-->

Register now for our FREE webinar series, Streaming Media East Connect in June!

How to Build a Video Podcast in 3 Steps

After editing and adding any additional titles, credits, etc. it’s time to output your video into a podcasting friendly format. Most content is either viewed in a browser/media player on a computer or downloaded to a portable media device (iPod, Creative Zen, Archos, etc.). For the purpose of this article, let’s render a video out for an iPod, which is also a standard output for some of the online distribution channels. In iMovie, Final Cut Pro, or QuickTime on a Mac you can simply export to iPod format, which is 320x240 at 30 frames per second in a QuickTime MPEG-4 file. On a PC you will want to render out using Adobe Premiere or similar video software to a 320x240 AVI or MPEG video file. There are a host of free or inexpensive converters at www.download.com or www.tucows.com that can convert AVIs or MPEGs to an iPod-friendly MPEG-4. Once your content is in the right format its time to post.

(Below: Submitting a feed to iTunes)

Submitting a feed to iTunes

Step 2: Post It
With myriad ways to deliver your content, you want to make sure you are using the proper channel for distribution. Video podcasting content can be protected by hosting the content internally and using a variety of formatting procedures to protect from downloads. The current trend by major content providers is to provide media with fewer restrictions and advertisements for revenue streams. Other strong channels for content are TV advertisements and other clips that are specifically designed to be spread virally.

(Below: Uploading a file to YouTube)

Uploading a file to YouTube

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Searching for Answers: Where Did All the Video Podcasts Go?

It's been a long time since Diggnation and Best Week Ever, but podcasting used to have a lot of video available. Why did audio take over the medium?

Podcasters Woo the Media at Third IAB Podcast Upfront in NYC

With revenues soaring to $220 million this year and popular series becoming mainstream sensations, times have never been better for podcasters.