Digitas Earns Elite Adobe Analytics Specialization

- Digitas, The Connected Marketing Agency, has been accredited as an Adobe Analytics Specialized Partner, ensuring agency clients have access to best of breed expertise across the breadth of Adobe Analytics capabilities.

- Adobe Specialized partners are recognized by Adobe as the most highly skilled and trusted partners in the global Adobe partner ecosystem through: 1) Rigorous skills testing, 2) Client references, and 3) Proven customer success on product implementation.

- Digitas' existing specialization in Adobe Experience Manager and now Adobe Analytics, part of Adobe Analytics Cloud, signals continued growth in the agency's training and enablement program with Adobe.

- Earlier this year, Digitas became the first partner to complete Adobe's Multi-Solution Implementer (MSI) learning program, marking expertise in Adobe Experience Cloud.

- Digitas also partnered with Adobe to create the Adobe Audience Manager Business Practitioner Certification, the first certification of its kind in the data management platform (DMP) space.

- Digitas is one of just 18 Global Alliance partners to achieve Adobe Analytics Specialization.

- "Becoming an Adobe Analytics Specialized Partner validates Digitas' commitment to equipping our talent with the highest level of platform expertise. This will help us deliver high-quality implementations and analyses for our clients and further demonstrates our commitment and our continued investment in our Data & Analysis capability" - Jen Colton, EVP, Data & Analysis, Digitas

Industry Announcements's article first appeared on OnlineVideo.net