Coincident Launches Coincident Measure
New Analytics Product Measures Deeper Levels of Audience Engagement; Helps Brands Fine Tune Interactive Video Experiences Down to the Frame
San Francisco CA(13 Apr 2012)
Coincident - the San Francisco-based technology company that powers the video web - today announced Coincident Measure, a new analytics product that reports audience behavioral metrics based on viewer data derived from Coincident’s technology platform. Additionally, Coincident has released a white paper entitled, “From Analytics to Intelligence: How Dynamic Companion App Content is Amplifying the Relationship Between Audiences and Brands,” which proves that video audiences watch longer, consume more media, interact with ads more deeply and engage in commerce when presented with contextual links to companion content.
Based on its patent-pending, iTVML markup language, Coincident’s platform allows MSOs, TV Programmers and Advertisers to link any frame of any video to any other frame, web object or mobile app. Now, Coincident Measure leverages this technology to allow partners to collect and analyze targeted data that goes much deeper than just the impressions or clicks that are used by most of the industry. Coincident Measure tracks actions taken, sentiments expressed, items shared and the overall behavioral patterns of target audiences, allowing brands to fine tune interactive video experiences.
“Coincident Measure is an integral piece of our technology suite and demonstrates the value proposition of interactive video to partners across the media landscape,” said John Gilles, SVP of sales and marketing at Coincident. “We knew that interactive video created with Coincident drives audience engagement; now we can prove it.”
With partners ranging from all four top broadcast networks to top-tier advertisers, Coincident served more than 40 million event-driven companion apps to 17 million unique viewers last year, all the while collecting a broad swath of data that articulates right down to the video frame. Coincident analyzed this data using Coincident Measure and compiled the results into a white paper which can be downloaded from the Coincident website. Some of the key findings include:
- Offering contextual content increases time spent viewing - 33% more viewers watch complete episodes when they are interactive vs. non-interactive
- Viewers are eight times more likely to make in-video song purchases when presented with an interactive purchase overlay vs. static purchase button
- Viewers spend 26% more time on a brand's web page when directed there by an in-video social overlay vs. an average viewer of the same page
- Advertisers were able to achieve a 50X increase in leads generated for a product when leveraging an interactive video campaign vs. a static video campaign
“When presented with well-designed and carefully integrated companion app content, today's television audiences are spending more time with brands, watching more related video, sharing more online items and purchasing more goods and services,” said David Kaiser, Coincident’s founder and CEO. “Now, our partners can create engaging, interactive television experiences, and then use Coincident Measure to dynamically monitor and fine tune their interactive productions right down to the video frame.”
To download the initial Coincident Measure white paper, “From Analytics to Intelligence: How Dynamic Companion App Content is Amplifying the Relationship Between Audiences and Brands,” please visit:http://www.coincident.tv/resource_images/CoincidentWhitePaper.pdf. Coincident will be releasing additional white papers in the coming months.
Coincident powers the video web with technology that enables content creators and distributors to easily design, manage and measure interactive video experiences across all digital platforms and on devices including TV’s, tablets, phones, consoles and set-top boxes. Nominated for an Emmy in 2010 for the Glee Superfan experience, the company was founded by an accomplished team of software executives, engineers and content producers. Coincident is based in San Francisco with regional offices in Los Angeles and New York. For additional information, please visit: www.coincident.tv.