HBO Go iPad App Gets 1 Million Downloads in First Week
How popular is HBO? Within the first ten days of its availability, the HBO Go iPad and iPhone app was downloaded one million times.
During his Streaming Media East keynote, HBO co-president Eric Kessler emphasized the fact that HBO is no longer just about television.
"We've evolved the HBO tag line from 'It's not just television, it's HBO' to simply "It's HBO" in recognition of all the options that customers have to consume content," said Kessler.
HBO Go is HBO's entry into the new world of TV Everywhere—the concept of providing consumers with access to the entertainment they want to watch on any device, with little or no incremental cost.
"Each month our customers vote on our service with their pocketbook," said Kessler. "HBO Go is portable, free, exclusive, and provides subscribers a tie-in to their pay TV subscription."
Video of Kessler's keynote is below.
(Photo credit: David Michael Howarth Photography)
In an SVOD first, HBO original series, miniseries, and comedy specials will appear on Amazon Prime Instant Video starting in May.
HBO Go is now available in multiple Latin American countries, but it wasn't a simple matter of porting over the U.S. original.
Streaming access to the Cinemax library is now available to subscribers using mobile devices
A Streaming Media East panel looks at all the challenges—from encoding to monetization—that organizations face in getting their video content onto iOS, Android, and other mobile devices
Is there a generational shift in how consumers view TV? One Streaming Media East panel challenges the idea of bundled cable channels.
New product offering is a full-service solution that handles customer authentication and video optimization.
Apple iOS and Google Android users can see an episode of the popular show one week early.
Attendees could compare over 20 popular and less-known set-top boxes all from one location.
A video review of the new HBO Go app for iPad, which HBO co-president Eric Kessler will talk about along with the company's online video strategy next week at Streaming Media East and live on StreamingMedia.com