What ATSC 3.0 Means for Multicast, Mobile, and UHD
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Learn more about ATSC 3.0 at Streaming Media East Connect 2021.
Read the complete transcript of this clip:
Sassan Pejhan: Today, in a traditional streaming service--which I guess most of your audience had experienced--that last mile is a series of individual streams. And if it feels wasteful--you're sending the same content, let's say for a popular sports program earlier, being replicated hundreds of times in that last mile. But the advantage is that those streams can be individualized and customized with custom apps with ATSE 3.0. You can have the best of both worlds. You're broadcasting it to everybody, but through the internet connection, you have the ability to individualize the ads and customize and stitch together for the end user. So this has benefits of spectrum-saving, as well as the benefits of customization.
Nadine Krefetz: So it sounds like scale.
Sassan Pejhan: Scalability. That's exactly right. I try to avoid the technical term, but that's exactly what it is. Scalable video encoding.
The best chunk size for low-latency streaming is dependent on a number of factors based on different use cases, and there is often a need for some compromise and tradeoffs in quality or speed. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, asks three industry experts what their chunk size preferences are for their requirements.
WKAR Public Media Director of Broadcasting and General Manager Susi Elkins discusses the impact of ATSC 3.0 on public broadcasting in this clip from Streaming Media Connect 2022.
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Advanced Television Systems Committee (ATSC) President Madeleine Noland explains how ATSC 3.0 came about, what a quantum leap it represents over ATSC 1.0, and how it's designed both to reflect the emergence of 4K, HDR, and other essential elements of current-day OTA and OTT, but how the IP-based standard is built with the elasticity to accommodate new developments as well.
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