Now That You’ve Got the Viewers, How Do You Make Them Stay?
Today’s live streaming viewers are savvy and fickle, and while some tentpole events might be unmissable, you still need to make sure your user experience is compelling enough to keep viewers watching. By putting control in the hands of viewers via interactive, easy-to-use players; giving them the tools to comment and share clips; and most of all, delivering a compelling viewing experience from start to finish, you’ll differentiate your content from the rest of the pack.
Moderator: Robert Reinhardt, CTO - videoRx
Brian Ring, President - Ring Digital
Ryan Currier, Head of Digital Products - Pac-12 Networks
John Luther, SVP of Product Strategy - JW Player
Mike Lucero, VP, Connected TV Strategy - Ratio
Adam Babkes, Creative Director - Baby Steps