Infographic: Is Over-the-Top Video a Major Game Changer for Pay TV?
While StreamingMedia.com readers are aware that over-the-top (OTT) video is making a dramatic impact on the pay TV industry, they may not know just how far reaching those changes will be, or the opportunities presented to the pay TV industry.
To get a handle on the rapid changes OTT is creating, Verimatrix worked with StreamingMedia.com to create a research report titled OTT Video: Coming to a Paid Channel Near You. The report, available for free download, is the result of surveying 758 media industry executives, including content providers, technology partners or vendors, and pay TV operators.
The findings are significant: Rather than being a threat, OTT is a bold way for OTT operators to attract new subscribers, said 49 percent of respondents, and today's subscription plans will soon give way to pay-as-you-go services.
For executives who prefer an executive summary, Verimatrix and StreamingMedia.com have created the infographic below. Look through it for key findings, and download the full survey for in-depth results.
An in-depth survey of over 750 media industry professionals looks at the growth of cord-shaving, the importance of rights management, and the continuing problem of bandwidth limitations.