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How Inconsistent Reporting Hurts FAST Channels

See more videos like this on StreamingMedia.com.

Learn more about the FAST and OTT analytics at Streaming Media West 2021.

Read the complete transcript of this video:

Allan McLennan: May I ask--give me a ballpark--about your audience size. Overall how many, how many viewers do you have on a daily or monthly basis?

Jeff Clanagan: That's an interesting question, and it's a data question. So here's one of the frustrations of having a FAST channel: My dashboard on Tubi gives me impressions and revenue, which is great because I can see the revenue every day. I can't tell you how big my artist is on Tubi. I can tell you I'm generating money and we're getting inmpressions. Now, if you go to my Pluto dashboard, I can tell you what my audience is on a daily basis, on a Monday. I can tell how many minutes they're watching. If I go to my Roku dashboard, it's giving me rankings and stuff like that. Every dashboard is different, and that's probably the biggest frustration for me. So I can't tel you how many people. I can tell you that last year when we were still building, we did over 3 billion minutes of a time. I could tell you on Pluto to the point exactly how many viewers we have, but I can't tell you necessarily all the raw data. I can give you some estimates and subs. Mike, I don't know if you have any input on it, but every platform, the way they are reporting, like with Pluto--even with Peacock, with revenue. I can't tell you how many numbers I've got.

Mike Green: Jeff, do you get more information back than if you had made the same channel and it sent it off to Comcast in the old model?

Jeff Clanagan: There you go.

Mike Green: I'm curious. Do you program the same virtual channel for all of those FAST partner platforms?

Jeff Clanagan: No.We have a channel, but I don't have the same content on every platform.

Mike Green: So that's where it gets interesting, is picking. And especially as you start having this greater direct-to-consumer relationship of your own, what you choose to put where, your windowing strategy, your programming and licensing strategy.

Jeff Clanagan: Exactly. And a lot of it is, I'm going to put my premium content where I've seen the most engagement and generated the most revenue. So I kind of keep that on our premium channels, but it's difficult because--and I'm sure this will resolve at some point--there's no uniform reporting across all these platforms.

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