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July 15, 2019

Online Video News

Facebook’s Video Strategy Shows Signs of Success: IHS Markit

In a finding that will support the case short-form content service Quibi is making to advertisers, mobile devices have become a key area of growth in terms of video consumption.

HBO Max Joins Multi-Billion-Dollar Content Battle

Sky and Netflix also announce moves to double down on original spend for pay TV and direct-to-consumer services

Facebook Unveils a Variety of Monetization Options for Creators

The social network now offers creators more control over how ads appear in their videos, avoiding mid-rolls where they would interrupt content.

Featured Articles

YouTube Announces Money-Makers for Creators and Charities

Creators who can make a good living on YouTube are less likely to stray, so the company's VidCon address again focused on rewards for top channels.

Heading Into Year 2, TikTok Focuses on the User Experience

When a video platform finds mainstream success from the start, hiring enough people to keep that growth going becomes its biggest challenge.

Facebook Emphasizes Positivity at VidCon 2019 Fireside Chat

With so much negativity in the world today, Facebook wants online video to be a source of positivity in people's lives, and shared words from a top creator.

Connections Are Greater Than Content in the New Media Economy

Yes, there's a way to compete against giant content providers like Netflix and Hulu. It involves creating a bond with viewers and giving them something they can't get anywhere else.

Short Cuts

Video: How to Generate Revenue from YouTube Live Streams

Mighteor CEO & Co-Founder Elizabeth Giorgi discussesYouTube Live monetization strategies in this clip from a Live Streaming Summit panel at Streaming Media East 2019.

Video: The Value of Quality Metadata and UX in OTT

XUMO SVP Product Chris Hall discusses the importance of gathering quality metadata to drive audience in OTT in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.

Blog

Their Strange Addiction: How Gen Z Uses Social Video Apps

Young people form deep connections with video- and image-based social apps, but they couldn't care less about Facebook and Twitter, a new survey shows.

Trouble for Netflix: When the Insurgent Becomes the Incumbent

Little by little, Netflix's lead could get chipped away. A research report shows that the company's expense and engagement numbers don't add up.

Industry News

Studio71 Continues to Drive Expansion With New Additions to Cross-Platform Talent Roster

GfK Entertainment to compile digital video data in the USA and Canada for the first time

DEG: The Digital Entertainment Group and GfK Entertainment are extending their long-term partnership. From 2020, the USA and Canada will be the 22nd and 23rd country respectively in which GfK Entertainment makes film and series data available on iVOD and