THEOplayer: 2017 Online Video Industry Predictions
At a time when VR and 360 dominate the "what’s hot" predictions, talk about advertising as a key trend in 2017 may seem a little passé. That would however be missing a major paradigm shift in our industry. Dynamic ad insertion (DAI) has emerged as an increasingly important revenue stream for content providers the world over. Despite this, the current client-based approach to ad insert is often haphazard and lacks the personalization synonymous with other areas of the industry (VR as a prime example). Fundamentally it also limits the monetization possibilities.
Server-side ad insertion (SSAI), where ad cues get ingested and stitched together with the content, represents an opportunity to avoid ad blockers and as a result personalize the advertising experience. This makes advertising more relevant to viewers, while increasing the overall value of the impression. Combining with a granular analytical capability creates the "perfect storm" for online video advertising.
THEOplayer provides a broadcast-grade solution to telecom operators, broadcasters, and content producers to deliver a world-class viewer experience in HTML5 for server-side dynamic ad
insertion (DAI-for-HTML5). This will not only improve the short-term revenue prospects but also result in a much more intimate relationship with end customers (leading to more accurate promotion and service positioning). Through our partnership with companies such as Yospace for server-side ad insertion technology; and Nielsen (ID3), Conviva, and Nice People At Work (NPAW) for granular analytics, we are able to offer a complete solution which is set to fundamentally change the industry dynamics. The next 12 months promise to be extremely exciting, so we look forward to riding the wave.
See the rest of the 2017 Streaming Media Executive Predictions in the related articles below, or download the entire batch here.
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We'll see more of the same in 2017, and that's a good thing—the people in our industry are changing the world one algorithm, one pixel, and one patent at a time.
Network-crushing bandwidth growth means it's time to revisit H.264 and HEVC codec SDKs to get the most out of your encoding and delivery dollar.
From education to healthcare, it is critical that workers keep up with new products, regulations, and research. Video is the answer.
Publishers need to focus on creating great content, leaving the behind-the-scenes technical details to proven managed service providers.
2017 is going to be the year of experimentation for live video on social platforms. Facebook Live is leading the way, but other platforms are catching up.
2017 will be the year of 4K live production and the year of live streaming done by everyone, from everywhere
Subscription monetization is viable, and ad insertion is become more effective and less costly, leading to what will be a banner year for online video revenue generation.
2017 will be the year of ubiquitous streaming, as low-cost, high-powered streaming solutions become even more pervasive.
Live streaming will be the big story of 2017, and OTT is now superseding IPTV. New 4K encoders and decoders for contribution and OTT are helping to make it all happen.
Flash is dying, and HLS and DASH can't offer the same low latency as RTMP. New technologies offer low-latency streaming
Look for more video from corporates, someone cracking streaming VR, and the slow demise of satellite TV as broadband takes over
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