February 04, 2026

Online Video News

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

Short Cuts

How to Deliver Low-Latency Multiview Sports Streams to Global Audiences

With all of the inherent difficulties of delivering low-latency live streams at scale, and the growing interest in providing sports viewers with state-of-the-art multiview experiences, what additional technical challenges does multiview delivery create in streaming's fraught middle mile, and how do top-tier global broadcasters like Globo meet those challenges? Globo Head of Streaming and CDN Platform Marcos Petry discusses how Globo maintains and tunes streaming latency for multiview sports streams in this conversation with streaming consultant Bhavesh Upadhyaya at Streaming Media Connect in December.

Blog

How Advertisers Can Approach an Epic Sports Year

The Super Bowl has evolved so that viewers can now tune in to NBC's linear channel, as well as stream it via Peacock, Fubo, Hulu+Live TV, YouTube TV, and NFL+. One channel that is conspicuously absent from there is traditional YouTube, but that doesn't mean that it will be without Super Bowl content. Rather the opposite - YouTube will be at the center of the Super Bowl viewership, regardless of broadcast rights. What's more, this will be a precursor to an epic sports year for advertisers - one where YouTube will be more central than they may understand.