Industry Perspectives: Beyond Compliance—Webcasting Evolves into a Strategic Communications Tool

Opportunity Knocks
Clearly, Webcasting is "top of mind" with our corporate clients who are already using some of the most advanced communication tools on the market. Today’s high-end Webcasting tools combine streaming audio and video communications with slide presentations and interactive features, all in one customizable interface.

Webcasting enables companies to reach a global audience, communicate important business information, and interact with participants in real-time. It allows companies to deliver their message right to the desktop of their audience with the effectiveness of a live, in-person event. It presents companies with opportunities to get their story across quickly with easy-to-measure payback. And it provides companies with an opportunity to engage their audience in a compelling and interesting manner.

Whether you want to share company news, corporate initiatives, quarterly results, or business updates, the interactivity of a Webcast can bring your events to life, making them more relevant and more valuable to employees, customers, and shareholders.

Greg Radner is SVP of Product Management/Marketing for Thomson Financial’s Corporate Communication Services Group. He can be reached via email at greg.radner@thomson.com.