Is Free Ad-Supported TV (FAST) the Future?
FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.
Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming
The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.
The Streaming Toolbox: Eventuall, GumGum, and Monterosa
Looking for ways to increase engagement and viewer dwell times, make your videos more interactive, and offer gamification? These solutions from Eventuall, GumGum, and Monterosa might be just what you need.
Making Money From Streaming Video: You Might Be Doing It Wrong
The lean-back era is long gone, and if you're not engaging your audience, you're not building your business. Read on to see experts from Struum, Cinedigm, KweliTV, and VidCon have to say about new approaches to growing audiences and generating revenue.
Blockchain and NFTs: Power to the Creators
Some say NFTs (non-fungible tokens) are a novelty, a status symbol for the crypto rich, and a bubble that's bound to burst. Others argue that NFTs will fundamentally change business models in the creative industries. It's early days, but there's plenty of momentum behind NFTs and blockchain. Here's what you need to know.
The 2021 Streaming Media Readers' Choice Award Winners
New entrants join old standbys in our annual survey of readers' preferred technical solutions
The Most Important Companies in Online Video Tech
Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...
The 2021 Streaming Media Readers' Choice Awards Finalists
Nearly 2,000 readers voted in 22 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.
The Streaming Toolbox: Vistex GTMS, Agora, Transmit
Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising
Welcome to the Ad Tech Jungle
Advertising technology is scary. Here are a few solutions—for ad fill, multicast distribution, monitoring, contextual ad insertion, analytics, demand-side, and supply side—to help you make it out alive
3 Questions to Ask Before Making an Online Video
It's not so simple as "Post it and they will watch." Ask these three questions to make sure every video achieves your goals and finds the audience it deserves
Streaming Media Readers' Choice Awards Nomination Deadline Extended Until August 20
We've got two new categories this year—Best Streaming Innovation and Best New Streaming Company—along with 23 other categories from analytics to webcasting and everything in between. We've extended the nomination deadline to August 20, so don't delay.
The Streaming Toolbox: Push Live, MediaMelon, and Ryff
This issue, I'm focusing on products from the world of advertising. Push Live is used to deliver live broadcasts to multiple destinations while providing customized branding for monetization on different platforms or in different regions. MediaMelon's SmartSight for Ads delivers detailed analytics and QoE for ad-supported content. While both of these products respond to existing market needs, the last product—Ryff—sets out to create a whole new market altogether.
Navigating the 'COVID Content Collapse:' What's Next for Streaming TV
Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.
The State of OTT Video Advertising
The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated
The State of Video Ad Tech 2021
As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale
The Streaming Toolbox: Hovercast, Prophet, and Pulsar
In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing
Navigating the Ad Tech Maze
Here's how five industry experts are finding their way through the complicated world of advertising technology.
The 2020 Streaming Media 50: The 50 Companies That Matter Most in Online Video
Who made our annual list of the most important, most innovative, and just plain most interesting companies in the online video space? Read on ...
How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio
If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.