Ellen Digital Network Unveils All-New Original Programming During 2018 Digital Content NewFronts
Ellen DeGeneres and Kristen Bell Announce Season 2 of Original Digital Series Momsplaining
NEW YORK(01 May 2018)
Ellen Digital Network (EDN) unveiled today unprecedented new and returning original programming during the 2018 Digital Content NewFronts. The diverse and unparalleled slate reinforces Ellen DeGeneres’ unique brand, showcasing the power of funny, kindness, and authenticity. ELLEN continues to shine as a powerhouse in the digital space by producing and distributing not-to-be-missed, high-quality content filled with positivity and heart through Ellen Digital Studios.
Fresh off a successful inaugural season of Momsplaining with more than 100 million views, DeGeneres and the multi-talented Kristen Bell announced the highly anticipated return of the digital series in partnership with Johnson’s Baby (watch announce HERE). Kristen will infuse her one-of-a-kind humor throughout Season 2 as she attempts to master motherhood.
EDN is thrilled to welcome an array of new collaborations to the network and are proud to partner with two-time New York Times best-selling author, television and podcast host, content creator, philanthropist, and overall digital pioneer Hannah Hart. EDN and Hart are developing and producing an original digital series centered around helping individuals in need of some love related advice to prepare them for a life-changing event.
EDN also announced their partnership with media company ATTN:, a platform that breaks down important societal topics and conversations into digestible, entertaining videos and series. Together, these two story telling platforms will aim to create a digital animated series that brings awareness to pressing, timely issues of our culture.
In addition, DeGeneres continually highlights impactful voices and most recently welcomed 11-year-old Naomi Wadler to “The Ellen DeGeneres Show” following her inspiring speech at the “March for Our Lives” rally. The fierce, young activist captivated DeGeneres as well as her audience and EDN is delighted to team up with Wadler to continue to shine a light on one of the most powerful voices of her generation.
Based off the success of ELLEN’s partnership with Cheerios and their One Million Acts of Good campaign, which garnered 20 million social actions, 96 million video views, and over 1 billion media impressions, the two iconic brands are teaming up again. Together, they will continue to spread kindness through more innovative, first-ever integrations and digital content. The latest digital series #BeeKind starring actress and animal lover Beth Behrs will premiere on DeGeneres’ Instagram at the beginning of May.
Ellen Digital Studios Content Slate:
- Momsplaining with Kristen Bell (Season 2): EDN and Johnson’s Baby are teaming up for the highly anticipated second season of Momsplaining starring the multi-talented actress and mother-of-two Kristen Bell. The original digital series shows moms how to master motherhood with Kristen’s help – she may not be an expert, but that won’t stop her from giving advice. Kristen infuses her one-of-a-kind humor into every day, relatable activities.
- FANtastic: An original digital series that connects Ellen’s celebrity friends with their idols. The celebrities will get the surprise of a lifetime when they meet their all-time favorite superstars in hilarious and unpredictable ways.
- tWitch Please…Help Me Dance!: In partnership with Buick, the original digital series features tWitch lending his skills and teaching people around the country how to dance. From teaching a teenager who wants to surprise their prom date to creating a flash mob, tWitch is bringing all the right moves to make each event memorable.
- Internet Sensation Kalen Allen: Ellen discovered Kalen after seeing his hilarious “Kalen Reacts” videos reviewing online recipes. After joining forces and inking an overall content deal, Kalen boasts an impressive 186 million views across all ELLEN platforms. The viral star continues to entertain in the digital space with his hilarious commentary covering topics ranging from food to fashion and more.
- #BeeKind starring Beth Behrs: A mini-social series in partnership with Cheerios that features the variety of ways bees contribute to daily life starring bee-utiful actress and part-time bee crusader Beth Behrs. The series will post on Ellen’s Instagram (@theellenshow) in May 2018.
- Untitled Hannah Hart Project: An original digital series hosted by content creator and lover of love Hannah Hart. Each episode centers around helping individuals in need of some love related advice to prepare them for a life-changing event. Whether it’s popping the question or something of equal value, Hart coaches some lucky individuals to make their special day an unforgettable experience.
About Ellen Digital Ventures
Ellen Digital Network (EDN) is a premium cross-platform advertising and integration opportunity for brands to associate with the original content produced and distributed by Ellen DeGeneres’ Ellen Digital Studios in a positive, high-quality environment. EDN’s impressive reach includes 184 million followers and 1 billion views monthly across all platforms. EDN is part of Ellen Digital Ventures (EDV), a business initiative created by DeGeneres and Warner Bros.’ Digital Networks that extends DeGeneres’ award-winning television franchise into a robust digital business, leveraging her vast social and gaming audiences. ellentube is an EDV venture focused on the growing short form video space, delivering fresh entertainment daily to mobile users globally. EDV also includes the successful gaming app Heads Up!, which was the #1 Paid App of 2014, 2015, 2016, and 2017 in Apple’s App Store with over 37M downloads. Founded in 2014, EDV is led by industry veteran Michael Riley who serves as General Manager and works alongside “The Ellen DeGeneres Show” executive producers Mary Connelly, Ed Glavin, Andy Lassner and Kevin A. Leman II.