April 30, 2025

Online Video News

Survey Says: Adtaxi and IAB Assess Media Viewership Shifts and Ad Spend Trends

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports on recent breaks in the game. Adtaxi's report focuses on audience migration while IAB's naturally zeroes in on trends in ad spend.

Doubling Down on Live Linear Programmatic Advertising

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.

Short Cuts

Are Premium Streaming Sports Rights Bets Paying Off?

Sports on TV and ads have always gone hand-in-hand. But what happens when streamers enter the picture and invest in premium sports rights? A half-decade ago, most premium streaming platforms thrived primarily on subscription revenue—but now, selling ads might be the only way to make sports streaming profitable, especially given the skyrocketing cost of premium sports licensing. DAZN's Joe Caporoso, SVTA's Jason Thibeault, Omdia's Michael Frank, and Tata Communications' Corey Smith weigh in during a winner-take-all debate from Streaming Media Connect 2025.

Industry News

TAG Video Systems Teams with Techex at MPTS 2025 to Showcase End-to-End Monitoring and Quality Assurance

The demonstration will show how to streamline complex workflows while ensuring exceptional video quality at scale, with the flexibility and agility needed for broadcast operations.

MediaKind Helps Bring Multiview to Millions of Xfinity Customers

MediaKind’s MK.IO cloud SaaS platform with Multiview technology has been deployed by Xfinity to service millions of X1 customers.

IMAX Enhanced Program Expanding to Elevate Live Programming

Stream It In IMAX Enhanced Program Brings Together Brand Power and Technology To Deliver The Ultimate Viewing Experience For Live at Home

Interra Systems to Bring Comprehensive Suite of Video QC, Monitoring, and Analysis Solutions to CABSAT 2025

The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the demand for agile, comprehensive QC and monitoring solutions has never been more critical.