Video Ad Viewing Up 25% Since June, Says comScore
[Editor's Note: This article originally appeared on Beet.TV]
LOS ANGELES -- The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos viewed, up 25 percent since June when they accounted for 12 percent according to data provided to Beet.TV from comScore.
While many of those ads were streamed by big publishers including Microsoft, AOL and Google, many have been serviced by video ad networks such as Tremor Media, Adap.tv, Brightroll, YuMe, BBE and several others.
Tremor was the biggest player, serving some 477 million ads in November, comScore reports.
Video Ad Networks: Big but Not Well Known
Despite the influence of these ad networks, an industry surveyof agencies and marketers finds awareness of the video ad networks is "quite" low, says Andy Tu, VP of marketing for Break Media.
Started as a Web video producer/distributor of male humor shows, Los Angeles-based Break has become a major video ad network with a growing staff and offices in several major media markets.
We spoke with Tu from his Los Angeles office via SkypeVideo.
In a slow summer month for online video, NBC, ABC, and CBS all showed losses.
The two online video powerhouses continue to widen their lead; Viacom Digital gains in the rankings
Vevo regains its number two spot, while Google continues to dominate video views and Hulu continues to dominate ads.
Is the U.S. tired of online music videos? Or was February just a slow month for new songs?
YouTube clips and music videos pull in viewers, but premium content sells ads.
Video streaming on mobile devices is skyrocketing, and much of that traffic is due to YouTube.
Report looks at key trends in online video, online advertising, mobile, e-commerce, and more.
The measurement company looks at which sites are serving the most videos and which are serving the most ads.