Energy Fitness select JW Player video technology to increase online customer engagement in Chile, Peru and Mexico
Leading health club enhances website content including live-streamed fitness classes
New York(30 Sep 2020)
New York, and Mexico City - 30 September, 2020: Energy Fitness is deploying JW Player’s suite of video technology products on its website. The company, one of South America’s leading gyms, aims to increase customer engagement with live-streamed classes, alongside sessions shown on-demand and other enhanced content.
The move follows a website redesign and the start of live classes broadcast online for the innovative chain of gyms which has 90,000 active members using 32 clubs in Chile and seven in Mexico. Video thumbnail images will provide easy navigation to a wider range of pre-recorded classes, whilst JW Player’s recommendation engine will suggest other relevant videos to the 120,000 unique visitors to the site each month, who can also buy wellness products on the site.
“During the pandemic we have seen an increase in visitors to our website, with more people watching fitness videos online at home. Therefore we have upgraded our site and our video technology to provide more professional content and a better experience for customers,” explains Felipe Nazer, Chief Technology Officer at Energy Fitness. “We selected JW Player’s technology because of the company’s expertise in video in the fitness vertical and experience with other leading global players. The technology platform has a simple content management system and workflow making it easier for our team to create and upload video to our site and across all mobile platforms.”
Ryan Beebe, SVP Global Sales at JW Player, adds, “Energy Fitness is known for its innovation and commitment to improving their customer’s overall wellbeing through fitness. The company needed enterprise quality video technology to make the most of their content on site, and keep customers engaged and committed to their health goals. With JW Player, it is easier for them to create and host more content online and analyse the performance of each video, quickly and comprehensively, to continue to improve the overall experience for customers.”
More than 12,000 publishing sites around the world use JW Player technology to stream, play, engage and monetize video on their sites, powering over 10 billion monthly plays.
To find out more go to www.jwplayer.com.
About JW Player:
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Insider Inc., and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit http://www.jwplayer.com.