SparkReel Offers a Simple Platform for User-Generated Videos
As online video becomes an essential for today's companies, we're noticing more products and services popping up that make online video easy for brands. Consider SparkReel, which focuses on user-generated video.
Imagine that you want your customers to upload homemade videos about your product, perhaps to win a prize. You could do it through YouTube, but that doesn't look professional and you give up the ability to brand the videos. You want to host the videos on your site, but creating that kind of platform can be expensive.
SparkReel makes it easy to create a crowd-focused video hub. You can host it on your site, make it available on mobile devices, or embed it on social networking pages. Customers can upload their videos or just look at other people's work. There's moderation, so you can approve posts before they go up. You can even designate VIP members whose videos will go live right away.
Getting fresh video content is a struggle for small- or mid-size companies, so harnessing the power of your fanbase is a smart way to go. Customers upload directly from their smartphones, so video creation is easy and spontaneous.
SparkReel currently offers three types of accounts. The free plan lets companies create a hub, but that hub lives on SparkReel's site and carries SparkReel branding. SparkReel To Go (starting around $10,000) lets brands build the hub into their site, blog, or Facebook page, but still carries SparkReel branding. Finally, SparkReel Premium (starting around $30,000) integrates into all your properties and has customized branding. Visit the SparkReel site for more details on the plans.
We spoke to SparkReel's co-founder Matt Gibbs who told us that there are more developments coming. SparkReel will soon offer special hubs for contests, events, internal use, and more.
This definitely fills a need for easy online video communities. Look to the graphic below or the SparkReel site for more info.
