Has the Heyday of Specialty Streaming Content Arrived?
See more videos like this on StreamingMedia.com.
Learn more about specialty content production at Streaming Media East Connect 2021.
Read the complete transcript of this clip:
Casey Charvet: I like to use the term "specialty content." I think, once upon a time, I might've called it niche content, but I think that's a little bit pejorative. Calling it "specialty content" is identifies that there is actually a pretty broad distribution of interests in content that people are looking for. And that content can now have a place and be successful. Whereas before, as producers, we could only really take the very top of the bell curve and spend the money on it because it was a large investment and capital expense and barrier to entry and all that. And now, with that barrier removed and the power of the tools that are available, if you're into backyard archery, you can set up your phone and archery target and make a YouTube video on it and probably get people to watch it. So I think we're going to see a continued explosion of content, even if the audience scales are smaller.
Eric Bolten: I would just add in to echo--because obviously Casey, Gigcasters, and Zixi walked there--that the notion of what production value required has definitely shifted. And you can do very large-scale--and, as Mark points out, authentic. And the range and what we are seeing is sort of extensions of traditional live broadcasts and events that now have behind the scenes, extra cameras, extra feeds, and just different ways to engage a much more fractured and mobile audience.
Flavor Inc. President Jose Castillo talks NASCAR, TikTok, Twitch, and the ever-evolving streaming media story with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.
05 Dec 2022
Mobeon CEO Mark Alamares discusses how his company has worked with YouTube and TikTok influencers to produce a steady stream of low-key, lo-fi content to maintain authentic connections between those influencers and their audiences through the pandemic.
21 Apr 2021
Zixi's Eric Bolten and Gigcasters' Casey Charvet discuss how the pandemic hastened the inevitable transition to virtualized production in live streaming in this clip from their "Future of Live Streaming" panel at Streaming Media Connect 2021.
09 Apr 2021
Zixi's Eric Bolten discusses the transition to remote and cloud-based production in this clip from Streaming Media Connect 2021.
05 Mar 2021
Companies and Suppliers Mentioned