Almost Grown: Advertising Year in Review

Predictions for 2008
So what does 2008 hold? While it’s cliché to say "more of the same," that sentiment might not be too far off. The rising impact of online video advertising, plus the growing trend in entertainment to provide televised content on the web for free—supported by advertisements—means that content owners and advertisers alike are going to have to rethink their first-run, syndication, and web advertising strategies.

The advent of online HD (see "High Time," pp. 121-128), will propel online video advertising to a level that allows equal quality between televised and online video advertising, opening new doors for ad agencies and bottom-line revenue for destination site owners.