May 20, 2026

Online Video News

Generative AI Got the Hype, Agentic AI Will Do the Heavy Lifting for Live Sports

The most important AI systems in sports may end up being the ones fans never see. Agentic AI is not flashy. Fans are unlikely to notice it directly. There will not be endless social posts about orchestration layers dynamically rerouting workflows or prioritizing distribution paths.

Short Cuts

How Regional Sports Networks Engage Gen Z Fans

With the highlights-first orientation of Gen Z sports fans, serving up a slate of live game broadcasts isn't enough for regional sports networks (RSNs) to reach younger cord-cutters and cord-nevers, sign them up, and keep them engaged. This means thinking outside the broadcast box and deploying alternate strategies via clips, social, and other types of programming, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.

Blog

Beyond the Top 300: CTV’s Next Phase Calls for Discoverability

The next phase of CTV is not just about adding more demand. It's also about enabling that demand to find and transact on supply without friction.

Weighing the Societal Risks of AI in Digital Advertising

As AI continues to disrupt the industry, it's critical that we confront the issues it creates for digital advertising with honesty and integrity.

Industry News

5 THRIVING FAST CATEGORIES

5 THRIVING FAST CATEGORIES For content owners, creators, broadcasters, and IP holders, the biggest opportunity right now isn’t simply launching a FAST channel, it’s launching the right FAST channel. As the FAST space continues to evolve, audiences a