September 30, 2019
Online Video News
Android Phones Are Gaining in Popularity for Video: Brightcove
Ease of use gave Apple iOS devices an early lead in online video viewing, but "times have changed" notes a Brightcove report.
Vidyard Introduces Free Plan for Limited Business Hosting
Business video platform Vidyard introduces no- and low-cost Free and Pro plans, designed to ease businesses into online video without a large financial commitment.
Vimeo Creates a Job Marketplace to Help Companies Tap Top Talent
Rather than relying on word-of-mouth, Vimeo members have a new way of finding paying gigs. Best of all, Vimeo doesn't want a cut.
Partnerships Critical for Streaming Video Ad Success: Comscore
Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.
Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'
Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.
A+E and CBS Debate the Merits of Walled Gardens in an OTT World
Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.
How Microservices Benefit Broadcasters
Imagine Communications' Mark Myslinski and Bitmovin's Paul MacDougall discuss advantages if microservices for broadcast applications such as agility and scalability in this clip from their OTT Leadership Summit panel at Streaming Media East 2019.
How Virtual Gifting Drives Social Streaming Revenue
The Meet Group VP of Livestreaming Lauren Hallanan explains social streaming monetization through virtual gifting as an alternative to working with brands in this clip from Live Streaming Summit at Streaming Media East 2019.
Streams of Thought
Engineering Women: IBC Plays Host to a Powerful Force for Change
Women in Streaming Media has announced a mentoring program to encourage and empower talented women in the industry.
Two Quick-Fix Solutions That Became Long-Term Problems
When will the industry jettison HTTP-segment-based streaming and buffer-based playback, both of which hold us back? How about right now, our columnist proposes.
New Industry-Approved “NEXTGEN TV” Name, Logo Will Distinguish ATSC 3.0-Enabled Tech Devices, Says CTA
Telaria Introduces First Comprehensive Addressable CTV Solution ‘Audience Connect’ for Publishers and Marketers
Sophisticated & Scalable Solution To Drive Better Audience Accuracy and Performance for Video Advertisers
Primestream Debuts Extensive AI Integration
The Primestream asset management platform has long been known for its scripting capabilities that allow media departments to make the most of metadata.