How to Personalize Sports and eSports Streams
Learn more about sports streaming at Streaming Media's next event.
Watch the complete presentation from Streaming Media West, ESS102b. The Next Generation, in the Streaming Media Conference Video Portal.
Read the complete transcript of this clip:
Codi Warren: The majority of our audience is watching because they either have played, or they have kids who are playing. So, that's kind of the easy fish to get. You're not going to explain the rules of softball every single time you stream or you do broadcast something, maybe like a quick, five-second blurb about differences in the game, that kind of thing. I think that's where we, as an organization, really excel, is that you just get their initial interest peaked and then we'll use targeted ads. Whether it's on the streaming or if it's on just the broadcast of, hey you just liked what you saw, check out USAsoftball.com and we'll explain everything you need to know basically about the sport for those of you who haven't played. Because, for me, as a viewer, if I'm watching and every single time that I'm watching an NCAA softball game, they explain to me the rules of the game. I'm going to get irritated and I'm not going to want to watch that part of it. But that's where we strategically pull them off site, you know, during the broadcast, just kind of do a better job of explaining it for, maybe those who have never really played it before.
Ari Evans: One of the grand tragedies of live streaming, is that it's just a TV broadcast that's on the internet. That really dulls the power of the internet. It's not a one-way broadcast medium. You can know who's on the other end of the line, right and you could personalize the experience to those viewers. So, for example, something borrowed from... And I mean this is a big problem in Esports especially. If you try to bring--if you're a kid and you bring your dad to watch this game, they're gonna have no idea what's going on most of the time. So, if you're watching online, if it's your first time watching this sport, you can change the graphical package and the overlays that come up. You might not be produced in the content itself with a caster, but you can add through the layers of content that appear around it. You can personalize it to the viewer. So, you could be overly explanatory to a first time watcher. And to someone who you know is looking at the stats. Who's participating in fantasy. You drop all that stuff out and you show a deeper, more statistics-related broadcast to them. And a lot of this can just be automated with AI.
Fox Sports' Kristen Scott, Cheeshead TV's Aaron Nagler, and FCFL's Patrick Dees discuss how to integrate betting into existing OTT and broadcast sports content, even for engaging gambling novices in this clip from Streaming Media East Connect 2021.
Fan-Controlled Football League's Patrick Dees, CheesheadTV's Aaron Nagler, Fox Sports' Kristen Scott, and FuboTV's Pamela Duckworth discuss how gamification in sports streaming enhances the game experience rather than distracting from it, and underscores the generational divide between lean-back viewers and those who expect to be co-creators of live sports experiences.
FuboTV's Pamela Duckworth, Fox Sports' Kristen Scott, and Cheesehead TV's Aaron Nagler discuss the kinds of innovative supplementary programming and interaction streaming services are offering sports fans--particularly during times in recent months when there were no sports--and how fans are responding, in this clip from their panel at Streaming Media East Connect 2021.
A new study from Ring Digital shows the rise of YouTube as the "go-to" destination for highlight viewing, and finds that the standalone D2C market for highlights is between $2.7 and $4.5 billion
Twitch VP Sales Katherine Bowe and Streamer Brooke "Dodger" Thorne discuss streamer community building and interaction in this clip from their fireside chat at Esports & Sports Streaming Summit at Streaming Media West 2019.
VisualON SVP and Head of Business Development Michael Jones discusses the challenges and timetable for reaching <1 second latency in large-scale live sports streaming in this clip from Esports & Sports Streaming Summit at Streaming Media West 2019.
Lightstream's Stu Grubbs discusses Lightstream's cloud-native live video production architecture in this clip from Esports & Sports Streaming Summit at Streaming Media West 2019.
Nitro Circus VP of digital content Remi Guyton discusses emerging opportunities in action sports streaming in this clip from ESports & Sports Streaming Summit at Streaming Media West 2019.
Mux Founder & Head of Product Steve Heffernan discusses the pros and cons of different methods of lowering latency for large-scale live sports event streaming in this clip from Streaming Media West 2019.
Comcast Technology Solutions' Matt Smith, Fox Sports' Michael Bucklin, and BC Live's Stefan Richardson discuss what draws audiences ti sports content in this clip from ESports & Sports Streaming Summit at Streaming Media West 2019.
University of Oklahoma Assistant Athletic Director Jacob Potter discusses how his department met the challenges of filming golf on a tight budget with a LiveU Solo-driven workflow in this clip from Streaming Media West 2019.
Blizzard Director of Live Operations Corey Smith discusses how Blizzard approaches live streaming localization for two globally distributed shows in this clip from a Live Streaming Summit panel at Streaming Media West 2019.
We take a look under the hood and explore the four main hardware components that directly affect performance when building or configuring a streaming workstation.
Google Head of Sports & Entertainment Kiran Paranjpe, NASCAR Digital Media Director Brendan Reiley, World Surf League SVP Rich Robinson, and WWE SVP Jared Smith discuss what's driving sports streaming in their keynote at Streaming Media West 2019.
High School GG Executive Director Todd Conley and 1337 Facilities President Jordan Rambis discuss the video gear most commonly used in school Esports streaming workflows in this clip from their presentation at Esports & Sports Summit 2019.