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Unicorn Media to Provide Global Live Broadcast of the 2nd Annual Streamy Awards

Unicorn's Media-as-a-Service(TM) solution provides comprehensive video platform for ground-breaking event.

Tempe, Arizona(08 Apr 2010)

Unicorn Media, Inc. has announced that they will provide their Media-as-a-Service(TM) solution to power both the live and video-on-demand (VOD) broadcast of the 2010 Streamy Awards, the first and most prestigious live, envelope-opening awards ceremony on the web, devoted to honoring excellence in original web programming and those who create it.

As the Media Services Partner for The Streamy Awards, Unicorn's video workflow solutions will provide fast and efficient media management tools to upload content, transcode at multiple bitrates and support 3rd party ad integration for monetization. Unicorn's customizable player supports live and VOD viewing, embed/share functionality and seamless integration with 3rd party services.  For the Streamy's, Unicorn is integrating with PlyMedia for multiple language subtitling in support of a global viewing audience. Unicorn's dynamic media synchronization technology will also enable the management of live and VOD iPhone streaming.  By leveraging Unicorn Media's adaptive streaming capabilities, The Streamy Awards will provide its global audience with a high-quality viewing experience - optimizing stream delivery through profiles that allow the player to adjust according to the viewers' unique network and hardware resources regardless of device.

In addition to a cost-effective, quality viewing experience, Unicorn Media will also provide The Streamy Awards team with real-time cloud analytics tools to give them access to key data points such as video reach, content consumption, domain, or geography - all within seconds of each ad hoc query. The Streamy Awards will have the unique ability to analyze content performance, end-user behavior, revenue generation, and delivery cost no matter where or when the popular award show is viewed.  By providing actionable information, Unicorn Media customers are given the ability to make important business decisions, on-the-fly, improving revenue generation capabilities. 

"As a live online entertainment property, our choice of media services partner is crucial to the success of the show," said Brady Brim-DeForest, executive producer of The Streamy Awards. "Unicorn Media's world-class expertise in content delivery and live broadcast ensure that The Streamy Awards will be delivered to its audience no matter how or where they're watching. Their flexible, robust platform has enabled us to deliver on our vision for the best possible viewing experience for the 2010 Streamy Awards."

"The Streamy's is a great showcase for the power of online broadcasting, and we are excited to be part of it.   The viewer experience we can provide through our Media-as-a-Service(TM) solution gives The Streamy's audience a high-quality, front-row seat, and our analytics tools will give the producers valuable real-time insight into that audience for the first time," says Bill Rinehart, Chairman and CEO, Unicorn Media.

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.   With a focus on publisher profitability, we lower the costs of video management and improve revenue generation capabilities through actionable real-time information.  Our flexible Media-as-a-Service(TM) architecture enables Unicorn Media customers to choose the services that best suit their needs through our comprehensive video platform or by augmenting their existing system with any of our individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com <http://www.unicornmedia.com>

About The Streamy Awards

Presented by the International Academy of Web Television, The Streamy Awards recognize excellence in global web television programming for the broadband distribution across 35 creative categories, from acting and directing, to editing and special effects.  Members of the International Academy of Web Television review shows submitted through a free, public submission process and vote on the final nominees and winners for each category.  The Audience Choice Award for Best Web Television Series is selected by members of the public.  Winners of the 2nd Annual Streamy Awards will be announced at the Streamy Awards Ceremony on April 11, 2010 at the Orpheum Theatre in Los Angeles.  The Streamy Craft Award winners will be announced at a separate ceremony on April 7, 2010 at the Barnsdall Art Center in Hollywood.  Founded in 2009, the Streamy Awards are co-hosted by a consortium of new media companies including Tubefilter News and NewTeeVee, and are produced by Tubefilter, Inc.  For more information, visit www.streamys.org, follow @streamyawards on Twitter and become a fan at www.facebook.com/streamys.