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October 14, 2019

Online Video News

68% of Marketers to Increase Digital Video Spending, Says Report

A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.

Amazon Brings Unlimited Kids' Video, Book, Game Service to Canada

Amazon is bringing its subscription offering for 3- to 12-year-olds that combines video, books, and games, to Canada.

Group Nine Acquiring Popsugar, Adding Scale and a New Demographic

Group Nine announced it will acquire Popsugar, which will help it grow reach for advertisers and tap into a new, largely female audience.

Featured Articles

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Take Two Streams: Streaming Video on the Rise in Modern Medicine

From training to remote observations, the use of streaming video in the medical and pharmaceutical markets is growing.

Instructional Video in the Academy: In the Can or On-the-Fly?

The use of both asynchronous and synchronous video by colleges and universities has skyrocketed. But which approach is better for learning?

Short Cuts

How Twitch Delivers and Packages VP9

Twitch Senior Video Software Engineer Nikhil Purushe explains how Twitch has approached packaging and delivery following their migration to VP9 in this clip from his Video Engineering Summit presentation at Streaming Media East 2019.

Which Emerging Codecs Should You Support?

Twitch Principal Video Specialist Tarek Amara explains which factors publishers should consider when choosing encoders and making codec support decisions in this clip from his Video Engineering Summit presentation at Streaming Media East 2019.

The Industry

Cutting the Cord and Why It Took So Long: A Streaming Wish List

Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.

Class Act

5 Best Practices for Using a Lightboard in Instructional Videos

Lightboards are great resources for online video learning, and they can be built for under $200. Here are five tips for getting impressive results every time.

Future in Focus

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

Industry News

Network 10 and You.i TV announce an Australian-first lean back app partnership

Set to transform the connected TV experience

Tremor Video Launches Self-Service DSP Advancements

Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers

Tedial Tackles Sports Production with SmartLive Multi Sport Configurations, and Media Content Distribution with Version Factory Upgrades at NAB New York 2019

Tedial Tackles Sports Production with SmartLive Multi Sport Configurations, and Media Content Distribution with Version Factory Upgrades at NAB New York 2019