October 29, 2025

Online Video News

When #2 Beats #1 in Sports: Key Insights from Professional Fighters League, Swerve Sports, Roku, and Major League Table Tennis

There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel environments, including FAST. So hot, in fact, that combat also happens to be at the center of a watershed licensing agreement recently signed between the newly formed Paramount+/Skydance and UFC, the #1 combat sports brand in the world.

Losing the Feed, but Owning the Story

For decades, broadcasters were the heartbeat of live sports. They owned the feed, shaped the story, and set the standard. But today, that control is slipping, not because audiences have abandoned them, but because the definition of "live" has changed.

Blog

How Sports Betting Apps Are Gamifying the TV Sports Viewing Experience

Sports apps are having a ripple effect across connected TV. Features like interactive stats and polls are blurring the line between content and participation. Broadcasters and streamers are racing to keep up, building experiences that reward every tap, scroll, and cheer with data-driven connections. You could call it the FanDuel effect; I think of it as the gamification of live sports.

Rethinking TV: Balancing Linear and Streaming for Long-Term Brand Growth

Brands must remain nimble in their thinking regarding linear vs. streaming, given how quickly the landscape is shifting. Sports illustrate this perfectly. A single event today can play out across broadcast, cable, and streaming, either simultaneously or individually. Thursday Night Football on Amazon, NBA games shared across multiple partners, or the UFC's exclusivity deal with Paramount—each example shows how the same content can reach audiences in different ways.

The Six Big Advertising Trends that Will Shape Live Streaming in 2026

Millions of people are abandoning linear for streaming, with live sports causing the biggest shift of all. As audiences embrace streaming, advertisers follow. Here are the six major trends that will define this new phase of streaming.

Industry News

Bitmovin Unveils Real-Time Observability Solution for Video Streaming

Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback.

THE BENEFITS OF LAUNCHING YOUR OWN STREAMING SERVICE

Streaming is no longer an alternative to traditional television, it’s now the leading way audiences choose to consume content. For content owners, operators, and niche creators, the question isn’t if you should join the streaming landscape, but how. Wh

LTN introduces live news and sports streaming capabilities for broadcast stations

LTN has launched new capabilities for broadcast stations to launch streaming channels faster, deliver live and localized news and sports, and expand distribution across MVPDs, vMVPDs, and OTT platforms.