-->

Key Considerations for OTT Integration

See more videos from Streaming Media East Connect on the Streaming Media YouTube channel.

Learn more about OTT at Streaming Media West 2020.

Read the complete transcript of this clip:

Darren Lepke: Efficiency is certainly something you want to consider when you're looking at integrating components. Certainly, costs are another big thing. I think the other thing we want to think about as well is the synergies that come when more of the platform is stitched together. So it's one thing to say, "I want to pull out an encoder here" or "I want to plug in a CDN there." That's pretty straightforward in terms of the integration we do. We integrate with things like broadcast playout systems all the time, so we can ingest schedules and ad breaks. And that makes a lot of sense. I think the other way to look at integration is the metrics and analytics that need to come out of your platform. A lot of those things are interrelated. They're connected. Your SSAI system is very much connected to your playout system and how well you deliver content and at what quality.

So, while it's great to have a fully modular plug-and-play system, it's also important to have a system that hangs together that can share data and ultimately integrate all of that data to provide the insights you need to bring on better ad partners or stream your video in different quality, or even start to do things like looking at the content itself. What, what content is performing the best? Where should I change my investment in content licensing, for example?

Nadine Krefetz: Okay. So the data is an interesting kind of way to look at it. I'm assuming that everyone's data needs change over time, especially as we have more and more data. Do people come to you with a data strategy?

Darren Lepke: For sure. And like you said, that that strategy matures over time as the business matures. When we first started seeing the OTT services emerge, maybe 10 years ago, the most important data was, What's my rebuffering ratio? How many users am I reaching? These are the core components of a workflow, in terms of the quality of the content that's being streamed.

Today we're seeing businesses mature beyond this initial phase of trying to make delivery work and into trying to understand what is profitable. Today our customers are coming back to us and asking, "Which of my SSAI and ad-decisioning partners are performing best? What are the profitability metrics that we can see across all of our content?" Because the businesses themselves are maturing into this model where it's no longer just this fun little experiment as part of their core business. They're looking at profit and loss and need, core business insights that a platform like the ones we all operate can unlock.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Solving the OTT Worfklow Puzzle

With so many moving parts in the streaming workflow, are best practices even possible? Five industry leaders share their insights into how to make all of the pieces fit

Best Practices for Server-Side Ad Insertion

fuboTV's Geir Magnusson, Sinclair's Michael Bouchard, Reality Software's Nadine Krefetz, Eyevinn's Magnus Svensson, and Verizon's Darren Lepke discuss SSAI best practices in this clip from Streaming Media East Connect 2020.

How to Ensure Smooth OTT Platform Integration

FandangoNOW's Rema Morgan-Aluko, fuboTV's Geir Magnusson, Sinclair's Michael Bouchard, and Eyevinn's Magnus Svensson discuss best practices for integrating OTT components and platforms in this clip from Streaming Media East Connect 2020.

Biggest Challenges Facing OTT Providers

Verizon's Darren Lepke, fuboTV's Geir Magnusson, and Reality Software's Nadine Krefetz discuss the present and future of OTT in this clip from Streaming Media East Connect 2020.

How to Improve OTT Search & Discovery

How can OTT services make it easier for consumers to find the content they want? More aggregation? Cross-listed recommendations? Sherry Brennan and Randa Minkarah discuss at Streaming Media East 2020.

The State of OTT Piracy in 2020

Intertrust's Ali Hodjat discusses where OTT piracy is happening now, how anti-piracy companies are counteracting it, and what remains to be done to root out the problem in this clip from Streaming Media East Connect 2020.

Is the COVID OTT Bump Sustainable?

Resonance AI's Randa Minkarah and strategic consultant Sherry Brennan speculate on OTT's next new normal in this clip from Streaming Media East Connect 2020.

Emerging Trends in AVOD and SVOD Consumption

Strategic Consultant Sherry Brennan forecasts the near future of OTT services and how consumers will use them in this clip from Streaming Media East Connect 2020.

How the COVID OTT Surge Has Impacted Performance

Intertrust's Ali Hodjat discusses how surging traffic and heightened content protection have affected OTT performance over the last three months in this clip from Streaming Media East Connect.

What is Driving Consumer OTT Preferences in 2020?

Critical survey data on OTT consumption from Altman Vilandrie's Matt Rivet, with additional analysis from strategic consultant Sherry Brennan at Streaming Media East Connect 2020.