That Matter Most in Online Video

Who made our annual list of the most important, most innovative, and just plain most interesting companies in the online video space? Read on ...

How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio

If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.

5 Tips for Live Retail Streaming from Be.Live

It's more important than ever to meet your customers where they want to be, and since the beginning of the COVID-19 pandemic, that's online. Be.Live CEO Daniel Mayer offers tips on how to provide the best live shopping experience possible.

Server-Side Ad Insertion: Have a Good DAI

Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.

Report: Streaming Monetization in 2020

How exactly do organizations generate video-based revenues? A new report from Streaming Media, Unisphere Research, and Amazon Web Services sheds light on subscription vs. advertising vs. transactional, SSAI, and more.

The State of Video Monetization 2020

It's no longer SVOD vs. AVOD, and innovative approaches to both content, subscription formats, and advertising are generating new revenue streams for every business model.

Take Our Streaming Monetization Survey

This time of year, your mind is probably on your money—so why not take a few minutes to respond to our survey about how you are (or aren't) monetizing your streaming content?

The 2019 Streaming Media Readers’ Choice Award Winners

The people have spoken. These are their choices for the best products and services in 28 categories from analytics to webcasting and everything in between.

Streaming Media West 2019 Keynote: Sports Streaming for the Win!

Google and three of its sports partners—WWE, World Surf League, and NASCAR—explained how they're using streaming tech to create direct relationships and compelling experiences.

How to Create Company Videos People Will Want to Watch

Videos are a great way to connect with prospective buyers and turn casual customers into superfans. Here's how to create corporate videos people actually enjoy watching.

How to Succeed on Patreon: A Guide for Video Publishers

Over 100,000 creators use Patreon to run their creative businesses, and brands can tap the platform's enthusiasm and resources. Here's how to succeed on Patreon.

The 2019 Streaming Media Readers' Choice Finalists

220 nominees. More than 28,000 votes. 84 finalists. Here's who made the shortlist of the top streaming video products and services in our annual reader poll.

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.