The rapid expansion of OTT offerings to the market is creating an abundance of choice for consumers, confusion, content overload and shrinking wallets. This session helps M&E companies and operators understand the software tools needed to build audience awareness and create known users for sustainable economic models. It explores the kinds of systems that companies need to get video to play across all devices, but also to build a sizable userbase and progressively move users smartly from freemium to advertising, pay-per-view, and subscription business models.
Moderator: Daniel Webster, Managing Director - Kaltura Strategic Solutions
Sharmila Aroskar, VP, Business Development - TEN
Richard Maraschi, VP, Presence & Marketing Automation - Yellow Pages
Linda Abrams, CRO - 24i
Jeremy Gerstman, VP, Operations - Jukin Media