Keeping up with The Joneses: Why Experience Is Today’s Big Challenge
As OTT grows to become a $15 billion a year business and streaming grows every day, consumers are starting to compare and contrast the services they experience—with results that spell opportunity for some, and disaster for others. This talk explores a recent Conviva Consumer Survey, as well as the conclusions from the 2015 Conviva Viewer Experience Report, to identify the increasing impatience of OTT consumers; the ever-growing expectations they bring to the table; and the tough economic realities of failing to execute an effective iterative publishing process.
Speaker: Simon Jones, Vice President of Marketing, Conviva
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