GoPro Channel Coming to Roku Streaming Platform
World's Most Engaging User Generated Content Coming to Millions of Roku Customers
SAN MATEO, Calif.(05 Feb 2015)
GoPro, Inc. (NASDAQ:GPRO), enabler of some of today's most engaging content, today announced that it will launch a GoPro Channel on the Roku streaming platform this spring. The custom-designed streaming channel will be a one-stop video destination that delivers on-demand GoPro content to millions of Roku customers.
With this agreement, Roku joins GoPro's expanding roster of distribution partners including Xbox, LG and Virgin America.
"GoPro content is unique in that it emotionally resonates with a global audience," said Adam Dornbusch, Head of Programming at GoPro. "The GoPro channel will make it simple for Roku customers to watch GoPro originally-produced and "best of" user-generated content on their televisions at home. We are excited to bring the world of GoPro to Roku customers as they are one of the most engaged customer bases when it comes to the amount of streaming content they view."
When it launches on the Roku platform, the GoPro streaming channel will include:
- Featured playlists: Explore content from Deep Sea to Full Throttle
- Favorite videos: Readily access favorites and recently watched content
- Product Discovery: Learn which GoPro products were used to "get the shot"
"We're incredibly excited to bring the action-packed videos created by the GoPro community to the Roku streaming platform," said Ed Lee, vice president of content at Roku. "Roku delivers an experience that our customers truly love, and I know that they're going to be captivated by the inspiring new content available to them with the launch of the GoPro channel this spring."
To view content similar to what will air on the GoPro channel for the Roku platform, visit the GoPro Channel on YouTube. For more information on GoPro and its HERO line of cameras and accessories, visit GoPro.com.
About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture engaging, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. The quality and volume of their shared GoPro content, coupled with their enthusiasm for our brand, virally drives awareness and demand for our products.
What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. And in doing so, the world, in turn, is helping GoPro become one of the most exciting and aspirational companies of our time.