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Level 3 Introduces Service To Measure Performance of Online Video Streaming Across All CDNs

With New ‘Client Side Statistics’ Service, Level 3 Customers Can View 3rd Party Performance Analytics of Each CDN, Fully Integrated Into Level 3’s MediaPortal

Las Vegas, NV(16 Apr 2012)

Level 3 Communications, Inc. (NYSE: LVLT) today announced the launch of a service that enables companies to see an objective, third-party analysis of their websites’ video streaming performance in real time across all content delivery networks (CDNs). The new service, Client Side Statistics, is fully integrated within Level 3’s MediaPortal, with data analyzed by Conviva – a market leader in video optimization and viewer experience.

More and more companies are using video content on their websites to help build their businesses. By 2014, 77 percent of U.S. online activity is projected to consist of video streaming, according to an industry research report by eMarketer.com. Level 3 is now offering customers an objective third-party tool that helps them better understand how each of their CDNs and individual video assets are performing. This allows customers to maximize the quality of their online presence, thereby improving audience engagement, which is expected to grow the customer’s overall business.

The new Client Side Statistics service delivers multi-platform performance statistics, with real time audience and quality insight metrics. This helps content owners identify and optimize popular content, as well as localize any issues to quickly pin down their source. The service also equips content owners with the tools they need to better manage relationships with their content delivery network vendors and make informed decisions about their technology purchases.

“With these analytics, Level 3 CDN customers have a one-stop shop where they can go to quickly access all the data they need on viewer engagement and video quality,” said Mark Taylor, vice president of Media and IP Services at Level 3. “This ensures they’ll have the information they need to offer a first-class customer experience while increasing viewing time, engagement and we believe ultimately helping our customers grow their revenue faster.”

For more information on Level 3’s Client Side Statistics, please visit www.level3.com/en/customer-center/media-portal. To see the service in action, visit: www.level3.com/en/resource-library/videos/conviva-vignettes. 

Level 3 will be at the NAB Show in Las Vegas on April 16-19 and will offer a live demonstration of Client Side Statistics. The Level 3 booth is located in the South Hall – SU10415. To see a live feed of the booth, visit www.level3.com/NAB2012.

*According to the eMarketer.com study, Video Content and Syndication: Long-Form Content on the Rise.

 

About Level 3 Communications

Level 3 Communications, Inc. (NYSE: LVLT) is a premier global provider of IP-based communications services to enterprise, content, government and wholesale customers. Over its reliable, scalable and secure network, Level 3 delivers integrated IP solutions, including converged, data, voice, video and managed solutions to help enable customers’ growth and efficiency. Level 3 operates a unique global services platform anchored by owned fiber networks on three continents in more than 45 countries, connected by extensive undersea facilities. For more information, visit www.level3.com. 

© Level 3 Communications, LLC. All Rights Reserved. Level 3, Level 3 Communications and the Level 3 Logo are either registered service marks or service marks of Level 3 Communications, LLC and/or one of its Affiliates in the United States and/or other countries.  Any other service names, product names, company names or logos included herein are the trademarks or service marks of their respective owners. Level 3 services are provided by subsidiaries of Level 3 Communications, Inc. 

 

Website Access to Company Information

Level 3 maintains a corporate website at www.level3.com, and you can find additional information about the company through the Investors pages on that website at http:// http://lvlt.client.shareholder.com/.  Level 3 uses its website as a channel of distribution of important information about the company. Level 3 routinely posts financial and other important information regarding the company and its business, financial condition and operations on the Investor Relations web pages.

Visitors to the Investors Relations web pages can view and print copies of Level 3’s SEC filings, including periodic and current reports on Forms 10-K, 10-Q, 8-K, as soon as reasonably practicable after those filings are made with the SEC.

Copies of the charters for each of the Audit, Compensation and Nominating and Governance committees of Level 3’s Board of Directors, its Corporate Governance Guidelines, Code of Ethics, press releases and analysts and investor conference presentations are all available through the Investor Relations web pages.

Please note that the information contained on any of Level 3’s web sites is not incorporated by reference in, or considered to be a part of, any document unless expressly incorporated by reference in that document.