Video: How to Build an A/B Testing Workflow
Streamroot's Nikolay Rodionov lays out the basics of A/B testing and how to implement it in HTML5 player development: how to present different versions of your player to different users, with custom condition variations that you can control and document their effectiveness.
Learn more about streaming player dcevelopment at Streaming Media East.
Read the complete transcript of this video:
Nikolay Rodionov: Let's take a look at how to actually create the A/B testing split. The concept here is very simple. Basically you need to be able to give different versions of your player to different users with custom conditions that you can parameter and control. There are several methods to do it. I am going to talk to you about two of them today. The first is the dynamic config injection, and the second is basically provide different version or builds for your player via reverse proxy.
This method has a lot of advantages. The biggest one is that it’s very easy to setup and use because basically you just work with a simple config file. It's also easy to deploy and roll back frequently because it's a completely separate service from your player build. Finally, it's also very scalable because the only thing that this A/B testing service does is basically send a 20-line config JSON at the beginning of each session of your users.
On the other side, being able to only change the config for the users, of course, gives this method a quite limited scope, so you can fine-tune your config parameters and even test new features via flags, but it's not a very good workflow because you don't want to have code that has a lot of conditionals and depends on how the flags are. You don't want to like to go too deeply into that for new features.
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