Nearly a Quarter of Online Video Ads Are Fraudulent: Videology

Advertisers, how many of your paid online video views are created by bots? Would you believe 23 percent, on average? That's the finding of video advertising technology company Videology and ad fraud detection pioneer White Ops, who are joining together to combat that non-human activity—and do so at scale.

Videology and White Ops already have a working history: They've worked together for a year now to stop bot traffic for advertising clients. This tome, however, their goal is to completely eradicate fraudulent traffic.

This new solution works throughout a video campaign's lifecycle, blocking non-human activity while optimizing the campaign according to its stated objectives. White Ops provides technology that can identify bot traffic from the first stream. It can even differentiate human views from bot views when they come from the same malware-infected computer. This White Ops technology is integrated with Videology's platform, and works no matter the end device.

What sets this solution apart from the competitors, Videology says, is its ability to block suspicious activity at scale and in real-time. The result, it says, guarantees advertisers the largest possible reach along with strict control over quality.

"Bot traffic is a major concern of our clients, and rightfully so," says Scott Ferber, chairman and CEO for Videology. "But access to inventory is also key when it comes to video advertising. White Ops is uniquely equipped to combat bot traffic in today's marketplace, and through our deep integration, our clients can leverage Videology's proven ability to solve for portfolio-level objectives, without making trade-offs on media quality."

Videology is offering White Ops fraud detection to all Videology Platform customers.

Keyboard image via Shutterstock.

Troy Dreier's article first appeared on OnlineVideo.net