-->

Video: Encoding for OTT—How Good is Good Enough?

How do you set encoding standards for OTT video? When do you prioritize bandwidth over quality and vice versa? How do you predict performance on different devices and gauge user expectations? Does broadcast TV set the standard OTT providers need to match? Panelists from Streaming Media, Beamr, Brightcove, Verizon, and Yahoo! debate the issue at Streaming Media East 2016.

Watch the full video for this session here.

Read the complete transcript from the clip above:

David Sayed, Brightcove: How important is it to you, really? How much time are you willing to spend, because you can spend an infinite amount of time, and it will keep getting better and better. At some point you need to say, "Great, this is good enough." Good enough for certain types of content is going to vary. Presumably because you are all here, you all care about video quality, and video delivery costs, and things like that. I would say there's probably eighty percent of people out there that don't. As long as when they press the button it plays, and it's not dropping frames crazily, and it's not pixelated beyond recognition, that's okay.

Jan Ozer, Streaming Media: The counter balance to that, is everybody cares about the bandwidth.

David Sayed: Absolutely.

Jan Ozer: I think it's incumbent upon, if you producing video for mobile, it's incumbent on you to deliver the best possible quality to the lowest possible bandwidth. Even with some of the broadband vendors threatening to put caps, I cringe every time my kids are watching Netflix. Not that Netflix is bad at this, but it's not eight bucks a month, it's eight bucks a month, plus the fifty dollars extra that Comcast has thrown at me.

Mark Donnigan, Beamr: Now they have the mobile button.

Jan Ozer: Yeah, I think everybody needs to care about, if not quality, then certainly bandwidth.

Daniel Sanders, Verizon Digital Media Services: The goal of good quality video is that you don't think about video. I'm looking at it thinking about how the video looks, but a real viewer should never even think about it.

P.P.S. Narayan, Yahoo!: You put two screens and you watch TV broadcast on one screen, and OTT on one screen, and you should not be able to make out the difference. It's kind of the Turing test for OTT streaming, and I think that we are close, but we are still far away.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Video: The Future of CDN: An End-to-End Ecosystem

Streaming Media EVP Dan Rayburn discusses the shifting emphasis in the CDN market from delivering bits to providing a complete ecosystem.

Video: The Pros and Cons of a Multi-CDN Strategy

Streaming Media EVP Dan Rayburn discusses why using multiple CDNs make sense for some content owners and not for others.

Video: How Can Content Providers Deliver a Consistent Experience Across Devices?

Plex's Greg Edmiston, HBO's John Narus, and Machinima's James Glasscock discuss the challenges of controlling and standardizing the user/viewer experience across the diverse device landscape.

Video: Why Are Content Owners and Broadcasters Migrating to OTT?

Ooyala analyst Jim O'Neill and Machinima SVP James Glasscock discuss why content owners and broadcasters are recognizing the need to get on board with OTT in the face of cord-cutting.

Video: How Do You Achieve Consistent Quality for Live Streaming?

V-Factor Technologies' Jeremy Bennington explains how content providers can monitor live video delivery in real time and ensure consistent quality across different encoding profiles.

Video: Is Marketing Video Content Creation Trending DIY?

Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.

Video: How to Build Successful Branding Campaigns With VOD

Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.

Video: VR 360° Live Streaming Workflow

Wowza's Ryan Jespersen outlines the workflow for streaming live 360° and virtual reality video from capture to ingest to stitching to delivery.

Video: AVOD vs. SVOD: Which Delivery Model is Right for You?

MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.

Video: How Do You Achieve Consistent Quality for VOD?

V-Factor Technologies' Jeremy Bennington explains how to test for and ensure consistent quality in VOD delivery within each encoding profile.

Video: What Are the Challenges of Live VR?

Frost & Sullivan's Avni Rambhia discusses issues with latency, bandwidth, user experience, encoding, reach, and quality facing content creators as they make the leap into live VR.

Video: Why Adaptive Bitrate Streaming?

Streamroot's Erica Beavers makes the case for adaptive bitrate streaming and explains how to deliver the best possible user experience via ABR encoding.

Video: What's Next for IP-Delivered Video?

Panelists from NBC, Flix, and comScore discuss which OTT business models will and won't work going forward, and whether or not you need scale to be successful.

Video: Are OTT Providers Fishing in the Wrong Pond?

Google's Serge Kassardjian, Whistle Sports' Brian Selander, and Recurly's Dan Burkhart discuss the challenges of differentiation in the OTT services market.

Video: How Acorn TV Grew Subscriptions Across Platforms

RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.

Video: Battle of the Codecs: AVC vs. HEVC in 2016

Should you be delivering HEVC? It depends on what you're delivering and who you're trying to reach. Frost & Sullivan analyst Avni Rambhia breaks down the key issues of sticking with AVC vs. migrating to HEVC in this clip from Streaming Media East 2016.

Video: How to Tap Into Twitter With Mobile-First Content

Twitter Manager of Content Strategy and Planning Nina Mishkin provides 3 strategic tips on how to leverage Twitter to get your videos seen, expand your reach, and grow your brand.

Video: How To Build Your Encoding Ladder, Part 2: Resolution

Once you've decided on the bitrates that you want to deliver, it's time to determine the best resolution for each one, from 360p on up to 1080p. Streaming Learning Center's Jan Ozer shows you how.

Video: How To Build Your Encoding Ladder, Part 1: Bitrates

Streaming Learning Center's Jan Ozer explains how to choose data rates and resolutions for adaptive bitrate streaming to most effectively meet client expectations and end-user needs.

Companies and Suppliers Mentioned