Save your FREE seat for Streaming Media Connect this August. Register Now!

Can AI and Blockchain Help Fight Streaming Piracy?

Learn more about streaming piracy and content protection at Streaming Media's next event.

Watch the complete presentation at Streaming Media East, B204. Batten Down the Hatches: Stream Piracy and How to Protect Your Content, in the Streaming Media Conference Video Portal.

Read the complete transcript of this clip:

Christopher Sass: You gotta be careful with AI, right? 'Cause it's a buzzword. It's like saying "Cloud," right? So I see today a lot more machine learning and kind of more where there are humans involved in directing it and a lot of learning and things, like you said, behaviors change, right? You can do really interesting things if you understand the pirate's ecosystem, if you look at the temperature of boxes and where they're on at a time and records, you can figure out a whole lot of stuff, but you really need to interpret and make that valuable. So I see a lot of investment there. I do see things coming with the streaming and flow analysis, a lot of that kind of technology's really emerging. That's pretty exciting stuff. And there's a few startups out there doing things with blockchain. You talked about "what if you could just buy a piece of content, and you only wanted the piece of content?" Well, if I had a public immutable chain of custody basically of the content, I could do that. I could now take my piece of content and let you buy this or buy that, put it in a blockchain, and I know exactly where it went. That's really early. You know I think, if you say what's two, three, five years out, that, we're kind of in the infancy, there's a few companies out there, I don't know if we're quite ready for primetime with it. I know that even our R&D people look at those kind of things, but we're probably not productizing that stuff right now, it's more just that's kind of interesting, it's got some legs, let's figure out where it goes.

Matt Tooley: And you know, one thing that we've been looking at with the companies is how to apply a machine learn and supervised machine learning cause there's a lot of technology doing that in the cyberspace for identifying malware, and so if we're, we're just saying "Okay, just change the word malware to video piracy and start, can you find it?" Well, it turns out you can. So we're working with companies to see if we can get that productized as a way to be able to sniff it right out on the fly.

Jason Thibeault: Yeah, I think there's definitely still a lot of human intervention needed for data analysis. I mean, when I talk to one of our member companies-- big, big, big content owner-- and you know he was telling me that they really look at logs, and they have thresholds for logins, for example, and they see someone logging in a lot of times from a lot of different places, hmm, maybe something, somebody needs to reach out to that user. You know, maybe we'll just cut their account off and let them contact us, so if they're a pirate, they're not gonna contact 'em right? They're just gonna be like "Ah, I got caught, I'll go somewhere else." But if they're a legitimate user, whose credentials might've been compromised or stolen, the user will reach back out and go "Hey, why'd you cut off my account?" Well, we noticed this and we'll light you up again, change your password, and then if it happens again, well they probably know that was a bad actor who was just being, you know--

Christoper Sass: And that's the big data angle, right? I mean that's like with credential sharing we do that. That's why say you get scores, and one of the sore things is like you come in and say "Hey, we just locked your account, we want you to call us to turn it back on." Or now you gotta use two-factor authentication-- yeah, that's inconvenient for the normal user. But if you're a bad actor and you're doing something illegal, so what if it's inconvenient? The operator shouldn't care, but we wanna have a high degree of confidence, and I think the key there is, with big data, it doesn't solve all problems. You need a really specific problem set, and you need to be able to take the noise out of the data, and that's where the human comes in, 'cause there's just too much data. You really need to figure out what's valuable data, and that's where we're kind of in the early stages. 'Cause I don't know that for this application that a lot of companies are there yet.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Adventures in the Movieverse: Web3, Blockchain, Eluvio, and the Future of Streaming

The movie-watching experience has entered an unprecedented and thrilling new era of full-immersion entertainment with the arrival of a pioneering, living NFT and Web3 offering from Warner Bros. Home Entertainment: The Lord of the Rings: The Fellowship of the Ring, Extended Edition. This Web3 movie event is fueled by Eluvio, a developer of blockchain-based 4K streaming and ticketing technology and the self-described "blockchain home for crypto content."

Web3 and the Decline of Major Media Companies

Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.

NFTs Come To Connected TV

"What we've created isn't TikTok or YouTube, it's straight art," says Kevin McCarthy of StreamNFT, which just launched on the Roku Channel Store, bringing non-fungible tokens to your TV set.

Blockchain and NFTs: Power to the Creators

Some say NFTs (non-fungible tokens) are a novelty, a status symbol for the crypto rich, and a bubble that's bound to burst. Others argue that NFTs will fundamentally change business models in the creative industries. It's early days, but there's plenty of momentum behind NFTs and blockchain. Here's what you need to know.

The Building Blocks of the Metaverse

The most important aspects of the entire metaverse project are the interchange standards and the tools, protocols, formats, and services that enable persistent and ubiquitous virtual simulations. Without them, there will be no metaverse.

RealNetworks Brings Facial Recognition to Real 20/20 and StarSearch Chrome Plugin

RealNetworks' SAFR technology has been primarily deployed in security-related applications, but the new Chrome plugin StarSearch and the company's own RealPlayer 20/20 bring it to consumers

Four Keys to Combatting Video Piracy

Streaming services aren't just competing against each other; they're competing against pirates. DRM, encryption, watermarking, and geofencing are crucial components of any successful OTT anti-piracy strategy.

What Is the Streaming Industry Doing to Solve its Piracy Problem?

Streaming Video Alliance Executive Director Jason Thibeault and NCTA VP of Broadband Technology Matt Tooley discuss current industry-wide efforts to address privacy concerns in this clip from their panel at Streaming Media East 2019.

Blocking Multiple Piracy Websites Can Decrease Levels of Piracy

Blocking is an effective way to curb piracy and direct people to legal alternatives, it turns out. But it only works if many sites are blocked, finds Carnegie Mellon.

How Do You Fight Streaming Piracy in a Free Content Culture?

Synamedia Head of Technical Sales Christopher Sass discusses the challenges of content protection in a culture that regards streaming content as free in this clip from a panel at Streaming Media East 2019.

YouTube Announces AI-Driven Video Reach Campaigns at Advertising Week

Advertising Week starts today in New York City, and YouTube has a message for all those attending: Let artificial intelligence make your job simpler.

What Can Streaming Content Owners Do to Prevent Theft?

EZDRM Co-founder & COO Olga Kornienko discusses the importance of understanding the underlying causes of streaming piracy for dealing with it in this clip from her panel at Streaming Media East 2019.

Video: Is Streaming Content Piracy Getting Worse?

Twentieth-Century Fox's Ron Wheeler, Kudelski Group's David Wurgler, and Verimatrix' Petr Peterka, discuss the current state of streaming piracy in this clip from Streaming Media West 2018.

Video: Why Haven't We Implemented Industry-Wide Anti-Piracy?

Limelight VP, Product Strategy Steve Miller-Jones discusses the challenges of standardizing anti-piracy in this clip from Streaming Media West 2018.

Video: Early Window Anti-Piracy Case Study, Pt. 2: Results

Twentieth-Century Fox SVP, Content Protection Ron Wheeler presents Part 2 of a case study on UHD/HDR anti-piracy strategy presented at Streaming Media West 2018.

Video: Early Window Anti-Piracy Case Study, Pt. 1: Strategy

Twentieth-Century Fox SVP, Content Protection Ron Wheeler presents Part 1 of a case study on UHD/HDR anti-piracy strategy presented at Streaming Media West 2018.

Companies and Suppliers Mentioned